{"id":19419,"date":"2021-02-01T15:33:00","date_gmt":"2021-02-01T08:33:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021020115330019419"},"modified":"2021-02-02T09:16:54","modified_gmt":"2021-02-02T01:16:54","slug":"white-ops%e6%88%90%e4%b8%ba%e9%a6%96%e5%ae%b6%e4%b8%94%e5%94%af%e4%b8%80%e4%b8%80%e5%ae%b6%e8%8e%b7%e5%be%97mrc%e9%92%88%e5%af%b9%e6%a3%80%e6%b5%8b%e5%8f%8a%e5%89%8a%e5%87%8f%e6%a1%8c%e9%9d%a2","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021020115330019419","title":{"rendered":"White Ops\u6210\u4e3a\u9996\u5bb6\u4e14\u552f\u4e00\u4e00\u5bb6\u83b7\u5f97MRC\u9488\u5bf9\u68c0\u6d4b\u53ca\u524a\u51cf\u684c\u9762\u7aef\u3001\u79fb\u52a8\u7f51\u7edc\u548c\u5e94\u7528\u5185\u4ee5\u53ca\u8054\u7f51\u7535\u89c6\u4e2d\u7ade\u4ef7\u524d\u540e\u65e0\u6548\u6d41\u91cf\u7684\u8ba4\u8bc1\u7684\u516c\u53f8"},"content":{"rendered":"<p><p><span class=\"xn-subheadline\">White Ops \u52a0\u5f3a\u4e86\u5176\u5e7f\u544a\u5b8c\u6574\u6027\u89e3\u51b3\u65b9\u6848\u7684\u8ba4\u8bc1\u6210\u679c\uff0c\u6269\u5927\u4e86\u5728\u4fdd\u62a4\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u514d\u53d7\u590d\u6742 Bot \u673a\u5668\u4eba\u653b\u51fb\u65b9\u9762\u7684\u9886\u5bfc\u5730\u4f4d<\/span><\/p>\n<p> <span> <\/span> <\/p>\n<p>\u65b0\u52a0\u57612021\u5e742\u67081\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; <a target=\"_blank\" href=\"https:\/\/www.whiteops.com\/\" rel=\"nofollow noopener\">White Ops<\/a>&nbsp;\u662f\u5bf9\u590d\u6742 Bot \u673a\u5668\u4eba\u653b\u51fb\u548c\u6b3a\u8bc8\u8fdb\u884c\u96c6\u4f53\u9632\u5fa1\u7684\u5168\u7403\u9886\u5bfc\u8005\uff0c\u4eca\u5929\u5ba3\u5e03\u6210\u4e3a\u7b2c\u4e00\u5bb6\u4e5f\u662f\u552f\u4e00\u4e00\u5bb6\u83b7\u5f97\u5a92\u4f53\u8bc4\u7ea7\u59d4\u5458\u4f1a\uff08MRC\uff09\u8ba4\u53ef\u7684\u5e94\u5bf9\u7aef\u5230\u7aef\u590d\u6742\u65e0\u6548\u6d41\u91cf\uff08SIVT\uff09\u7684\u516c\u53f8\u2014\u2014\u8303\u56f4\u6db5\u76d6\u684c\u9762\u7aef\u3001\u79fb\u52a8\u7f51\u7edc\u3001\u79fb\u52a8\u5e94\u7528\u5185\u548c\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\uff0c\u4e5f\u9996\u6b21\u5bf9\u5176\u5e7f\u544a\u5b8c\u6574\u6027\u4ea7\u54c1\u5728\u5168\u5e73\u53f0\u4e0a\uff08\u5305\u62ecCTV\uff09SIVT \u7684\u7ade\u4ef7\u524d\u68c0\u6d4b\u548c\u51cf\u7f13\u529f\u80fd\uff08\u4ee5\u524d\u79f0\u4e3a MediaGuard \u7684\u89e3\u51b3\u65b9\u6848\uff09\u8fdb\u884c\u4e86\u8ba4\u8bc1\u3002White Ops \u8fd8\u4fdd\u6301\u4e86 MRC \u81ea2016\u5e74\u4ee5\u6765\u9488\u5bf9\u5176\u5e7f\u544a\u5b8c\u6574\u6027\u4ea7\u54c1\u4e2d\u6295\u6807\u540e\u68c0\u6d4b\u65b9\u6848\uff08\u4ee5\u524d\u79f0\u4e3a