{"id":21602,"date":"2021-03-02T12:59:00","date_gmt":"2021-03-02T05:59:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021030212590021602"},"modified":"2021-03-02T21:40:00","modified_gmt":"2021-03-02T13:40:00","slug":"cision%e4%b8%8ebrandwatch%e8%be%be%e6%88%90%e6%94%b6%e8%b4%ad%e5%8d%8f%e8%ae%ae","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021030212590021602","title":{"rendered":"Cision\u4e0eBrandwatch\u8fbe\u6210\u6536\u8d2d\u534f\u8bae"},"content":{"rendered":"

\u6574\u5408\u516c\u5173\u3001\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u548c\u6570\u5b57\u6d88\u8d39\u8005\u6d1e\u5bdf<\/span><\/p>\n

\u829d\u52a0\u54e5\u548c\u82f1\u56fd\u5e03\u83b1\u987f2021\u5e743\u67082\u65e5 \/\u7f8e\u901a\u793e\/ — \u7f8e\u901a\u793e\u6bcd\u516c\u53f8Cision\u5ba3\u5e03\u4e0eBrandwatch\u8fbe\u62104.5\u4ebf\u7f8e\u5143\u6700\u7ec8\u6536\u8d2d\u534f\u8bae\u3002Brandwatch\u662f\u4e00\u5bb6\u63d0\u4f9b\u6570\u5b57\u6d88\u8d39\u8005\u6d1e\u5bdf\u548c\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u670d\u52a1\u7684\u9886\u5148\u516c\u53f8\uff0c\u8fd9\u9879\u6218\u7565\u6295\u8d44\u5c06\u4e24\u5bb6\u5728\u5404\u81ea\u884c\u4e1a\u9886\u5bfc\u8005\u76f8\u7ed3\u5408\uff0c\u4e8c\u8005\u7684\u4e92\u8865\u529f\u80fd\u5c06\u4e3a\u5ba2\u6237\u5e26\u6765\u5207\u5b9e\u76ca\u5904\uff0c\u5851\u9020\u516c\u5173\u3001\u5e02\u573a\u8425\u9500\u548c\u6570\u5b57\u6d88\u8d39\u8005\u4e92\u52a8\u7684\u672a\u6765\u3002<\/span><\/p>\n

\n

\"Cision\u4e0eBrandwatch\u8fbe\u6210\u6536\u8d2d\u534f\u8bae\"<\/a>
Cision\u4e0eBrandwatch\u8fbe\u6210\u6536\u8d2d\u534f\u8bae<\/span><\/p>\n<\/p><\/div>\n

\u6301\u7eed\u8fdb\u884c\u7684\u6570\u5b57\u5316\u8f6c\u53d8\u548c\u5e7f\u6cdb\u91c7\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u6b63\u5728\u8fc5\u901f\u6539\u53d8\u54c1\u724c\u548c\u4f01\u4e1a\u4e0e\u5ba2\u6237\u63a5\u89e6\u7684\u65b9\u5f0f\u3002\u9886\u5148\u7684\u4f01\u4e1a\u6b63\u5728\u8fc5\u901f\u9002\u5e94\u5e76\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\u5efa\u7acb\u5b9a\u5236\u5316\u548c\u771f\u5b9e\u7684\u6c9f\u901a\u5185\u5bb9\uff0c\u5e76\u4e0e\u6d77\u91cf\u5ba2\u6237\u76f4\u63a5\u8054\u7cfb\u3002\u8fd9\u79cd\u5b9e\u65f6\u3001\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u516c\u5173\u3001\u8425\u9500\u548c\u5ba2\u6237\u670d\u52a1\u6218\u7565\u7684\u8d8b\u52bf\u8fd8\u5c06\u7ee7\u7eed\u52a0\u901f\uff0c\u4ee4\u90a3\u4e9b\u5df2\u7ecf\u884c\u52a8\u7684\u516c\u53f8\u8131\u9896\u800c\u51fa\u3002<\/span><\/p>\n

