{"id":19692,"date":"2021-02-03T15:08:00","date_gmt":"2021-02-03T08:08:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021020315080019692"},"modified":"2021-02-04T09:16:54","modified_gmt":"2021-02-04T01:16:54","slug":"white-ops%e6%8a%a5%e9%81%93%e5%8b%98%e8%af%af","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021020315080019692","title":{"rendered":"\/White Ops\u62a5\u9053\u52d8\u8bef\/"},"content":{"rendered":"<p><p>\u7ecfWhite Ops\u516c\u53f8\u544a\u77e5\uff0c\u4e86\u89e3\u5230\u5176\u57282020\u5e742\u67081\u65e5\u901a\u8fc7\u7f8e\u901a\u793e\u53d1\u5e03\u7684\u65b0\u95fb\u7a3f\u300aWhite Ops\u6210\u4e3a\u9996\u5bb6\u4e14\u552f\u4e00\u4e00\u5bb6\u83b7\u5f97MRC\u9488\u5bf9\u68c0\u6d4b\u53ca\u524a\u51cf\u684c\u9762\u7aef\u3001\u79fb\u52a8\u7f51\u7edc\u548c\u5e94\u7528\u5185\u4ee5\u53ca\u8054\u7f51\u7535\u89c6\u4e2d\u7ade\u4ef7\u524d\u540e\u65e0\u6548\u6d41\u91cf\u7684\u8ba4\u8bc1\u7684\u516c\u53f8\u300b\u4e2d\uff0c[\u6807\u9898\u548c\u7b2c\u4e00\u6bb5]\uff0c[\u7b2c\u4e00]\u53e5\u8bdd\u5e94\u8be5\u662f\u201c[\u9996\u5bb6]\u201d\uff0c\u800c\u4e0d\u662f\u539f\u5148\u53d1\u5e03\u7684\u201c[\u9996\u5bb6\u4e14\u552f\u4e00\u4e00\u5bb6]\u201d\uff0c\u5b9e\u4e3a\u758f\u6f0f\u3002\u4ee5\u4e0b\u662f\u66f4\u6b63\u540e\u7684\u5b8c\u6574\u7248\u65b0\u95fb\u7a3f\uff1a<\/p>\n<p>White Ops\u662f\u9996\u5bb6\u83b7\u5f97\u5a92\u4f53\u8bc4\u7ea7\u59d4\u5458\u4f1a\uff08MRC\uff09\u8ba4\u8bc1\u7684\u516c\u53f8\uff0c\u5176\u7ade\u4ef7\u524d\u548c\u51fa\u4ef7\u540e\u65e0\u6548\u6d41\u91cf\u68c0\u6d4b\u548c\u7f13\u89e3\u65b9\u6848\u6db5\u76d6\u684c\u9762\u8bbe\u5907\u3001\u79fb\u52a8\u7f51\u7edc\u3001\u79fb\u52a8\u5e94\u7528\u5185\u548c\u667a\u80fd\u7535\u89c6\u3002<\/p>\n<p><i>White Ops<\/i><i>\u7684\u5e7f\u544a\u5b8c\u6574\u6027\u89e3\u51b3\u65b9\u6848\u83b7\u5f97\u8ba4\u8bc1\uff0c\u6269\u5927\u4e86\u5176\u5728\u4fdd\u62a4\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u514d\u53d7\u590d\u6742\u673a\u5668\u4eba\u653b\u51fb\u65b9\u9762\u7684\u9886\u5bfc\u5730\u4f4d\u3002<\/i><\/p>\n<p>\u65b0\u52a0\u57612021\u5e742\u67083\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; <a target=\"_blank\" href=\"https:\/\/www.whiteops.com\/\" rel=\"nofollow noopener\">White