FraudSensor\uff09\u7684\u8ba4\u8bc1\u3002<\/p>\n<p>\u5982\u4eca\uff0cWhite Ops \u76f4\u63a5\u4e0e<span id=\"spanHghltcd72\">\u4e0d\u540c<\/span>\u7684\u4e92\u8054\u7f51\u5e73\u53f0\u3001DSP \u548c\u4ea4\u6613\u6240\u5408\u4f5c\uff0c\u6bcf\u5468\u9a8c\u8bc1\u8d85\u8fc7\u5341\u4e07\u4ebf\u6b21\u6570\u5b57\u4e92\u52a8\u3002\u501f\u52a9 White Ops \u7684\u5e7f\u544a\u5b8c\u6574\u6027\u4ea7\u54c1\uff0c\u5e73\u53f0\u53ef\u4ee5\u5229\u7528<span id=\"spanHghltca7c\">\u5168\u9762\u7684<\/span>\u51fa\u4ef7\u524d\u9884\u9632\u548c\u51fa\u4ef7\u540e\u68c0\u6d4b\u529f\u80fd\uff0c\u4ee5\u9a8c\u8bc1\u6240\u6709\u6e20\u9053\u4e0a\u5e7f\u544a\u7ade\u4e89\u7684\u6709\u6548\u6027\u3002White Ops \u7684 Bot \u673a\u5668\u4eba\u524a\u5f31\u5e73\u53f0\u91c7\u53d6\u591a\u5c42\u68c0\u6d4b\u65b9\u6cd5\uff0c\u901a\u8fc7\u4f7f\u7528\u6280\u672f\u8bc1\u636e\u3001\u6301\u7eed\u9002\u5e94\u3001\u673a\u5668\u5b66\u4e60\u548c<a target=\"_blank\" href=\"https:\/\/www.whiteops.com\/satori\" rel=\"nofollow noopener\">\u5a01\u80c1\u60c5\u62a5<\/a>\u6765\u53d1\u73b0\u5e76\u963b\u6b62\u590d\u6742\u7684 Bot \u673a\u5668\u4eba\u548c\u6b3a\u8bc8\u884c\u4e3a\u3002\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0cWhite Ops \u4f1a\u5728\u7ade\u6807\u524d10\u6beb\u79d2\u6216\u66f4\u77ed\u65f6\u95f4\u5185\u5c06\u54cd\u5e94\u53d1\u9001\u7ed9\u5408\u4f5c\u4f19\u4f34\uff0c\u4ece\u800c\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1\uff0c\u5e76\u786e\u4fdd\u5b83\u4eec\u7684\u5e7f\u544a\u8d44\u6e90\u7684\u53ef\u9760\u6027\u548c\u771f\u5b9e\u6027\u3002<\/p>\n<p>\u201c\u65e0\u8bba\u4ece\u7ecf\u6d4e\u89d2\u5ea6\u8fd8\u662f\u4ece\u5e7f\u544a\u5ba2\u6237\u4fe1\u5fc3\u4e0b\u964d\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u590d\u6742\u65e0\u6548\u6d41\u91cf\u90fd\u5bf9\u6570\u5b57\u5e7f\u544a\u884c\u4e1a\u9020\u6210\u4e86\u5de8\u5927\u6d88\u8017\u3002\u201dMRC \u6267\u884c\u8463\u4e8b\u517c\u9996\u5e2d\u6267\u884c\u5b98 <span class=\"xn-person\">George W. Ivie<\/span> \u8bf4\u3002\u201cWhite Ops \u7684 SIVT \u89e3\u51b3\u65b9\u6848\u6db5\u76d6\u4e86\u684c\u9762\u8bbe\u5907\u3001\u79fb\u52a8\u7f51\u7edc\u3001\u5e94\u7528\u5185\u548c OTT \u5e73\u53f0\u7684\u6295\u6807\u524d\u548c\u6295\u6807\u540e\u4e24\u4e2a\u6d41\u7a0b\uff0c\u5b83\u6210\u4e3a\u4e86\u7b2c\u4e00\u5bb6\u83b7\u5f97 MRC \u5bf9\u8fd9\u79cd SIVT \u89e3\u51b3\u65b9\u6848\u8ba4\u8bc1\u7684\u516c\u53f8\uff0c\u8fd9\u4e00\u6210\u5c31\u5145\u5206\u8bf4\u660e White Ops \u4ecd\u5904\u4e8e\u8fd9\u4e00\u5173\u952e\u884c\u4e1a<span