Cision\u662f\u65b0\u95fb\u53d1\u5e03\u3001\u5a92\u4f53\u76d1\u6d4b\u548c\u5206\u6790\u9886\u57df\u7684\u9886\u5148\u4f01\u4e1a\uff0c\u62e5\u6709\u8fd1100\u4e07\u540d\u8bb0\u8005\u7684\u5a92\u4f53\u4eba\u6570\u636e\u5e93\uff0c\u670d\u52a1\u8d85\u8fc77.5\u4e07\u5bb6\u5ba2\u6237\u3002 Brandwatch\u670d\u52a1\u6570\u4ee5\u5343\u8ba1\u7684\u4e16\u754c\u9886\u5148\u54c1\u724c<\/span>\uff0c\u5229\u7528\u6700\u65b0\u7684\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u548c\u673a\u5668\u5b66\u4e60\u6280\u672f\uff0c\u5bf9\u6570\u5341\u4ebf\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u7684\u58f0\u97f3\u8fdb\u884c\u7ed3\u6784\u5316\u5904\u7406\u5e76\u4ece\u4e2d\u63d0\u53d6\u610f\u4e49\u3002<\/span><\/p>\n

Cision\u548cBrandwatch\u7684\u7ec4\u5408\u5c06\u5171\u540c\u4e3a\u54c1\u724c\u548c\u7ec4\u7ec7\u63d0\u4f9b\u6d88\u8d39\u8005\u548c\u5a92\u4f53\u6d1e\u5bdf\uff0c\u4ece\u516c\u5173\u3001\u8425\u9500\u548c\u4ea7\u54c1\u5f00\u53d1\u7684\u89d2\u5ea6\u5236\u5b9a\u66f4\u6709\u6548\u7684\u4e92\u52a8\u7b56\u7565\u3002\u4f20\u64ad\u56e2\u961f\u53ef\u53c2\u8003\u5b9e\u65f6\u6d1e\u5bdf\u548c\u957f\u671f\u8d8b\u52bf\u8fdb\u884c\u5206\u6790\uff0c\u4e0e\u5a92\u4f53\u8bb0\u8005\u548c\u610f\u89c1\u9886\u8896\u5efa\u7acb\u5173\u7cfb\u3001\u53d1\u8d77\u793e\u4ea4\u5a92\u4f53\u6d3b\u52a8\u3001\u53d1\u9001\u54c1\u724c\u4fe1\u606f\u6216\u6df1\u5165\u7814\u7a76\u6d88\u8d39\u8005\u884c\u4e3a\u3002<\/p>\n

Cision\u9996\u5e2d\u6267\u884c\u5b98Abel Clark\u8868\u793a\uff1a“\u6301\u7eed\u7684\u6570\u5b57\u5316\u8f6c\u578b\u548c\u793e\u4ea4\u5a92\u4f53\u7684\u5e7f\u6cdb\u91c7\u7528\uff0c\u6b63\u5728\u8fc5\u901f\u6539\u53d8\u54c1\u724c\u548c\u7ec4\u7ec7\u4e0e\u5ba2\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\u3002\u56e0\u6b64\uff0c\u516c\u5173\u3001\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u5ba2\u6237\u670d\u52a1\u56e2\u961f\u66f4\u9700\u8981\u628a<\/span>\u72ec\u7279\u7684\u5ba2\u6237\u6d1e\u5bdf\u7eb3\u5165<\/span>\u4ee5\u6d88\u8d39\u8005\u4e3a\u5bfc\u5411\u7684\u7b56\u7565\u3002Cision\u548cBrandwatch\u5c06\u5171\u540c\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u3001\u8fde\u63a5\u5404\u5a92\u4f53\u6e20\u9053\u7684\u6d88\u8d39\u8005\uff0c\u5e76\u5f15\u8d77\u4e92\u52a8\u3002”<\/p>\n

