{"id":13448,"date":"2020-12-09T16:10:00","date_gmt":"2020-12-09T09:10:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2020120916100013448"},"modified":"2020-12-10T09:16:42","modified_gmt":"2020-12-10T01:16:42","slug":"%e7%a7%92%e9%92%88%e8%90%a5%e9%94%80%e7%a7%91%e5%ad%a6%e9%99%a2%e5%8f%91%e5%b8%83%e3%80%8a2021%e4%b8%ad%e5%9b%bd%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e8%b6%8b%e5%8a%bf%e6%8a%a5%e5%91%8a%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2020120916100013448","title":{"rendered":"\u79d2\u9488\u8425\u9500\u79d1\u5b66\u9662\u53d1\u5e03\u300a2021\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u8d8b\u52bf\u62a5\u544a\u300b"},"content":{"rendered":"<p><p><span class=\"xn-subheadline\">2021\u5e74\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u9884\u7b97\u5e73\u5747\u589e\u957f20%<\/span><\/p>\n<p>\u5317\u4eac2020\u5e7412\u67089\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u8fd1\u65e5\uff0c\u4e16\u754c\u7ecf\u5408\u7ec4\u7ec7\u53d1\u5e03\u7684\u300a\u5168\u7403\u7ecf\u6d4e\u5c55\u671b\u62a5\u544a\u300b\u6570\u636e\u9884\u6d4b\uff0c2020\u5e74\uff0c\u53d7\u75ab\u60c5\u5f71\u54cd\uff0c\u4e2d\u56fd\u7ecf\u6d4e\u589e\u957f\u9884\u8ba1\u4e3a1.8%\uff0c\u6709\u671b\u6210\u4e3a\u5168\u7403\u552f\u4e00\u5b9e\u73b0\u589e\u957f\u7684\u4e3b\u8981\u7ecf\u6d4e\u4f53\uff0c2021\u5e74\u7ecf\u6d4e\u589e\u957f\u9884\u8ba1\u8fbe8%\u3002<\/p>\n<p>\u65b0\u5e38\u6001\u4e0b\uff0c\u9762\u5bf9\u9ad8\u5ea6\u7684\u4e0d\u786e\u5b9a\u6027\u548c\u9ad8\u9884\u671f\u7684\u7ecf\u6d4e\u589e\u901f\uff0c\u4e3a\u5e2e\u52a9\u5e7f\u544a\u4e3b\u548c\u8425\u9500\u4ea7\u4e1a\u94fe\u5404\u65b9\u57282021\u5e74\u79d1\u5b66\u5236\u5b9a\u8425\u9500\u8ba1\u5212\uff0c\u5408\u7406\u5206\u914d\u8425\u9500\u8d44\u6e90\uff0c\u628a\u63e1\u53ef\u80fd\u5230\u6765\u7684\u589e\u957f\u673a\u9047\uff0c12\u67088\u65e5\uff0c\u79d2\u9488\u8425\u9500\u79d1\u5b66\u9662\u8054\u5408\u5168\u7403\u6570\u5b57\u8425\u9500\u5cf0\u4f1a\uff08GDMS\uff09\u53ca\u5a92\u4ecb360\u5171\u540c\u53d1\u5e03\u300a2021\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u8d8b\u52bf\u62a5\u544a\u300b\u3002<\/p>\n<p>\u57fa\u4e8e\u5bf9\u98df\u54c1\u996e\u6599\u3001\u7f8e\u5986\u4e2a\u62a4\u3001\u533b\u836f\u4fdd\u5065\u3001\u5bb6\u7528\u7535\u5668\u3001\u6559\u80b2\u57f9\u8bad\u3001\u6c7d\u8f66\u30013C\u3001\u5a74\u5e7c\u513f\u98df\/\u7528\u54c1\u7b4920\u591a\u4e2a\u884c\u4e1a\u7684287\u4f4d\u5e7f\u544a\u4e3b\u8fdb\u884c\u8c03\u7814\uff0c\u7ed3\u5408\u5bf9\u4ee3\u8868\u6027\u5e7f\u544a\u4e3b\u8fdb\u884c1v1\u6df1\u8bbf\u53ca\u6848\u5934\u7814\u7a76\uff0c\u62a5\u544a\u5bf92021\u5e74\u4e2d\u56fd\u8425\u9500\u884c\u4e1a\u589e\u901f\u3001\u76ee\u6807\u4e0e\u6311\u6218\uff0c\u4e0d\u540c\u5a92\u4ecb\u7684\u6295\u8d44\u8d8b\u52bf\u3001\u91cd\u70b9\u6295\u653e\u7684\u8d44\u6e90\u7c7b\u578b\u53ca\u5e7f\u544a\u5f62\u5f0f\u3001\u53d7\u5173\u6ce8\u7684\u8425\u9500\u6280\u672f\u3001\u6982\u5ff5\u3001\u5f62\u5f0f\uff0c\u5f53\u4e0b\u4e3b\u8981\u8425\u9500\u70ed\u70b9\u8fdb\u884c\u4e86\u9884\u6d4b\u3001\u6d1e\u5bdf\u548c\u5206\u6790\uff0c\u65e8\u5728\u4e3e\u884c\u4e1a\u4e4b\u529b\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u548c\u8425\u9500\u884c\u4e1a\u5404\u65b9\u79d1\u5b66\u3001\u51c6\u786e\u5730\u8bc4\u4f30\u8425\u9500\u8d70\u52bf\uff0c\u4e89\u53d6\u6765\u5e74\u53d6\u5f97\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u3002<\/p>\n<p>\u79d2\u9488\u8425\u9500\u79d1\u5b66\u9