{"id":17624,"date":"2021-01-14T08:00:00","date_gmt":"2021-01-14T01:00:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2021011408000017624"},"modified":"2021-01-15T09:13:00","modified_gmt":"2021-01-15T01:13:00","slug":"%e8%b6%85%e4%b8%96%e8%be%be%ef%bc%88hivestack%ef%bc%89%e8%bf%9b%e5%85%a5%e4%b8%ad%e5%9b%bd%e5%b8%82%e5%9c%ba%ef%bc%8ctroy%e6%9d%a8%e6%8b%85%e4%bb%bb%e5%8c%97%e4%ba%9a%e5%9c%b0%e5%8c%ba%e5%b8%b8","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2021011408000017624","title":{"rendered":"\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\uff0cTroy\u6768\u62c5\u4efb\u5317\u4e9a\u5730\u533a\u5e38\u52a1\u8463\u4e8b"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/Hivestack_Hivestack_Expands_to_China_and_Appoints_Troy_Yang_as_M.jpg\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><p>\u5168\u7403\u5e7f\u544a\u79d1\u6280\u9886\u519b\u4f01\u4e1a\u6b63\u5f0f\u5165\u9a7b\u5168\u7403\u6700\u5927\u6237\u5916\u5e7f\u544a\u5e02\u573a\uff0c\u5e76\u4efb\u547dThe Trade Desk\u524d\u9ad8\u7ea7\u526f\u603b\u88c1\u8d1f\u8d23\u4e9a\u6d32\u5317\u90e8\u5e02\u573a\u3002<\/p>\n<p>\u4e2d\u56fd\u4e0a\u6d77\u548c\u52a0\u62ff\u5927\u8499\u7279\u5229\u5c142021\u5e741\u670814\u65e5 \/\u7f8e\u901a\u793e\/ &#8212;<b>&nbsp;<\/b>\u5168\u7403\u9886\u5148\u7684\u7a0b\u5e8f\u5316\u6237\u5916\u6570\u5b57\u5e7f\u544a\uff08DOOH\uff09\u79d1\u6280\u516c\u53f8\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\uff0c\u4eca\u65e5\u5ba3\u5e03\u6269\u5c55\u8fd0\u8425\u4e1a\u52a1\u81f3\u4e2d\u56fd\u5e02\u573a\uff0c\u5e76\u4efb\u547dTroy\u6768\u4e3a\u5317\u4e9a\u5730\u533a\u5e38\u52a1\u8463\u4e8b\u3002<\/p>\n<div id=\"prni_dvprnejpgaf5aleft\" dir=\"ltr\">   <a href=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/hivestack_hivestack_expands_to_china_and_appoints_troy_yang_as_m-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpgaf5aleft\" title=\"Troy Yang\" border=\"0\" alt=\"Troy Yang\" align=\"middle\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/hivestack_hivestack_expands_to_china_and_appoints_troy_yang_as_m-1.jpg\" \/><\/a>   <br \/>   <span>Troy Yang<\/span>  <\/div>\n<p>Troy\u6768\u66fe\u4efbThe Trade Desk\u5317\u4e9a\u5730\u533a\u9ad8\u7ea7\u526f\u603b\u88c1\uff0c\u672a\u6765\u5c06\u5e38\u9a7b\u9999\u6e2f\uff0c\u5e76\u5c06\u8058\u8bf7\u4e00\u4f4d\u5927\u4e2d\u534e\u533a\u603b\u7ecf\u7406\uff0c\u8d1f\u8d23\u4f4d\u4e8e\u4e2d\u56fd\u6700\u5927\u7684\u5e7f\u544a\u79d1\u6280\u4e2d\u5fc3 &#8212; \u4e0a\u6d77\u7684\u529e\u516c\u5ba4\u3002<\/p>\n<p>Troy\u76f4\u63a5\u542c\u547d\u4e8e\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\u9996\u5e2d\u8425\u6536\u5b98Nigel Clarkson\uff0c\u8d1f\u8d23\u62d3\u5c55\u516c\u53f8\u4e1a\u52a1\u81f3\u5305\u62ec\u5927\u4e2d\u534e\u5730\u533a\u3001\u9999\u6e2f\u3001\u65e5\u672c\u3001\u97e9\u56fd\u4ee5\u53ca\u53f0\u6e7e\u5728\u5185\u7684\u5317\u4e9a\u5404\u4e2a\u5730\u533a\uff0c\u4e3b\u8981\u81f4\u529b\u4e8e\u5730\u533a\u4eba\u624d\u62db\u8058\u3001\u5165\u804c\u4ee5\u53ca\u4e0e\u4e9a\u592a\u5730\u533a\u9700\u6c42\u3001\u4f9b\u5e94\u3001\u6570\u636e\u4e0e\u5168\u6e20\u9053\u9700\u6c42\u65b9\u5e73\u53f0\uff08DSP\uff09\u7b49\u5408\u4f5c\u65b9\u7684\u534f\u8c03\u3002<\/p>\n<p>\u4e2d\u56fd\u662f\u4e16\u754c\u7b2c\u4e8c\u5927\u6237\u5916\u5e7f\u544a\uff08OOH\uff09\u5e02\u573a\uff0c\u968f\u77402020\u5e74\u4e2d\u56fd\u7a0b\u5e8f\u5316\u5e7f\u544a\u652f\u51fa\u9884\u8ba1\u589e\u957f45.7%\uff0c2021\u5e74\u6237\u5916\u6570\u5b57\u5e7f\u544a\u5c06\u89c4\u6a21\u5316\u589e\u957f\u3002\u8d8a\u6765\u8d8a\u591a\u4f20\u5a92\u5e73\u53f0\u5f00\u59cb\u91c7\u7528\u7a0b\u5e8f\u5316\u5e7f\u544a\u8d2d\u4e70\u65b9\u5f0f\uff0c\u5e7f\u544a\u5f62\u5f0f\u8d8a\u6765\u8d8a\u667a\u80fd\u5316\uff0c\u66f4\u591a\u9ec4\u91d1\u5730\u6bb5\u5e7f\u544a\u4f4d\u53ef\u4f9b\u5ba2\u6237\u9009\u62e9\u3002<\/p>\n<p>\u4f5c\u4e3a\u4e16\u754c\u9886\u5148\u7684\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\uff08DOOH\uff09\u5e7f\u544a\u5168\u6808\u4f9b\u5e94\u5546\uff0c\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\u53ef\u4ee5\u5c06\u4e2d\u56fdDOOH\u5e7f\u544a\u53d1\u884c\u5546\u4e0e\u5168\u7403\u54c1\u724c\u65e5\u76ca\u589e\u957f\u7684\u9700\u6c42\u8054\u7cfb\u8d77\u6765\uff0c\u5e76\u589e\u52a0\u4e2d\u56fd\u54c1\u724c\u8d2d\u4e70\u5883\u5916\u5e7f\u544a\u7684\u6e20\u9053\u3002\u901a\u8fc7\u4e0e\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\u5408\u4f5c\uff0c\u5e7f\u544a\u53d1\u884c\u5546\u80fd\u591f\u901a\u8fc7\u7a0b\u5e8f\u63a8\u52a8DOOH\u5e93\u5b58\u8d27\u5e01\u5316\uff0c\u800c\u5a92\u4f53\u6240\u6709\u8005\u80fd\u591f\u5229\u7528\u6700\u4f73\u6307\u5b9a\u6e20\u9053DOOH\u6280\u672f\uff0c\u901a\u8fc7\u540c\u4e00\u5e73\u53f0\u4e0a\u7684\u591a\u4e2a\u4f9b\u5e94\u5546\u589e\u52a0\u66dd\u5149\u7387\uff0c\u6269\u5927\u53d7\u4f17\u8303\u56f4\u3002<\/p>\n<p>\u5728\u8fc7\u53bb\u7684\u56db\u4e2a\u6708\u4e2d\uff0c\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\u7d27\u9523\u5bc6\u9f13\u5730\u5c06\u5176\u6280\u672f\u5806\u6808\u8fc1\u79fb\u5230\u4e2d\u56fd\u4e9a\u9a6c\u900a\u7f51\u7edc\u670d\u52a1\u5e73\u53f0\uff08Amazon