Ops<\/a>\u662f\u5bf9\u590d\u6742\u673a\u5668\u4eba\uff08bot\uff09\u653b\u51fb\u548c\u6b3a\u8bc8\u8fdb\u884c\u96c6\u4f53\u9632\u5fa1\u7684\u5168\u7403\u9886\u5bfc\u8005\uff0c\u4eca\u5929\u5ba3\u5e03\u8be5\u516c\u53f8\u6210\u4e3a\u7b2c\u4e00\u5bb6\u83b7\u5f97\u5a92\u4f53\u8bc4\u7ea7\u59d4\u5458\u4f1a\uff08MRC\uff09\u8ba4\u8bc1\u7684\u3001\u5e94\u5bf9\u7aef\u5230\u7aef\u590d\u6742\u65e0\u6548\u6d41\u91cf\uff08SIVT\uff09\u7684\u516c\u53f8\u2014\u2014\u8303\u56f4\u6db5\u76d6\u684c\u9762\u7aef\u3001\u79fb\u52a8\u7f51\u7edc\u3001\u79fb\u52a8\u5e94\u7528\u5185\u548c\u667a\u80fd\u7535\u89c6\uff08CTV\uff09\uff0c\u4e5f\u9996\u6b21\u5bf9\u5176\u5e7f\u544a\u5b8c\u6574\u6027\u4ea7\u54c1\u5728\u5168\u5e73\u53f0\u4e0a\uff08\u5305\u62ecCTV\uff09SIVT\u7684\u7ade\u4ef7\u524d\u68c0\u6d4b\u548c\u51cf\u7f13\u529f\u80fd\uff08\u4ee5\u524d\u88ab\u79f0\u4e3aMediaGuard\u7684\u89e3\u51b3\u65b9\u6848\uff09\u8fdb\u884c\u4e86\u8ba4\u8bc1\u3002\u6b64\u5916\uff0c\u81ea2016\u5e74\u4ee5\u6765\uff0cWhite Ops\u4e5f\u8fde\u7eed\u83b7\u5f97\u4e86MRC\u9488\u5bf9\u5176\u5e7f\u544a\u5b8c\u6574\u6027\uff08Advertising Integrity\uff09\u4ea7\u54c1\u7684\u51fa\u4ef7\u540e\u68c0\u6d4b\u65b9\u6848\uff08\u4ee5\u524d\u88ab\u79f0\u4e3aFraudSensor\uff09\u7684\u8ba4\u8bc1\u3002<\/p>\n<p>\u5982\u4eca\uff0cWhite Ops\u76f4\u63a5\u4e0e\u5927\u578b\u4e92\u8054\u7f51\u5e73\u53f0\u3001\u9700\u6c42\u65b9\u5e73\u53f0\uff08DSP\uff09\u548c\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u5408\u4f5c\uff0c\u6bcf\u5468\u9a8c\u8bc1\u8d85\u8fc7\u5341\u4e07\u4ebf\u6b21\u6570\u5b57\u4e92\u52a8\u3002\u501f\u52a9&nbsp;White Ops\u7684\u5e7f\u544a\u5b8c\u6574\u6027\u4ea7\u54c1\uff0c\u5e73\u53f0\u53ef\u4ee5\u5229\u7528\u5168\u9762\u7684\u7ade\u4ef7\u524d\u9884\u9632\u548c\u51fa\u4ef7\u540e\u68c0\u6d4b\u529f\u80fd\uff0c\u4ee5\u9a8c\u8bc1\u6240\u6709\u6e20\u9053\u4e0a\u5e7f\u544a\u6295\u653e\u7684\u6709\u6548\u6027\u3002White Ops\u7684\u673a\u5668\u4eba\u963b\u65ad\u5e73\u53f0\u91c7\u53d6\u591a\u5c42\u68c0\u6d4b\u65b9\u6cd5\uff0c\u901a\u8fc7\u8fd0\u7528\u6280\u672f\u8bc1\u636e\u3001\u6301\u7eed\u9002\u5e94\u3001\u673a\u5668\u5b66\u4e60\u548c<a target=\"_blank\" href=\"https:\/\/www.whiteops.com\/satori\" rel=\"nofollow noopener\">\u5a01\u80c1\u60c5\u62a5<\/a>\u6765\u53d1\u73b0\u5e76\u963b\u6b62\u590d\u6742\u7684\u673a\u5668\u4eba\u548c\u6b3a\u8bc8\u884c\u4e3a\u3002\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0cWhite Ops\u4f1a\u5728\u7ade\u4ef7\u524d10\u6beb\u79d2\u6216\u66f4\u77ed\u65f6\u95f4\u5185\u5c06\u68c0\u6d4b\u7ed3\u679c\u53d1\u9001\u7ed9\u5408\u4f5c\u4f19\u4f34\uff0c\u4ece\u800c\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1\uff0c\u5e76\u786e\u4fdd\u7528\u6237\u5e7f\u544a\u8d44\u6e90\u7684\u53ef\u9760\u6027\u548c\u771f\u5b9e\u6027\u3002<\/p>\n<p>MRC\u6267\u884c\u8463\u4e8b\u517c\u9996\u5e2d\u6267\u884c\u5b98George