662\u9662\u957f\u8c2d\u5317\u5e73\u8868\u793a\uff0c\u5f53\u4eca\u4e2d\u56fd\u8425\u9500\uff0c\u65e2\u6709\u7740\u84ec\u52c3\u53d1\u5c55\u7684\u524d\u666f\u8d8b\u52bf\uff0c\u4e5f\u9762\u4e34\u7740\u590d\u6742\u73af\u5883\u7684\u6311\u6218\uff0c\u6211\u4eec\u5e0c\u671b\u901a\u8fc7\u8fd9\u4efd\u59cb\u4e8e2017\u5e74\u7684\u7cfb\u5217\u62a5\u544a\uff0c\u80fd\u901a\u8fc7\u5ba2\u89c2\u7684\u8c03\u7814\u53ca\u5206\u6790\uff0c\u6c47\u96c6\u4e2d\u56fd\u5e02\u573a\u8425\u9500\u4ece\u4e1a\u8005\u89c2\u70b9\uff0c\u6d1e\u5bdf\u4e2d\u56fd\u8425\u9500\u53d1\u5c55\u8d8b\u52bf\uff0c\u53d1\u73b0\u8425\u9500\u4e2d\u4e9f\u9700\u89e3\u51b3\u7684\u91cd\u8981\u95ee\u9898\u3002<\/p>\n<p><span id=\"spanHghlt560f\"><b>\u8425\u9500\u6295\u8d44\u4fe1\u5fc3\u6574\u4f53\u6b63\u5411\uff0c<\/b><b>\u4f01\u4e1a\u8425\u9500\u5e73\u5747\u589e\u957f\u7387\u4e3a<\/b><b>17%<\/b><\/span><\/p>\n<p>\u62a5\u544a\u663e\u793a\uff0c47%\u7684\u5e7f\u544a\u4e3b\u9884\u6d4b2021\u5e74\u4e2d\u56fd\u6574\u4f53\u8425\u9500\u6295\u5165\u5c06\u589e\u52a0\uff0c12%\u8ba4\u4e3a\u5c06\u5927\u5e45\u589e\u52a0\uff0c35%\u8ba4\u4e3a\u5c06\u5c0f\u5e45\u589e\u52a0\uff0c\u4e2d\u56fd\u8425\u9500\u6295\u8d44\u4fe1\u5fc3\u6574\u4f53\u6b63\u5411\u3002\u65b0\u9510\u5e7f\u544a\u4e3b\u4e2d\uff0c\u8ba4\u4e3a\u4e2d\u56fd\u8425\u9500\u6295\u5165\u589e\u52a0\u7684\u5360\u6bd4\u8fbe54%\uff0c\u8fdc\u8d85\u6210\u719f\u5e7f\u544a\u4e3b\u768443%\uff0c\u6b63\u5411\u4fe1\u5fc3\u66f4\u4e3a\u5f3a\u52b2\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2439\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1360722\/image1.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image1-222.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>\u4e0e\u4e16\u754c\u7ecf\u5408\u7ec4\u7ec7\u770b\u597d\u4e2d\u56fd\u7ecf\u6d4e\u589e\u957f\u6f5c\u529b\u4e00\u81f4\uff0c2021\u5e74\uff0c\u4f01\u4e1a\u6574\u4f53\u8425\u9500\u9884\u671f\u8d39\u7528\uff08\u542b\u4f20\u7edf\u53ca\u6570\u5b57\uff09\u5e73\u5747\u589e\u957f\u7387\u5c06\u8fbe17%\uff0c\u76f8\u6bd42020\u5e748%\u7684\u5b9e\u9645\u8d39\u7528\u589e\u957f\uff0c\u589e\u5e45\u660e\u663e\uff0c\u75ab\u60c5\u8fc7\u540e\uff0c\u4e2d\u56fd\u4f01\u4e1a\u8425\u9500\u6295\u8d44\u770b\u6da8\u3002<\/p>\n<p>\u9ad8\u4f4e\u9884\u7b97\u5e7f\u544a\u4e3b\u53ca\u6210\u719f\u3001\u65b0\u9510\u5e7f\u544a\u4e3b2021\u5e74\u9884\u671f\u8d39\u7528\u589e\u957f\u5b58\u5728\u660e\u663e\u5dee\u5f02\uff0c\u6574\u4f53\u5448\u73b0\u8d8a\u6709\u94b1\u3001\u8d8a\u589e\u957f\uff0c\u8d8a\u65b0\u9510\uff0c\u8d8a\u589e\u957f\u7684\u6001\u52bf\u300280%\u7684\u9ad8\u9884\u7b97\u5e7f\u544a\u4e3b\uff08\u5e74\u5ea6\u5343\u4e07\u53ca\u4ee5\u4e0a\uff09\u8868\u793a\u5c06\u589e\u52a0\u8425\u9500\u6295\u5165\uff0c\u8f83\u4f4e\u9884\u7b97\u5e7f\u544a\u4e3b\uff08\u5e74\u5ea6\u5343\u4e07\u4ee5\u4e0b\uff09\u9ad8\u51fa10\u4e2a\u767e\u5206\u70b9\uff1b80%\u7684\u65b0\u9510\u5e7f\u544a\u4e3b\u8868\u793a\u5c06\u589e\u52a0\u8425\u9500\u6295\u5165\uff0c\u8f83\u6210\u719f\u5e7f\u544a\u4e3b\u9ad8\u51fa8\u4e2a\u767e\u5206\u70b9\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2715\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1360721\/image2.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image2-194.