id=\"spanHghlt79ff\">\u7684\u524d\u6cbf<\/span>\u3002\u201d<\/p>\n<p>\u201c\u6253\u51fb\u8bc8\u9a97\u9700\u8981\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u53c2\u4e0e\u8005\u643a\u8d77\u624b\u6765\uff0c\u5171\u540c\u52aa\u529b\u3002\u201dWhite Ops \u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Tamer Hassan \u8bf4\u3002\u201c\u6211\u4eec\u5f88\u8363\u5e78\u80fd\u53d7\u5230\u5168\u4e16\u754c\u5404\u4e2a\u7ec4\u7ec7\u2014\u2014\u5305\u62ec<span id=\"spanHghlte38b\">\u9886\u5148\u7684<\/span>\u4e92\u8054\u7f51\u5e73\u53f0\u2014\u2014\u7684\u59d4\u6258\uff0c\u4fdd\u62a4\u5b83\u4eec\u514d\u53d7\u6b3a\u8bc8\u3002MRC \u5bf9\u6211\u4eec\u6574\u4e2a\u5e7f\u544a\u5b8c\u6574\u6027\u4ea7\u54c1\u7684\u8fd9\u4e00\u989d\u5916\u8ba4\u8bc1\uff0c\u5411\u4e1a\u754c\u8bc1\u660e\u4e86\u6211\u4eec\u5c65\u884c\u4e86\u5e72\u9884\u7f51\u7edc\u72af\u7f6a\u7ecf\u6d4e\u7684\u4f7f\u547d\u3002\u201d<\/p>\n<p>\u201c\u5728\u5e94\u5bf9\u53d7\u65b0\u51a0\u80ba\u708e\u5927\u6d41\u884c\u5f71\u54cd\u800c\u5feb\u901f\u53d8\u5316\u7684\u884c\u4e1a\u8d8b\u52bf\u65f6\uff0cWhite Ops \u4e00\u76f4\u662f FreeWheel \u91cd\u8981\u7684\u9632\u6b3a\u8bc8\u5408\u4f5c\u4f19\u4f34\u3002\u201dFreeWheel\u9996\u5e2d\u8fd0\u8425\u5b98Carl Kalapesi\u79f0\u3002\u201cFreeWheel\u5728\u4e92\u8054\u7535\u89c6\u9886\u57df\u7684\u6295\u6807\u524d\u68c0\u6d4b\u80fd\u529b\u4fdd\u8bc1\u4e86\u6211\u4eec\u7684\u5e93\u5b58\u8d28\u91cf\uff0c\u5e76\u4e14\u52a0\u6df1\u4e86\u5ba2\u6237\u5bf9\u6211\u4eec\u7684\u4fe1\u4efb\u3002\u201d<\/p>\n<p>\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\uff0cWhite Ops \u53d1\u73b0\u4e86\u540d\u4e3a <a target=\"_blank\" href=\"https:\/\/www.whiteops.com\/blog\/giving-fraudsters-the-cold-shoulder-inside-the-largest-connected-tv-bot-attack\" rel=\"nofollow noopener\">ICEBUCKET<\/a>&nbsp;<span id=\"spanHghltd4d0\">\u7684\u5927\u89c4\u6a21<\/span>\u4e92\u8054\u7535\u89c6\u6b3a\u8bc8\u884c\u52a8\u3002\u5728\u5176\u9876\u5cf0\u65f6\u671f\uff0c30\u591a\u4e2a\u56fd\u5bb6\u7684300\u591a\u5bb6\u53d1\u5e03\u5546\u90fd\u53d7\u5230\u4e86\u5f71\u54cd\uff0c\u6570\u767e\u4e07\u7f8e\u5143\u7684\u5e7f\u544a\u652f\u51fa\u88ab\u76d7\u3002\u6b32\u4e86\u89e3 White Ops \u5e7f\u544a\u5b8c\u6574\u6027\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee <a target=\"_blank\" href=\"https:\/\/www.whiteops.com\/products\/advertising-integrity\" rel=\"nofollow noopener\">www.whiteops.com\/products\/advertising-integrity<\/a>\u3002<\/p>\n<p>\u76f8\u5173\u94fe\u63a5 :<\/p>\n<p>https:\/\/www.whiteops.