“\u5bf9\u4e8eBrandwatch\u7684\u53d1\u5c55\uff0c\u6211\u4eec\u59cb\u7ec8\u96c4\u5fc3\u4e07\u4e08\u3002\u8fd9\u5f97\u5230\u4e86\u5f17\u96f7\u65af\u7279\u7814\u7a76\u516c\u53f8(Forrester Research)\u7684\u8ba4\u53ef\uff0c\u5c06\u6211\u4eec\u8bc4\u4e3a\u6240\u5728\u9886\u57df\u7684\u9886\u5148\u8005\uff0c”Brandwatch\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Giles Palmer\u8868\u793a\uff1a“\u73b0\u5728\uff0c\u6211\u4eec\u8fdb\u5165\u4e86\u65b0\u7684\u53d1\u5c55\u9636\u6bb5 — \u52a0\u5165\u4e00\u5bb6\u89c4\u6a21\u53ef\u89c2\u7684\u516c\u53f8\uff0c\u6784\u5efa\u5177\u6709\u5168\u7403\u5f71\u54cd\u529b\u7684\u4e1a\u52a1\u548c\u4e00\u6574\u5957\u4ea7\u54c1\u3002\u6211\u4eec\u5f88\u9ad8\u5174\u52a0\u5165Abel\u548cCision\u56e2\u961f\uff0c\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u5e26\u6765\u66f4\u591a\u4ef7\u503c\u3002”<\/span><\/p>\n

2020\u5e74\u7b2c\u56db<\/span>\u5b63\u5ea6\uff0cBrandwatch\u88ab\u8bc4\u4e3aForrester Wave\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u5e73\u53f0\u9886\u5148<\/span>\u8005<\/a>™\u3002<\/p>\n

\u8be5\u4ea4\u6613\u9884\u8ba1\u5c06\u4e8e2021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5b8c\u6210\u3002<\/p>\n

Macquarie Capital\u62c5\u4efbBrandwatch\u5728\u6b64\u4ea4\u6613\u4e2d\u7684\u72ec\u5bb6\u8d22\u52a1\u987e\u95ee\u3002Cooley LLP\u62c5\u4efbBrandwatch\u7684\u6cd5\u5f8b\u987e\u95ee\u3002<\/p>\n

Gibson\uff0cDunn & Crutcher LLP\u62c5\u4efbCision\u5728\u6b64\u4ea4\u6613\u4e2d\u7684\u6cd5\u5f8b\u987e\u95ee\u3002Willkie Farr & Gallagher LLP\u62c5\u4efb\u878d\u8d44\u6cd5\u5f8b\u987e\u95ee\uff0cLatham & Watkins LLP\u62c5\u4efb\u76d1\u7ba1\u987e\u95ee\u3002<\/p>\n

\u76f8\u5173\u94fe\u63a5 :<\/p>\n

http:\/\/www.cision.com<\/p>\n","protected":false},"excerpt":{"rendered":"