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><span id=\"spanHghlt3f6c\"><b>\u54c1\u6548\u76ee\u6807\u6b63\u7ecf\u5386\u91cd\u6784\uff0c<\/b><b>\u8425\u9500\u6548\u679c<\/b><b>ROI<\/b><b>\u63d0\u5347\u662f\u5e7f\u544a\u4e3b\u6700\u5927\u7684\u5a92\u4ecb\u9009\u62e9\u6311\u6218<\/b><\/span><\/p>\n<p>\u5bf9\u4e8e\u201c\u6295\u653e\u5e7f\u544a\u5e0c\u671b\u8fbe\u5230\u7684\u76ee\u7684\u201d\uff0c\u5206\u522b\u670979%\u548c78%\u7684\u5e7f\u544a\u4e3b\u9009\u62e9\u4e86\u54c1\u724c\u76ee\u6807\uff08\u5f3a\u5316\u54c1\u724c\u5f62\u8c61\u53ca\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\uff09\u53ca\u6548\u679c\u76ee\u6807\uff08\u63d0\u5347\u9500\u91cf\uff09\uff0c\u76f8\u8fd1\u7684\u5360\u6bd4\u8868\u660e\u5e7f\u544a\u4e3b\u6b63\u5728\u91cd\u6784\u54c1\u6548\u76ee\u6807\u3002<\/p>\n<p>\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u9ad8\u9884\u7b97\u5e7f\u544a\u4e3b\u66f4\u52a0\u6ce8\u91cd\u54c1\u724c\u76ee\u6807\uff0c\u7279\u522b\u662f\u54c1\u724c\u5f62\u8c61\u7684\u5efa\u8bbe\uff0c\u4f01\u4e1a\u9ad8\u5c42\u7ba1\u7406\u8005\u8f83\u4e2d\u5c42\u66f4\u91cd\u89c6\u54c1\u724c\uff0c\u5f53\u88ab\u95ee\u53ca\u201c\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u54c1\u724c\u662f\u5426\u4ecd\u7136\u91cd\u8981\u201d\uff0c8\u6210\u9ad8\u5c42\u7ba1\u7406\u8005\u8868\u793a\u975e\u5e38\u540c\u610f\uff0c\u4e2d\u5c42\u5360\u6bd4\u4e3a7\u6210\u3002\u54c1\u6548\u76ee\u6807\u4e4b\u5916\uff0c4\u6210\u7684\u5e7f\u544a\u4e3b\u8868\u793a\u5176\u6295\u653e\u5e7f\u544a\u7684\u76ee\u7684\u8fd8\u5728\u4e8e\u6d88\u8d39\u8005\u5173\u7cfb\u7ef4\u62a4\u3002<\/p>\n<p>\u5728\u8425\u9500\u5a92\u4ecb\u9009\u62e9\u6311\u6218\u65b9\u9762\uff0c\u8d857\u6210\u7684\u5e7f\u544a\u4e3b\u8ba4\u4e3a\u6700\u5927\u7684\u6311\u6218\u6765\u81ea\u8425\u9500\u4f20\u64ad\u7684ROI\u96be\u63d0\u5347\uff0c\u6548\u679c\u6d4b\u91cf\u53ca\u9a8c\u8bc1\u6b21\u4e4b\u3002\u6210\u719f\u5e7f\u544a\u4e3b\u7684\u4e3b\u8981\u6311\u6218\uff0c\u9664\u6548\u679c\u6d4b\u91cf\u4e4b\u5916\uff0c\u8fd8\u6709\u6d88\u8d39\u8005\u6d1e\u5bdf\u53ca\u8d44\u6e90\u6574\u5408\uff0c\u65b0\u9510\u5e7f\u544a\u4e3b\u7684\u6311\u6218\u4e2d\uff0c\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u7f3a\u4e4f\u66f4\u4e3a\u7a81\u51fa\u3002<\/p>\n<p><span id=\"spanHghlt9357\"><b>\u79fb\u52a8\u4e92\u8054\u7f51\u6295\u8d44\u610f\u613f\u6700\u9ad8\uff0c<\/b><b>67%<\/b><b>\u5e7f\u544a\u4e3b\u8868\u793a\u5c06\u589e\u52a0\u6295\u5165<\/b><b>NEW TV<\/b><b>\u3001<\/b><b>PC<\/b><b>\u4e92\u8054\u7f51<\/b><b>\u3001\u6237\u5916\u589e\u957f\u6f5c\u529b\u66f4\u4e3a\u663e\u8457<\/b><\/span><\/p>\n<p>\u5206\u5a92\u4ecb\u8d44\u6e90\u7c7b\u578b\u6765\u770b\uff0c\u79fb\u52a8\u7aef\u4ecd\u662f\u5e7f\u544a\u4e3b\u8425\u9500\u6295\u8d44\u7684\u4e3b\u8981\u9009\u62e9\uff0c67%\u7684\u5e7f\u544a\u4e3b\u8868\u793a\u5c06\u589e\u52a0\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u6295\u653e\uff1bNEW TV\u548cPC\u4e92\u8054\u7f51\u589e\u52a0\u6295\u5165\u7684\u6bd4\u4f8b\u4e00\u81f4\uff0c\u5747\u4e3a25%\uff0c\u6237\u5916\u968f\u5176\u540e\uff0c\u4e3a16%\u3002<\/p>\n<p>\u76f8\u6bd42020\u5e74\uff0c\u589e\u52a0NEW TV\u3001PC\u4e92\u8054\u7f51\u6295\u653e\u7684\u5e7f\u544a\u4e3b\u6bd4\u4f8b\u5747\u4e0a\u6da88\u4e2a\u767e\u5206\u70b9\uff0c\u6237\u5916\u4e0a\u6da85\u4e2a\u767e\u5206\u70b9\uff0c\u4e09\u5927\u5a92\u4ecb\u8f83\u5176\u4ed6\u8d44\u6e90\u7c7b\u578b\u589e\u957f\u6f5c\u529b\u66f4\u4e3a\u663e\u8457\u3002<\/p>\n<p><span