W. Ivie\u8868\u793a\uff1a\u201c\u65e0\u8bba\u4ece\u6210\u672c\u89d2\u5ea6\u8fd8\u662f\u4ece\u5e7f\u544a\u5ba2\u6237\u4fe1\u5fc3\u4e0b\u964d\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u590d\u6742\u65e0\u6548\u6d41\u91cf\u90fd\u5bf9\u6570\u5b57\u5e7f\u544a\u884c\u4e1a\u9020\u6210\u4e86\u5de8\u5927\u635f\u8017\u3002White Ops\u7684SIVT\u89e3\u51b3\u65b9\u6848\u6db5\u76d6\u4e86\u684c\u9762\u8bbe\u5907\u3001\u79fb\u52a8\u7f51\u7edc\u3001\u79fb\u52a8\u5e94\u7528\u5185\u548c\u7ebf\u4e0a\u5f71\u97f3\u5e73\u53f0\uff08OTT\uff09\u7684\u7ade\u6807\u524d\u548c\u51fa\u4ef7\u540e\u4e24\u4e2a\u6d41\u7a0b\uff0c\u5b83\u6210\u4e3a\u4e86\u7b2c\u4e00\u5bb6\u83b7\u5f97MRC\u5bf9\u6b64\u7c7bSIVT\u89e3\u51b3\u65b9\u6848\u8ba4\u8bc1\u7684\u516c\u53f8\uff0c\u8fd9\u4e00\u6210\u5c31\u5145\u5206\u8bf4\u660eWhite Ops\u4ecd\u5904\u4e8e\u8fd9\u4e00\u5173\u952e\u884c\u4e1a\u7684\u524d\u6cbf\u3002\u201d<\/p>\n<p>White Ops\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Tamer Hassan\u8868\u793a\uff1a\u201c\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u53c2\u4e0e\u8005\u9700\u643a\u8d77\u624b\u6765\uff0c\u5171\u540c\u52aa\u529b\u4ee5\u6253\u51fb\u8bc8\u9a97\u3002\u6211\u4eec\u5f88\u8363\u5e78\u80fd\u53d7\u5230\u5305\u62ec\u591a\u5bb6\u9886\u5148\u4e92\u8054\u7f51\u5e73\u53f0\u5728\u5185\u7684\u5168\u7403\u5404\u4e2a\u7ec4\u7ec7\u7684\u59d4\u6258\uff0c\u4fdd\u62a4\u5b83\u4eec\u514d\u53d7\u6b3a\u8bc8\u3002MRC\u5bf9\u6211\u4eec\u6574\u4e2a\u5e7f\u544a\u5b8c\u6574\u6027\u4ea7\u54c1\u7684\u8ba4\u8bc1\uff0c\u4e5f\u5411\u4e1a\u754c\u8bc1\u660e\u4e86\u6211\u4eec\u6b63\u5168\u529b\u5c65\u884c\u6253\u51fb\u7f51\u7edc\u72af\u7f6a\u7ecf\u6d4e\u94fe\u6761\u7684\u4f7f\u547d\u3002\u201d<\/p>\n<p>FreeWheel\u9996\u5e2d\u8fd0\u8425\u5b98Carl Kalapesi\u8868\u793a\uff1a\u201c\u5728\u5e94\u5bf9\u53d7\u65b0\u51a0\u5927\u6d41\u884c\u5f71\u54cd\u800c\u5feb\u901f\u53d8\u5316\u7684\u884c\u4e1a\u8d8b\u52bf\u65f6\uff0cWhite Ops\u4e00\u76f4\u662fFreeWheel\u91cd\u8981\u7684\u9632\u8bc8\u9a97\u5408\u4f5c\u4f19\u4f34\u3002FreeWheel\u5728\u667a\u80fd\u7535\u89c6\uff08Connected TV\uff09\u9886\u57df\u7684\u7ade\u6807\u524d\u68c0\u6d4b\u80fd\u529b\u4fdd\u8bc1\u4e86\u6211\u4eec\u5e7f\u544a\u8d44\u6e90\u7684\u8d28\u91cf\uff0c\u5e76\u4e14\u52a0\u6df1\u4e86\u5ba2\u6237\u5bf9\u6211\u4eec\u7684\u4fe1\u4efb\u3002\u201d<\/p>\n<p>\u53bb\u5e74\uff0cWhite Ops\u63ed\u9732\u4e86\u540d\u4e3a\u201c<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.whiteops.com%2Fblog%2Fgiving-fraudsters-the-cold-shoulder-inside-the-largest-connected-tv-bot-attack&amp;esheet=52353252&amp;newsitemid=20201223005385&amp;lan=en-US&amp;anchor=ICEBUCKET&amp;index=5&amp;md5=78ad\" rel=\"nofollow