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>White Ops \u52a0\u5f3a\u4e86\u5176\u5e7f\u544a\u5b8c\u6574\u6027\u89e3\u51b3\u65b9\u6848\u7684\u8ba4\u8bc1\u6210\u679c\uff0c\u6269\u5927\u4e86\u5728\u4fdd\u62a4\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u514d\u53d7\u590d\u6742 Bot \u673a\u5668\u4eba\u653b\u51fb\u65b9\u9762\u7684\u9886\u5bfc\u5730\u4f4d \u65b0\u52a0\u57612021\u5e742\u67081\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; White Ops&nbsp;\u662f\u5bf9\u590d\u6742 Bot \u673a\u5668\u4eba\u653b\u51fb\u548c\u6b3a\u8bc8\u8fdb\u884c\u96c6\u4f53\u9632\u5fa1\u7684\u5168\u7403\u9886\u5bfc\u8005\uff0c\u4eca\u5929\u5ba3\u5e03\u6210\u4e3a\u7b2c\u4e00\u5bb6\u4e5f\u662f\u552f\u4e00\u4e00\u5bb6\u83b7\u5f97\u5a92\u4f53\u8bc4\u7ea7\u59d4\u5458\u4f1a\uff08MRC\uff09\u8ba4\u53ef\u7684\u5e94\u5bf9\u7aef\u5230\u7aef\u590d\u6742\u65e0\u6548\u6d41\u91cf\uff08SIVT\uff09\u7684\u516c\u53f8\u2014\u2014\u8303\u56f4\u6db5\u76d6\u684c\u9762\u7aef\u3001\u79fb\u52a8\u7f51\u7edc\u3001\u79fb\u52a8\u5e94\u7528\u5185\u548c\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\uff0c\u4e5f\u9996\u6b21\u5bf9\u5176\u5e7f\u544a\u5b8c\u6574\u6027\u4ea7\u54c1\u5728\u5168\u5e73\u53f0\u4e0a\uff08\u5305\u62ecCTV\uff09SIVT \u7684\u7ade\u4ef7\u524d\u68c0\u6d4b\u548c\u51cf\u7f13\u529f\u80fd\uff08\u4ee5\u524d\u79f0\u4e3a MediaGuard \u7684\u89e3\u51b3\u65b9\u6848\uff09\u8fdb\u884c\u4e86\u8ba4\u8bc1\u3002White Ops \u8fd8\u4fdd\u6301\u4e86 MRC \u81ea2016\u5e74\u4ee5\u6765\u9488\u5bf9\u5176\u5e7f\u544a\u5b8c\u6574\u6027\u4ea7\u54c1\u4e2d\u6295\u6807\u540e\u68c0\u6d4b\u65b9\u6848\uff08\u4ee5\u524d\u79f0\u4e3a FraudSensor\uff09\u7684\u8ba4\u8bc1\u3002 \u5982\u4eca\uff0cWhite Ops \u76f4\u63a5\u4e0e\u4e0d\u540c\u7684\u4e92\u8054\u7f51\u5e73\u53f0\u3001DSP \u548c\u4ea4\u6613\u6240\u5408\u4f5c\uff0c\u6bcf\u5468\u9a8c\u8bc1\u8d85\u8fc7\u5341\u4e07\u4ebf\u6b21\u6570\u5b57\u4e92\u52a8\u3002\u501f\u52a9 White Ops \u7684\u5e7f\u544a\u5b8c\u6574\u6027\u4ea7\u54c1\uff0c\u5e73\u53f0\u53ef\u4ee5\u5229\u7528\u5168\u9762\u7684\u51fa\u4ef7\u524d\u9884\u9632\u548c\u51fa\u4ef7\u540e\u68c0\u6d4b\u529f\u80fd\uff0c\u4ee5\u9a8c\u8bc1\u6240\u6709\u6e20\u9053\u4e0a\u5e7f\u544a\u7ade\u4e89\u7684\u6709\u6548\u6027\u3002White Ops \u7684 Bot \u673a\u5668\u4eba\u524a\u5f31\u5e73\u53f0\u91c7\u53d6\u591a\u5c42\u68c0\u6d4b\u65b9\u6cd5\uff0c\u901a\u8fc7\u4f7f\u7528\u6280\u672f\u8bc1\u636e\u3001\u6301\u7eed\u9002\u5e94\u3001\u673a\u5668\u5b66\u4e60\u548c\u5a01\u80c1\u60c5\u62a5\u6765\u53d1\u73b0\u5e76\u963b\u6b62\u590d\u6742\u7684 Bot \u673a\u5668\u4eba\u548c\u6b3a\u8bc8\u884c\u4e3a\u3002\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0cWhite Ops \u4f1a\u5728\u7ade\u6807\u524d10\u6beb\u79d2\u6216\u66f4\u77ed\u65f6\u95f4\u5185\u5c06\u54cd\u5e94\u53d1\u9001\u7ed9\u5408\u4f5c\u4f19\u4f34\uff0c\u4ece\u800c\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1\uff0c\u5e76\u786e\u4fdd\u5b83\u4eec\u7684\u5e7f\u544a\u8d44\u6e90\u7684\u53ef\u9760\u6027\u548c\u771f\u5b9e\u6027\u3002 \u201c\u65e0\u8bba\u4ece\u7ecf\u6d4e\u89d2\u5ea6\u8fd8\u662f\u4ece\u5e7f\u544a\u5ba2\u6237\u4fe1\u5fc3\u4e0b\u964d\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u590d\u6742\u65e0\u6548\u6d41\u91cf\u90fd\u5bf9\u6570\u5b57\u5e7f\u544a\u884c\u4e1a\u9020\u6210\u4e86\u5de8\u5927\u6d88\u8017\u3002\u201dMRC \u6267\u884c\u8463\u4e8b\u517c\u9996\u5e2d\u6267\u884c\u5b98 George W. Ivie \u8bf4\u3002\u201cWhite Ops \u7684 SIVT \u89e3\u51b3\u65b9\u6848\u6db5\u76d6\u4e86\u684c\u9762\u8bbe\u5907\u3001\u79fb\u52a8\u7f51\u7edc\u3001\u5e94\u7528\u5185\u548c OTT \u5e73\u53f0\u7684\u6295\u6807\u524d\u548c\u6295\u6807\u540e\u4e24\u4e2a\u6d41\u7a0b\uff0c\u5b83\u6210\u4e3a\u4e86\u7b2c\u4e00\u5bb6\u83b7\u5f97 MRC \u5bf9\u8fd9\u79cd SIVT \u89e3\u51b3\u65b9\u6848\u8ba4\u8bc1\u7684\u516c\u53f8\uff0c\u8fd9\u4e00\u6210\u5c31\u5145\u5206\u8bf4\u660e White Ops \u4ecd\u5904\u4e8e\u8fd9\u4e00\u5173\u952e\u884c\u4e1a\u7684\u524d\u6cbf\u3002\u201d \u201c\u6253\u51fb\u8bc8\u9a97\u9700\u8981\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u53c2\u4e0e\u8005\u643a\u8d77\u624b\u6765\uff0c\u5171\u540c\u52aa\u529b\u3002\u201dWhite&hellip; <a class=\"read-more\" href=\"https:\/\/www.xinwengao.com\/cn\/pr\/2021020115330019419\">Read More<\/a><\/p>\n","protected":false},"author":556,"featured_media":8278,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1965],"tags":[],"class_list":["post-19419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/19419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/comments?post=19419"}],"version-history":[{"count":1,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/19419\/revisions"}],"predecessor-version":[{"id":19421,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/19419\/revisions\/19421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media\/8278"}],"wp:attachment":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media?parent=19419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/categories?post=19419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/tags?post=19419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}