id=\"spanHghlta320\"><b>\u6570\u5b57\u8425\u9500\u9884\u671f\u589e\u957f\u7387\u4e3a<\/b><b>20%<\/b><b>\uff0c<\/b><b>\u77ed\u89c6\u9891\u3001<\/b><b>KOL<\/b><b>\u3001\u4fe1\u606f\u6d41\u5e7f\u544a\u662f\u6700\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u5f62\u5f0f<\/b><\/span><\/p>\n<p>\u62a5\u544a\u663e\u793a\uff0c\u4e0e\u4f01\u4e1a\u6574\u4f53\u8425\u9500\u6062\u590d\u9ad8\u589e\u957f\u4e00\u81f4\uff0c2021\u5e74\uff0c\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u9884\u671f\u589e\u957f\u7387\u4e3a20%\uff0c\u8f832020\u5e7416%\u7684\u5b9e\u9645\u589e\u957f\u7387\u4e0a\u6da8\u660e\u663e\uff0c\u8fbe\u52302019\u5e74\u9884\u671f\u6c34\u5e73\uff0c\u4e0d\u786e\u5b9a\u6027\u8f83\u9ad8\u7684\u75ab\u60c5\u5e76\u6ca1\u6709\u5f71\u54cd\u4f01\u4e1a\u6570\u5b57\u8425\u9500\u7684\u4fe1\u5fc3\u3002<\/p>\n<p>\u5176\u4e2d\uff0c28%\u7684\u5e7f\u544a\u4e3b\u6570\u5b57\u8425\u9500\u9884\u7b97\u589e\u5e45\u8d8530%\u53ca\u4ee5\u4e0a\uff0c\u8f832020\u5e74\u5b9e\u9645\u4e0a\u53475\u4e2a\u767e\u5206\u70b9\uff0c50%\u7684\u5e7f\u544a\u4e3b\u6570\u5b57\u8425\u9500\u9884\u7b97\u589e\u5e45\u572830%\u4ee5\u5185\uff0c\u51cf\u5c11\u6295\u5165\u7684\u5e7f\u544a\u4e3b\u4ec5\u4e3a5%\u3002<\/p>\n<p>\u6570\u5b57\u7f51\u7edc\u7aef\uff0c\u5206\u8d44\u6e90\u7c7b\u578b\u7684\u6295\u653e\u4e2d\uff0c\u77ed\u89c6\u9891\u5a92\u4f53\u548c\u793e\u4ea4\u5a92\u4f53\u4f4d\u5217\u7b2c\u4e00\u9635\u8425\uff0c\u52a0\u5927\u77ed\u89c6\u9891\u548c\u793e\u4ea4\u5a92\u4f53\u6295\u653e\u7684\u5e7f\u544a\u4e3b\u6bd4\u4f8b\u9ad8\u8fbe78%\u548c75%\uff0c\u7535\u5546\u5e73\u53f0\u548c\u76f4\u64ad\u968f\u5176\u540e\uff0c\u5360\u6bd4\u8d855\u6210\uff1b\u5206\u5e7f\u544a\u5f62\u5f0f\u7684\u6295\u653e\u4e2d\uff0c\u5177\u5907\u8f6c\u5316\u548c\u5e26\u8d27\u80fd\u529b\u7684\u77ed\u89c6\u9891\u5e7f\u544a\u3001KOL\u5e7f\u544a\u3001\u4fe1\u606f\u6d41\u3001\u6548\u679c\u5e7f\u544a\u4f18\u52bf\u66f4\u4e3a\u663e\u8457\uff0c\u524d\u4e24\u8005\u52a0\u5927\u6295\u5165\u7684\u5e7f\u544a\u4e3b\u6bd4\u4f8b\u8d856\u6210\uff0c\u540e\u4e24\u8005\u8d855\u6210\u3002<\/p>\n<p><span id=\"spanHghlt8739\"><b>\u793e\u4f1a\u5316\u8425\u9500\u9884\u671f\u589e\u957f\u7387\u4e3a<\/b><b>19%<\/b><b>\uff0c<\/b><b>\u5185\u5bb9\u8425\u9500\u6295\u8d44\u91cd\u70b9\u504f\u5411\u7f51\u7edc<\/b><\/span><b>&nbsp;<\/b><\/p>\n<p>2021\u5e74\uff0c\u4e2d\u56fd\u793e\u4f1a\u5316\u8425\u9500\u9884\u671f\u589e\u957f\u7387\u4e3a19%\uff0c\u8f832020\u5e7415%\u7684\u5b9e\u9645\u589e\u957f\u7387\u63d0\u53474\u4e2a\u767e\u5206\u70b9\u3002<\/p>\n<p>\u8fd1&nbsp;8 \u6210\u6210\u719f\u53ca\u65b0\u9510\u5e7f\u544a\u4e3b\u5c06\u589e\u52a0\u793e\u4f1a\u5316\u8425\u9500\u6295\u5165\uff0c\u540e\u8005\u8fd14\u6210\u589e\u5e45\u8d8530%\uff0c\u66f4\u52a0\u6fc0\u8fdb\u3002\u9ad8\u9884\u7b97\u5e7f\u544a\u4e3b\u589e\u52a0\u793e\u4f1a\u5316\u8425\u9500\u6295\u5165\u7684\u6bd4\u4f8b\u9ad8\u4e8e\u4f4e\u9884\u7b97\u5e7f\u544a\u4e3b\uff0c\u4e24\u8005\u589e\u52a0\u6295\u5165\u7684\u6bd4\u4f8b\u5206\u522b\u4e3a82%\u548c71%\u3002<\/p>\n<p>\u77ed\u89c6\u9891\u548cKOL\u540c\u6837\u662f\u5e7f\u544a\u4e3b2021\u5e74\u793e\u4f1a\u5316\u8425\u9500\u91cd\u70b9\uff0c\u540c\u65f6\uff0c\u793e\u7fa4\u8fd0\u8425\/\u79c1\u57df\u6d41\u91cf\u4e5f\u53d7\u5230\u66f4\u591a\u5173\u6ce8\u3002\u5bf9\u6bd42019\u5e74\u81f3\u4eca\u7684\u6570\u636e\u53ef\u4ee5\u53d1\u73b0\uff0c\u77ed\u89c6\u9891\u7684\u5173\u6ce8\u5ea6\u6301\u7eed\u4e0a\u5347\uff0cKOL\u8425\u9500\u7684\u70ed\u5ea6\u6301\u7eed\u8f83\u9ad8\uff0c\u6bd4\u4f8b\u7a33\u5b9a\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder9384\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1360720\/image3.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image3-153.