noopener\">ICEBUCKET<\/a>\u201d\u7684\u5927\u89c4\u6a21\u667a\u80fd\u7535\u89c6\u6b3a\u8bc8\u884c\u52a8\u3002\u5728\u5176\u9876\u5cf0\u65f6\u671f\uff0c30\u591a\u4e2a\u56fd\u5bb6\u7684300\u591a\u5bb6\u53d1\u5e03\u5546\u90fd\u53d7\u5230\u4e86\u5f71\u54cd\uff0c\u6570\u767e\u4e07\u7f8e\u5143\u7684\u5e7f\u544a\u652f\u51fa\u88ab\u76d7\u3002\u5982\u9700\u4e86\u89e3White Ops\u5e7f\u544a\u5b8c\u6574\u6027\u4ea7\u54c1\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee<a target=\"_blank\" href=\"http:\/\/www.whiteops.com\/products\/advertising-integrity\" rel=\"nofollow noopener\">www.whiteops.com\/products\/advertising-integrity<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7ecfWhite Ops\u516c\u53f8\u544a\u77e5\uff0c\u4e86\u89e3\u5230\u5176\u57282020\u5e742\u67081\u65e5\u901a\u8fc7\u7f8e\u901a\u793e\u53d1\u5e03\u7684\u65b0\u95fb\u7a3f\u300aWhite Ops\u6210\u4e3a\u9996\u5bb6\u4e14\u552f\u4e00\u4e00\u5bb6\u83b7\u5f97MRC\u9488\u5bf9\u68c0\u6d4b\u53ca\u524a\u51cf\u684c\u9762\u7aef\u3001\u79fb\u52a8\u7f51\u7edc\u548c\u5e94\u7528\u5185\u4ee5\u53ca\u8054\u7f51\u7535\u89c6\u4e2d\u7ade\u4ef7\u524d\u540e\u65e0\u6548\u6d41\u91cf\u7684\u8ba4\u8bc1\u7684\u516c\u53f8\u300b\u4e2d\uff0c[\u6807\u9898\u548c\u7b2c\u4e00\u6bb5]\uff0c[\u7b2c\u4e00]\u53e5\u8bdd\u5e94\u8be5\u662f\u201c[\u9996\u5bb6]\u201d\uff0c\u800c\u4e0d\u662f\u539f\u5148\u53d1\u5e03\u7684\u201c[\u9996\u5bb6\u4e14\u552f\u4e00\u4e00\u5bb6]\u201d\uff0c\u5b9e\u4e3a\u758f\u6f0f\u3002\u4ee5\u4e0b\u662f\u66f4\u6b63\u540e\u7684\u5b8c\u6574\u7248\u65b0\u95fb\u7a3f\uff1a White Ops\u662f\u9996\u5bb6\u83b7\u5f97\u5a92\u4f53\u8bc4\u7ea7\u59d4\u5458\u4f1a\uff08MRC\uff09\u8ba4\u8bc1\u7684\u516c\u53f8\uff0c\u5176\u7ade\u4ef7\u524d\u548c\u51fa\u4ef7\u540e\u65e0\u6548\u6d41\u91cf\u68c0\u6d4b\u548c\u7f13\u89e3\u65b9\u6848\u6db5\u76d6\u684c\u9762\u8bbe\u5907\u3001\u79fb\u52a8\u7f51\u7edc\u3001\u79fb\u52a8\u5e94\u7528\u5185\u548c\u667a\u80fd\u7535\u89c6\u3002 White Ops\u7684\u5e7f\u544a\u5b8c\u6574\u6027\u89e3\u51b3\u65b9\u6848\u83b7\u5f97\u8ba4\u8bc1\uff0c\u6269\u5927\u4e86\u5176\u5728\u4fdd\u62a4\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u514d\u53d7\u590d\u6742\u673a\u5668\u4eba\u653b\u51fb\u65b9\u9762\u7684\u9886\u5bfc\u5730\u4f4d\u3002 \u65b0\u52a0\u57612021\u5e742\u67083\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; 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