\u6574\u5408\u516c\u5173\u3001\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u548c\u6570\u5b57\u6d88\u8d39\u8005\u6d1e\u5bdf \u829d\u52a0\u54e5\u548c\u82f1\u56fd\u5e03\u83b1\u987f2021\u5e743\u67082\u65e5 \/\u7f8e\u901a\u793e\/ — \u7f8e\u901a\u793e\u6bcd\u516c\u53f8Cision\u5ba3\u5e03\u4e0eBrandwatch\u8fbe\u62104.5\u4ebf\u7f8e\u5143\u6700\u7ec8\u6536\u8d2d\u534f\u8bae\u3002Brandwatch\u662f\u4e00\u5bb6\u63d0\u4f9b\u6570\u5b57\u6d88\u8d39\u8005\u6d1e\u5bdf\u548c\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u670d\u52a1\u7684\u9886\u5148\u516c\u53f8\uff0c\u8fd9\u9879\u6218\u7565\u6295\u8d44\u5c06\u4e24\u5bb6\u5728\u5404\u81ea\u884c\u4e1a\u9886\u5bfc\u8005\u76f8\u7ed3\u5408\uff0c\u4e8c\u8005\u7684\u4e92\u8865\u529f\u80fd\u5c06\u4e3a\u5ba2\u6237\u5e26\u6765\u5207\u5b9e\u76ca\u5904\uff0c\u5851\u9020\u516c\u5173\u3001\u5e02\u573a\u8425\u9500\u548c\u6570\u5b57\u6d88\u8d39\u8005\u4e92\u52a8\u7684\u672a\u6765\u3002 Cision\u4e0eBrandwatch\u8fbe\u6210\u6536\u8d2d\u534f\u8bae \u6301\u7eed\u8fdb\u884c\u7684\u6570\u5b57\u5316\u8f6c\u53d8\u548c\u5e7f\u6cdb\u91c7\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u6b63\u5728\u8fc5\u901f\u6539\u53d8\u54c1\u724c\u548c\u4f01\u4e1a\u4e0e\u5ba2\u6237\u63a5\u89e6\u7684\u65b9\u5f0f\u3002\u9886\u5148\u7684\u4f01\u4e1a\u6b63\u5728\u8fc5\u901f\u9002\u5e94\u5e76\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\u5efa\u7acb\u5b9a\u5236\u5316\u548c\u771f\u5b9e\u7684\u6c9f\u901a\u5185\u5bb9\uff0c\u5e76\u4e0e\u6d77\u91cf\u5ba2\u6237\u76f4\u63a5\u8054\u7cfb\u3002\u8fd9\u79cd\u5b9e\u65f6\u3001\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u516c\u5173\u3001\u8425\u9500\u548c\u5ba2\u6237\u670d\u52a1\u6218\u7565\u7684\u8d8b\u52bf\u8fd8\u5c06\u7ee7\u7eed\u52a0\u901f\uff0c\u4ee4\u90a3\u4e9b\u5df2\u7ecf\u884c\u52a8\u7684\u516c\u53f8\u8131\u9896\u800c\u51fa\u3002 Cision\u662f\u65b0\u95fb\u53d1\u5e03\u3001\u5a92\u4f53\u76d1\u6d4b\u548c\u5206\u6790\u9886\u57df\u7684\u9886\u5148\u4f01\u4e1a\uff0c\u62e5\u6709\u8fd1100\u4e07\u540d\u8bb0\u8005\u7684\u5a92\u4f53\u4eba\u6570\u636e\u5e93\uff0c\u670d\u52a1\u8d85\u8fc77.5\u4e07\u5bb6\u5ba2\u6237\u3002 Brandwatch\u670d\u52a1\u6570\u4ee5\u5343\u8ba1\u7684\u4e16\u754c\u9886\u5148\u54c1\u724c\uff0c\u5229\u7528\u6700\u65b0\u7684\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u548c\u673a\u5668\u5b66\u4e60\u6280\u672f\uff0c\u5bf9\u6570\u5341\u4ebf\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u7684\u58f0\u97f3\u8fdb\u884c\u7ed3\u6784\u5316\u5904\u7406\u5e76\u4ece\u4e2d\u63d0\u53d6\u610f\u4e49\u3002 Cision\u548cBrandwatch\u7684\u7ec4\u5408\u5c06\u5171\u540c\u4e3a\u54c1\u724c\u548c\u7ec4\u7ec7\u63d0\u4f9b\u6d88\u8d39\u8005\u548c\u5a92\u4f53\u6d1e\u5bdf\uff0c\u4ece\u516c\u5173\u3001\u8425\u9500\u548c\u4ea7\u54c1\u5f00\u53d1\u7684\u89d2\u5ea6\u5236\u5b9a\u66f4\u6709\u6548\u7684\u4e92\u52a8\u7b56\u7565\u3002\u4f20\u64ad\u56e2\u961f\u53ef\u53c2\u8003\u5b9e\u65f6\u6d1e\u5bdf\u548c\u957f\u671f\u8d8b\u52bf\u8fdb\u884c\u5206\u6790\uff0c\u4e0e\u5a92\u4f53\u8bb0\u8005\u548c\u610f\u89c1\u9886\u8896\u5efa\u7acb\u5173\u7cfb\u3001\u53d1\u8d77\u793e\u4ea4\u5a92\u4f53\u6d3b\u52a8\u3001\u53d1\u9001\u54c1\u724c\u4fe1\u606f\u6216\u6df1\u5165\u7814\u7a76\u6d88\u8d39\u8005\u884c\u4e3a\u3002 