Web Services China\uff09\u548c\u767e\u5ea6\u5e73\u53f0\uff0c\u5e0c\u671b\u4e3a\u5176\u5e73\u53f0\u4e0a\u7684\u5ba2\u6237\u63d0\u4f9b\u5168\u5957\u670d\u52a1\uff0c\u4ee5\u5b8c\u6210\u7b2c\u4e8c\u5b63\u5ea6\u7684\u5e7f\u544a\u6295\u653e\u3002\u6b64\u5916\uff0c\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\u8fd8\u5c06\u4e3a\u4e2d\u56fd\u5e7f\u544a\u53d1\u884c\u5546\u5e26\u6765\u6765\u81ea\u4e00\u5bb6\u5168\u7403500\u5f3a\u79d1\u6280\u516c\u53f8\u7684\u667a\u80fd\u5e7f\u544a\u8ba2\u5355\uff0c\u9884\u8ba1\u4e8e2021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u53d1\u5e03\u3002<\/p>\n<p>\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\u7684\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Andreas Soupliotis\u8868\u793a\uff1a\u201c\u5728\u4e2d\u56fd\uff0c\u7a0b\u5e8f\u5316\u6280\u672f\u5728\u6237\u5916\u6570\u5b57\u5e7f\u544a\uff08DOOH\uff09\u4e2d\u7684\u5e94\u7528\u5b58\u5728\u5e7f\u9614\u7684\u524d\u666f\u3002\u6211\u4eec\u5f88\u8363\u5e78\u80fd\u591f\u5f15\u9886\u4e2d\u56fd\u5e02\u573a\u7684\u8f6c\u578b\uff0c\u5e2e\u52a9\u672c\u5730\u53d1\u884c\u5546\u589e\u52a0\u6765\u81ea\u897f\u65b9\u54c1\u724c\u7684\u8ba2\u5355\uff0c\u5b9e\u73b0DOOH\u5e93\u5b58\u8d27\u5e01\u5316\u3002\u201d<\/p>\n<p>\u201c\u4e2d\u56fd\u5e02\u573a\u662f\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\u7684\u6218\u7565\u91cd\u70b9\uff0cTroy\u5c06\u6210\u4e3a\u6211\u4eec\u628a\u63e1\u91cd\u8981\u5546\u4e1a\u673a\u9047\u7684\u5173\u952e\u3002\u4ed6\u5728\u7a0b\u5e8f\u5316\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u548c\u4e2d\u56fd\u5e02\u573a\u5f53\u4e2d\u7684\u4e30\u5bcc\u7ecf\u9a8c\uff0c\u4ee5\u53ca\u5728\u5317\u4e9a\u7684\u5173\u7cfb\u7f51\u8def\uff0c\u5bf9\u4e8e\u5e2e\u52a9\u6211\u4eec\u5b9e\u73b0\u5b8f\u4f1f\u7684\u589e\u957f\u8ba1\u5212\u81f3\u5173\u91cd\u8981\u3002\u201dSoupliotis\u5148\u751f\u6307\u51fa\u3002<\/p>\n<p>Troy\u6768\u5728\u8c08\u5230\u4ed6\u7684\u4efb\u547d\u65f6\u8bf4\uff1a\u201c\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\u5728\u4e2d\u56fd\u548c\u5317\u4e9a\u7684\u673a\u9047\u4ee4\u4eba\u5174\u594b\u3002\u6211\u5e0c\u671b\u501f\u52a9\u6211\u7684\u7ecf\u9a8c\u8ba9\