Cision\u9996\u5e2d\u6267\u884c\u5b98Abel Clark\u8868\u793a\uff1a“\u6301\u7eed\u7684\u6570\u5b57\u5316\u8f6c\u578b\u548c\u793e\u4ea4\u5a92\u4f53\u7684\u5e7f\u6cdb\u91c7\u7528\uff0c\u6b63\u5728\u8fc5\u901f\u6539\u53d8\u54c1\u724c\u548c\u7ec4\u7ec7\u4e0e\u5ba2\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\u3002\u56e0\u6b64\uff0c\u516c\u5173\u3001\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u5ba2\u6237\u670d\u52a1\u56e2\u961f\u66f4\u9700\u8981\u628a\u72ec\u7279\u7684\u5ba2\u6237\u6d1e\u5bdf\u7eb3\u5165\u4ee5\u6d88\u8d39\u8005\u4e3a\u5bfc\u5411\u7684\u7b56\u7565\u3002Cision\u548cBrandwatch\u5c06\u5171\u540c\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u3001\u8fde\u63a5\u5404\u5a92\u4f53\u6e20\u9053\u7684\u6d88\u8d39\u8005\uff0c\u5e76\u5f15\u8d77\u4e92\u52a8\u3002” “\u5bf9\u4e8eBrandwatch\u7684\u53d1\u5c55\uff0c\u6211\u4eec\u59cb\u7ec8\u96c4\u5fc3\u4e07\u4e08\u3002\u8fd9\u5f97\u5230\u4e86\u5f17\u96f7\u65af\u7279\u7814\u7a76\u516c\u53f8(Forrester Research)\u7684\u8ba4\u53ef\uff0c\u5c06\u6211\u4eec\u8bc4\u4e3a\u6240\u5728\u9886\u57df\u7684\u9886\u5148\u8005\uff0c”Brandwatch\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Giles Palmer\u8868\u793a\uff1a“\u73b0\u5728\uff0c\u6211\u4eec\u8fdb\u5165\u4e86\u65b0\u7684\u53d1\u5c55\u9636\u6bb5 — \u52a0\u5165\u4e00\u5bb6\u89c4\u6a21\u53ef\u89c2\u7684\u516c\u53f8\uff0c\u6784\u5efa\u5177\u6709\u5168\u7403\u5f71\u54cd\u529b\u7684\u4e1a\u52a1\u548c\u4e00\u6574\u5957\u4ea7\u54c1\u3002\u6211\u4eec\u5f88\u9ad8\u5174\u52a0\u5165Abel\u548cCision\u56e2\u961f\uff0c\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u5e26\u6765\u66f4\u591a\u4ef7\u503c\u3002” 2020\u5e74\u7b2c\u56db\u5b63\u5ea6\uff0cBrandwatch\u88ab\u8bc4\u4e3aForrester Wave\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u5e73\u53f0\u9886\u5148\u8005™\u3002 \u8be5\u4ea4\u6613\u9884\u8ba1\u5c06\u4e8e2021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5b8c\u6210\u3002 Macquarie 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More<\/a><\/p>\n","protected":false},"author":556,"featured_media":21605,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1965],"tags":[],"class_list":["post-21602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/21602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/comments?post=21602"}],"version-history":[{"count":1,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/21602\/revisions"}],"predecessor-version":[{"id":21604,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/21602\/revisions\/21604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media\/21605"}],"wp:attachment":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media?parent=21602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/categories?post=21602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/tags?post=21602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}