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\u6210\u4e3a\u672c\u5730\u53d1\u884c\u5546\u548c\u5e7f\u544a\u5ba2\u6237\u5728\u7a0b\u5e8f\u5316DOOH\u65b9\u9762\u7684\u9996\u9009\u3002\u201d<\/p>\n<p>Troy\u5c06\u5e26\u676520\u5e74\u6765\u534f\u52a9\u4e9a\u6d32\u7a0b\u5e8f\u5316\u5e7f\u544a\u3001\u5206\u6790\u548c\u6570\u636e\u516c\u53f8\u52a0\u901f\u4e1a\u52a1\u589e\u957f\u7684\u7ecf\u9a8c\u3002\u5728\u52a0\u5165The Trade Desk\u4e4b\u524d\uff0c\u4ed6\u5df2\u5728\u8de8\u56fd\u8425\u9500\u516c\u53f8\uff08\u5305\u62ecNielsen\u548cAnalytics Partners\uff09\u62c5\u4efb\u9ad8\u7ea7\u7ba1\u7406\u804c\u52a1\u3002<\/p>\n<p>\u9664\u4e86Troy\u7684\u4efb\u547d\uff0c\u516c\u53f8\u8ba1\u5212\u7b2c\u4e00\u5b63\u5ea6\u7ee7\u7eed\u5728\u4e2d\u56fd\u62db\u8d24\u7eb3\u58eb\uff0c\u5e0c\u671b\u901a\u8fc7\u9876\u5c16\u4eba\u624d\u7684\u52a0\u5165\u63a8\u52a8\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\u7a0b\u5e8f\u5316DOOH\u6280\u672f\u7684\u5168\u7403\u589e\u957f\u3002<\/p>\n<p>\u76f8\u5173\u94fe\u63a5 :<\/p>\n<p>http:\/\/hivestack.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5168\u7403\u5e7f\u544a\u79d1\u6280\u9886\u519b\u4f01\u4e1a\u6b63\u5f0f\u5165\u9a7b\u5168\u7403\u6700\u5927\u6237\u5916\u5e7f\u544a\u5e02\u573a\uff0c\u5e76\u4efb\u547dThe Trade Desk\u524d\u9ad8\u7ea7\u526f\u603b\u88c1\u8d1f\u8d23\u4e9a\u6d32\u5317\u90e8\u5e02\u573a\u3002 \u4e2d\u56fd\u4e0a\u6d77\u548c\u52a0\u62ff\u5927\u8499\u7279\u5229\u5c142021\u5e741\u670814\u65e5 \/\u7f8e\u901a\u793e\/ &#8212;&nbsp;\u5168\u7403\u9886\u5148\u7684\u7a0b\u5e8f\u5316\u6237\u5916\u6570\u5b57\u5e7f\u544a\uff08DOOH\uff09\u79d1\u6280\u516c\u53f8\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\uff0c\u4eca\u65e5\u5ba3\u5e03\u6269\u5c55\u8fd0\u8425\u4e1a\u52a1\u81f3\u4e2d\u56fd\u5e02\u573a\uff0c\u5e76\u4efb\u547dTroy\u6768\u4e3a\u5317\u4e9a\u5730\u533a\u5e38\u52a1\u8463\u4e8b\u3002 Troy Yang Troy\u6768\u66fe\u4efbThe Trade Desk\u5317\u4e9a\u5730\u533a\u9ad8\u7ea7\u526f\u603b\u88c1\uff0c\u672a\u6765\u5c06\u5e38\u9a7b\u9999\u6e2f\uff0c\u5e76\u5c06\u8058\u8bf7\u4e00\u4f4d\u5927\u4e2d\u534e\u533a\u603b\u7ecf\u7406\uff0c\u8d1f\u8d23\u4f4d\u4e8e\u4e2d\u56fd\u6700\u5927\u7684\u5e7f\u544a\u79d1\u6280\u4e2d\u5fc3 &#8212; \u4e0a\u6d77\u7684\u529e\u516c\u5ba4\u3002 Troy\u76f4\u63a5\u542c\u547d\u4e8e\u8d85\u4e16\u8fbe\uff08Hivestack\uff09\u9996\u5e2d\u8425\u6536\u5b98Nigel 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