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>\u5185\u5bb9\u8425\u9500\u9886\u57df\uff0c\u7f51\u7edc\u7aef\u66f4\u5177\u6295\u8d44\u4f18\u52bf\uff0c\u7f51\u7efc\u827a\u6700\u53d7\u5e7f\u544a\u4e3b\u5173\u6ce8\uff0c\u7f51\u5267\u548c\u7535\u89c6\u7efc\u827a\u968f\u5176\u540e\u3002<\/p>\n<p><b>\u6570\u636e\u4e2d\u53f0\u3001\u5185\u5bb9\u6807\u7b7e\u5316\u662f\u76ee\u524d\u5e94\u7528\u6700\u5e7f\u6cdb\u7684\u8425\u9500\u6280\u672f<\/b><\/p>\n<p>\u88ab\u95ee\u53ca\u5bf9\u65b0\u8425\u9500\u6280\u672f\u7684\u5e94\u7528\u9884\u671f\uff0c\u5206\u522b\u670956%\u548c47%\u7684\u5e7f\u544a\u4e3b\u8868\u793a\u5df2\u7ecf\u5728\u4f7f\u7528\u6570\u636e\u4e2d\u53f0\u548c\u5185\u5bb9\u6807\u7b7e\u5316\u6280\u672f\uff0c\u5360\u6bd4\u6700\u9ad8\uff0c\u667a\u80fd\u5ba2\u670d\u968f\u5176\u540e\uff0c\u5df2\u5728\u5e94\u7528\u7684\u5e7f\u544a\u4e3b\u8d854\u6210\u3002\u77e5\u8bc6\u56fe\u8c31\u76ee\u524d\u5e94\u7528\u7a0b\u5ea6\u867d\u7136\u4f4d\u5217\u7b2c\u56db\uff0c\u4f46\u5176\u672a\u67652\u5e74\u4f1a\u88ab\u5e94\u7528\u7684\u9884\u671f\u8f83\u9ad8\uff0c\u4e0d\u88ab\u5e94\u7528\u7684\u5360\u6bd4\u6700\u4f4e\uff0c\u53d1\u5c55\u6f5c\u529b\u5927\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u7ebf\u4e0b\u5e7f\u544a\u7a0b\u5e8f\u5316\u6295\u653e\u3001\u5185\u5bb9\u667a\u80fd\u5206\u53d1\u53ca\u63a8\u8350\u3001AI\u5e7f\u544a\u521b\u610f\u672a\u67652\u5e74\u7684\u5e94\u7528\u9884\u671f\u4e5f\u8f83\u9ad8\uff0c\u503c\u5f97\u5173\u6ce8\u3002<\/p>\n<p>\u901a\u8fc7\u5ba2\u89c2\u7684\u8c03\u7814\uff0c\u79d2\u9488\u8425\u9500\u79d1\u5b66\u9662\u5e0c\u671b\u300a2021\u5e74\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u8d8b\u52bf\u62a5\u544a\u300b\u80fd\u5e2e\u52a9\u8425\u9500\u4ece\u4e1a\u8005\u66f4\u5168\u9762\u7684\u7406\u89e3\u4e2d\u56fd\u8425\u9500\u53d1\u5c55\u7684\u73b0\u72b6\u548c\u8d8b\u52bf\u3002\u900f\u8fc7\u62a5\u544a\uff0c\u53ef\u4ee5\u53d1\u73b0\uff0c\u76ee\u524d\u4e2d\u56fd\u7684\u8425\u9500\u73af\u5883\u4ecd\u5904\u5728\u5feb\u901f\u6570\u5b57\u5316\u8fdb\u7a0b\u4e2d\uff0c\u5404\u7c7b\u6570\u5b57\u5a92\u4ecb\u6e20\u9053\u8fed\u4ee3\u4f20\u7edf\u5a92\u4f53\u6210\u4e3a\u4e86\u6295\u8d44\u91cd\u70b9\u3002\u540c\u65f6\u62a5\u544a\u4e5f\u63ed\u793a\u4e86\u8425\u9500\u4ece\u4e1a\u8005\u7684\u5171\u540c\u56f0\u60d1\uff0c\u5373\u8425\u9500ROI\u548c\u8425\u9500\u6548\u679c\u6d4b\u91cf\u95ee\u9898\uff0c\u4eca\u5929\u7684\u8425\u9500\u8fdc\u4e0d\u53ea\u662f\u5355\u7eaf\u7684\u5a92\u4f53\u91c7\u4e70\uff0c\u4e5f\u4e0d\u53ea\u662f\u54c1\u724c\u7684\u5851\u9020\uff0c\u66f4\u4e0d\u53ea\u662f\u9500\u552e\u6548\u679c\u7684\u8f6c\u5316\uff0c\u800c\u662f\u591a\u79cd\u76ee\u6807\u548c\u56e0\u7d20\u7efc\u5408\u4f5c\u7528\u7684\u5e02\u573a\u884c\u4e3a\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\">  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>2021\u5e74\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u9884\u7b97\u5e73\u5747\u589e\u957f20% \u5317\u4eac2020\u5e7412\u67089\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; \u8fd1\u65e5\uff0c\u4e16\u754c\u7ecf\u5408\u7ec4\u7ec7\u53d1\u5e03\u7684\u300a\u5168\u7403\u7ecf\u6d4e\u5c55\u671b\u62a5\u544a\u300b\u6570\u636e\u9884\u6d4b\uff0c2020\u5e74\uff0c\u53d7\u75ab\u60c5\u5f71\u54cd\uff0c\u4e2d\u56fd\u7ecf\u6d4e\u589e\u957f\u9884\u8ba1\u4e3a1.8%\uff0c\u6709\u671b\u6210\u4e3a\u5168\u7403\u552f\u4e00\u5b9e\u73b0\u589e\u957f\u7684\u4e3b\u8981\u7ecf\u6d4e\u4f53\uff0c2021\u5e74\u7ecf\u6d4e\u589e\u957f\u9884\u8ba1\u8fbe8%\u3002 \u65b0\u5e38\u6001\u4e0b\uff0c\u9762\u5bf9\u9ad8\u5ea6\u7684\u4e0d\u786e\u5b9a\u6027\u548c\u9ad8\u9884\u671f\u7684\u7ecf\u6d4e\u589e\u901f\uff0c\u4e3a\u5e2e\u52a9\u5e7f\u544a\u4e3b\u548c\u8425\u9500\u4ea7\u4e1a\u94fe\u5404\u65b9\u57282021\u5e74\u79d1\u5b66\u5236\u5b9a\u8425\u9500\u8ba1\u5212\uff0c\u5408\u7406\u5206\u914d\u8425\u9500\u8d44\u6e90\uff0c\u628a\u63e1\u53ef\u80fd\u5230\u6765\u7684\u589e\u957f\u673a\u9047\uff0c12\u67088\u65e5\uff0c\u79d2\u9488\u8425\u9500\u79d1\u5b66\u9662\u8054\u5408\u5168\u7403\u6570\u5b57\u8425\u9500\u5cf0\u4f1a\uff08GDMS\uff09\u53ca\u5a92\u4ecb360\u5171\u540c\u53d1\u5e03\u300a2021\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u8d8b\u52bf\u62a5\u544a\u300b\u3002 \u57fa\u4e8e\u5bf9\u98df\u54c1\u996e\u6599\u3001\u7f8e\u5986\u4e2a\u62a4\u3001\u533b\u836f\u4fdd\u5065\u3001\u5bb6\u7528\u7535\u5668\u3001\u6559\u80b2\u57f9\u8bad\u3001\u6c7d\u8f66\u30013C\u3001\u5a74\u5e7c\u513f\u98df\/\u7528\u54c1\u7b4920\u591a\u4e2a\u884c\u4e1a\u7684287\u4f4d\u5e7f\u544a\u4e3b\u8fdb\u884c\u8c03\u7814\uff0c\u7ed3\u5408\u5bf9\u4ee3\u8868\u6027\u5e7f\u544a\u4e3b\u8fdb\u884c1v1\u6df1\u8bbf\u53ca\u6848\u5934\u7814\u7a76\uff0c\u62a5\u544a\u5bf92021\u5e74\u4e2d\u56fd\u8425\u9500\u884c\u4e1a\u589e\u901f\u3001\u76ee\u6807\u4e0e\u6311\u6218\uff0c\u4e0d\u540c\u5a92\u4ecb\u7684\u6295\u8d44\u8d8b\u52bf\u3001\u91cd\u70b9\u6295\u653e\u7684\u8d44\u6e90\u7c7b\u578b\u53ca\u5e7f\u544a\u5f62\u5f0f\u3001\u53d7\u5173\u6ce8\u7684\u8425\u9500\u6280\u672f\u3001\u6982\u5ff5\u3001\u5f62\u5f0f\uff0c\u5f53\u4e0b\u4e3b\u8981\u8425\u9500\u70ed\u70b9\u8fdb\u884c\u4e86\u9884\u6d4b\u3001\u6d1e\u5bdf\u548c\u5206\u6790\uff0c\u65e8\u5728\u4e3e\u884c\u4e1a\u4e4b\u529b\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u548c\u8425\u9500\u884c\u4e1a\u5404\u65b9\u79d1\u5b66\u3001\u51c6\u786e\u5730\u8bc4\u4f30\u8425\u9500\u8d70\u52bf\uff0c\u4e89\u53d6\u6765\u5e74\u53d6\u5f97\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u3002 \u79d2\u9488\u8425\u9500\u79d1\u5b66\u9662\u9662\u957f\u8c2d\u5317\u5e73\u8868\u793a\uff0c\u5f53\u4eca\u4e2d\u56fd\u8425\u9500\uff0c\u65e2\u6709\u7740\u84ec\u52c3\u53d1\u5c55\u7684\u524d\u666f\u8d8b\u52bf\uff0c\u4e5f\u9762\u4e34\u7740\u590d\u6742\u73af\u5883\u7684\u6311\u6218\uff0c\u6211\u4eec\u5e0c\u671b\u901a\u8fc7\u8fd9\u4efd\u59cb\u4e8e2017\u5e74\u7684\u7cfb\u5217\u62a5\u544a\uff0c\u80fd\u901a\u8fc7\u5ba2\u89c2\u7684\u8c03\u7814\u53ca\u5206\u6790\uff0c\u6c47\u96c6\u4e2d\u56fd\u5e02\u573a\u8425\u9500\u4ece\u4e1a\u8005\u89c2\u70b9\uff0c\u6d1e\u5bdf\u4e2d\u56fd\u8425\u9500\u53d1\u5c55\u8d8b\u52bf\uff0c\u53d1\u73b0\u8425\u9500\u4e2d\u4e9f\u9700\u89e3\u51b3\u7684\u91cd\u8981\u95ee\u9898\u3002 \u8425\u9500\u6295\u8d44\u4fe1\u5fc3\u6574\u4f53\u6b63\u5411\uff0c\u4f01\u4e1a\u8425\u9500\u5e73\u5747\u589e\u957f\u7387\u4e3a17% \u62a5\u544a\u663e\u793a\uff0c47%\u7684\u5e7f\u544a\u4e3b\u9884\u6d4b2021\u5e74\u4e2d\u56fd\u6574\u4f53\u8425\u9500\u6295\u5165\u5c06\u589e\u52a0\uff0c12%\u8ba4\u4e3a\u5c06\u5927\u5e45\u589e\u52a0\uff0c35%\u8ba4\u4e3a\u5c06\u5c0f\u5e45\u589e\u52a0\uff0c\u4e2d\u56fd\u8425\u9500\u6295\u8d44\u4fe1\u5fc3\u6574\u4f53\u6b63\u5411\u3002\u65b0\u9510\u5e7f\u544a\u4e3b\u4e2d\uff0c\u8ba4\u4e3a\u4e2d\u56fd\u8425\u9500\u6295\u5165\u589e\u52a0\u7684\u5360\u6bd4\u8fbe54%\uff0c\u8fdc\u8d85\u6210\u719f\u5e7f\u544a\u4e3b\u768443%\uff0c\u6b63\u5411\u4fe1\u5fc3\u66f4\u4e3a\u5f3a\u52b2\u3002 \u4e0e\u4e16\u754c\u7ecf\u5408\u7ec4\u7ec7\u770b\u597d\u4e2d\u56fd\u7ecf\u6d4e\u589e\u957f\u6f5c\u529b\u4e00\u81f4\uff0c2021\u5e74\uff0c\u4f01\u4e1a\u6574\u4f53\u8425\u9500\u9884\u671f\u8d39\u7528\uff08\u542b\u4f20\u7edf\u53ca\u6570\u5b57\uff09\u5e73\u5747\u589e\u957f\u7387\u5c06\u8fbe17%\uff0c\u76f8\u6bd42020\u5e748%\u7684\u5b9e\u9645\u8d39\u7528\u589e\u957f\uff0c\u589e\u5e45\u660e\u663e\uff0c\u75ab\u60c5\u8fc7\u540e\uff0c\u4e2d\u56fd\u4f01\u4e1a\u8425\u9500\u6295\u8d44\u770b\u6da8\u3002 \u9ad8\u4f4e\u9884\u7b97\u5e7f\u544a\u4e3b\u53ca\u6210\u719f\u3001\u65b0\u9510\u5e7f\u544a\u4e3b2021\u5e74\u9884\u671f\u8d39\u7528\u589e\u957f\u5b58\u5728\u660e\u663e\u5dee\u5f02\uff0c\u6574\u4f53\u5448\u73b0\u8d8a\u6709\u94b1\u3001\u8d8a\u589e\u957f\uff0c\u8d8a\u65b0\u9510\uff0c\u8d8a\u589e\u957f\u7684\u6001\u52bf\u300280%\u7684\u9ad8\u9884\u7b97\u5e7f\u544a\u4e3b\uff08\u5e74\u5ea6\u5343\u4e07\u53ca\u4ee5\u4e0a\uff09\u8868\u793a\u5c06\u589e\u52a0\u8425\u9500\u6295\u5165\uff0c\u8f83\u4f4e\u9884\u7b97\u5e7f\u544a\u4e3b\uff08\u5e74\u5ea6\u5343\u4e07\u4ee5\u4e0b\uff09\u9ad8\u51fa10\u4e2a\u767e\u5206\u70b9\uff1b80%\u7684\u65b0\u9510\u5e7f\u544a\u4e3b\u8868\u793a\u5c06\u589e\u52a0\u8425\u9500\u6295\u5165\uff0c\u8f83\u6210\u719f\u5e7f\u544a\u4e3b\u9ad8\u51fa8\u4e2a\u767e\u5206\u70b9\u3002 \u54c1\u6548\u76ee\u6807\u6b63\u7ecf\u5386\u91cd\u6784\uff0c\u8425\u9500\u6548\u679cROI\u63d0\u5347\u662f\u5e7f\u544a\u4e3b\u6700\u5927\u7684\u5a92\u4ecb\u9009\u62e9\u6311\u6218 \u5bf9\u4e8e\u201c\u6295\u653e\u5e7f\u544a\u5e0c\u671b\u8fbe\u5230\u7684\u76ee\u7684\u201d\uff0c\u5206\u522b\u670979%\u548c78%\u7684\u5e7f\u544a\u4e3b\u9009\u62e9\u4e86\u54c1\u724c\u76ee\u6807\uff08\u5f3a\u5316\u54c1\u724c\u5f62\u8c61\u53ca\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\uff09\u53ca\u6548\u679c\u76ee\u6807\uff08\u63d0\u5347\u9500\u91cf\uff09\uff0c\u76f8\u8fd1\u7684\u5360\u6bd4\u8868\u660e\u5e7f\u544a\u4e3b\u6b63\u5728\u91cd\u6784\u54c1\u6548\u76ee\u6807\u3002 \u76f8\u6bd4\u4e4b\u4e0b\uff0c\u9ad8\u9884\u7b97\u5e7f\u544a\u4e3b\u66f4\u52a0\u6ce8\u91cd\u54c1\u724c\u76ee\u6807\uff0c\u7279\u522b\u662f\u54c1\u724c\u5f62\u8c61\u7684\u5efa\u8bbe\uff0c\u4f01\u4e1a\u9ad8\u5c42\u7ba1\u7406\u8005\u8f83\u4e2d\u5c42\u66f4\u91cd\u89c6\u54c1\u724c\uff0c\u5f53\u88ab\u95ee\u53ca\u201c\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u54c1\u724c\u662f\u5426\u4ecd\u7136\u91cd\u8981\u201d\uff0c8\u6210\u9ad8\u5c42\u7ba1\u7406\u8005\u8868\u793a\u975e\u5e38\u540c\u610f\uff0c\u4e2d\u5c42\u5360\u6bd4\u4e3a7\u6210\u3002\u54c1\u6548\u76ee\u6807\u4e4b\u5916\uff0c4\u6210\u7684\u5e7f\u544a\u4e3b\u8868\u793a\u5176\u6295\u653e\u5e7f\u544a\u7684\u76ee\u7684\u8fd8\u5728\u4e8e\u6d88\u8d39\u8005\u5173\u7cfb\u7ef4\u62a4\u3002 \u5728\u8425\u9500\u5a92\u4ecb\u9009\u62e9\u6311\u6218\u65b9\u9762\uff0c\u8d857\u6210\u7684\u5e7f\u544a\u4e3b\u8ba4\u4e3a\u6700\u5927\u7684\u6311\u6218\u6765\u81ea\u8425\u9500\u4f20\u64ad\u7684ROI\u96be\u63d0\u5347\uff0c\u6548\u679c\u6d4b\u91cf\u53ca\u9a8c\u8bc1\u6b21\u4e4b\u3002\u6210\u719f\u5e7f\u544a\u4e3b\u7684\u4e3b\u8981\u6311\u6218\uff0c\u9664\u6548\u679c\u6d4b\u91cf\u4e4b\u5916\uff0c\u8fd8\u6709\u6d88\u8d39\u8005\u6d1e\u5bdf\u53ca\u8d44\u6e90\u6574\u5408\uff0c\u65b0\u9510\u5e7f\u544a\u4e3b\u7684\u6311\u6218\u4e2d\uff0c\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u7f3a\u4e4f\u66f4\u4e3a\u7a81\u51fa\u3002 \u79fb\u52a8\u4e92\u8054\u7f51\u6295\u8d44\u610f\u613f\u6700\u9ad8\uff0c67%\u5e7f\u544a\u4e3b\u8868\u793a\u5c06\u589e\u52a0\u6295\u5165NEW TV\u3001PC\u4e92\u8054\u7f51\u3001\u6237\u5916\u589e\u957f\u6f5c\u529b\u66f4\u4e3a\u663e\u8457 \u5206\u5a92\u4ecb\u8d44\u6e90\u7c7b\u578b\u6765\u770b\uff0c\u79fb\u52a8\u7aef\u4ecd\u662f\u5e7f\u544a\u4e3b\u8425\u9500\u6295\u8d44\u7684\u4e3b\u8981\u9009\u62e9\uff0c67%\u7684\u5e7f\u544a\u4e3b\u8868\u793a\u5c06\u589e\u52a0\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u6295\u653e\uff1bNEW TV\u548cPC\u4e92\u8054\u7f51\u589e\u52a0\u6295\u5165\u7684\u6bd4\u4f8b\u4e00\u81f4\uff0c\u5747\u4e3a25%\uff0c\u6237\u5916\u968f\u5176\u540e\uff0c\u4e3a16%\u3002 \u76f8\u6bd42020\u5e74\uff0c\u589e\u52a0NEW TV\u3001PC\u4e92\u8054\u7f51\u6295\u653e\u7684\u5e7f\u544a\u4e3b\u6bd4\u4f8b\u5747\u4e0a\u6da88\u4e2a\u767e\u5206\u70b9\uff0c\u6237\u5916\u4e0a\u6da85\u4e2a\u767e\u5206\u70b9\uff0c\u4e09\u5927\u5a92\u4ecb\u8f83\u5176\u4ed6\u8d44\u6e90\u7c7b\u578b\u589e\u957f\u6f5c\u529b\u66f4\u4e3a\u663e\u8457\u3002 \u6570\u5b57\u8425\u9500\u9884\u671f\u589e\u957f\u7387\u4e3a20%\uff0c\u77ed\u89c6\u9891\u3001KOL\u3001\u4fe1\u606f\u6d41\u5e7f\u544a\u662f\u6700\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u5f62\u5f0f \u62a5\u544a\u663e\u793a\uff0c\u4e0e\u4f01\u4e1a\u6574\u4f53\u8425\u9500\u6062\u590d\u9ad8\u589e\u957f\u4e00\u81f4\uff0c2021\u5e74\uff0c\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u9884\u671f\u589e\u957f\u7387\u4e3a20%\uff0c\u8f832020\u5e7416%\u7684\u5b9e\u9645\u589e\u957f\u7387\u4e0a\u6da8\u660e\u663e\uff0c\u8fbe\u52302019\u5e74\u9884\u671f\u6c34\u5e73\uff0c\u4e0d\u786e\u5b9a\u6027\u8f83\u9ad8\u7684\u75ab\u60c5\u5e76\u6ca1\u6709\u5f71\u54cd\u4f01\u4e1a\u6570\u5b57\u8425\u9500\u7684\u4fe1\u5fc3\u3002 \u5176\u4e2d\uff0c28%\u7684\u5e7f\u544a\u4e3b\u6570\u5b57\u8425\u9500\u9884\u7b97\u589e\u5e45\u8d8530%\u53ca\u4ee5\u4e0a\uff0c\u8f832020\u5e74\u5b9e\u9645\u4e0a\u53475\u4e2a\u767e\u5206\u70b9\uff0c50%\u7684\u5e7f\u544a\u4e3b\u6570\u5b57\u8425\u9500\u9884\u7b97\u589e\u5e45\u572830%\u4ee5\u5185\uff0c\u51cf\u5c11\u6295\u5165\u7684\u5e7f\u544a\u4e3b\u4ec5\u4e3a5%\u3002 \u6570\u5b57\u7f51\u7edc\u7aef\uff0c\u5206\u8d44\u6e90\u7c7b\u578b\u7684\u6295\u653e\u4e2d\uff0c\u77ed\u89c6\u9891\u5a92\u4f53\u548c\u793e\u4ea4\u5a92\u4f53\u4f4d\u5217\u7b2c\u4e00\u9635\u8425\uff0c\u52a0\u5927\u77ed\u89c6\u9891\u548c\u793e\u4ea4\u5a92\u4f53\u6295\u653e\u7684\u5e7f\u544a\u4e3b\u6bd4\u4f8b\u9ad8\u8fbe78%\u548c75%\uff0c\u7535\u5546\u5e73\u53f0\u548c\u76f4\u64ad\u968f\u5176\u540e\uff0c\u5360\u6bd4\u8d855\u6210\uff1b\u5206\u5e7f\u544a\u5f62\u5f0f\u7684\u6295\u653e\u4e2d\uff0c\u5177\u5907\u8f6c\u5316\u548c\u5e26\u8d27\u80fd\u529b\u7684\u77ed\u89c6\u9891\u5e7f\u544a\u3001KOL\u5e7f\u544a\u3001\u4fe1\u606f\u6d41\u3001\u6548\u679c\u5e7f\u544a\u4f18\u52bf\u66f4\u4e3a\u663e\u8457\uff0c\u524d\u4e24\u8005\u52a0\u5927\u6295\u5165\u7684\u5e7f\u544a\u4e3b\u6bd4\u4f8b\u8d856\u6210\uff0c\u540e\u4e24\u8005\u8d855\u6210\u3002 \u793e\u4f1a\u5316\u8425\u9500\u9884\u671f\u589e\u957f\u7387\u4e3a19%\uff0c\u5185\u5bb9\u8425\u9500\u6295\u8d44\u91cd\u70b9\u504f\u5411\u7f51\u7edc&nbsp; 2021\u5e74\uff0c\u4e2d\u56fd\u793e\u4f1a\u5316\u8425\u9500\u9884\u671f\u589e\u957f\u7387\u4e3a19%\uff0c\u8f832020\u5e7415%\u7684\u5b9e\u9645\u589e\u957f\u7387\u63d0\u53474\u4e2a\u767e\u5206\u70b9\u3002 \u8fd1&nbsp;8 \u6210\u6210\u719f\u53ca\u65b0\u9510\u5e7f\u544a\u4e3b\u5c06\u589e\u52a0\u793e\u4f1a\u5316\u8425\u9500\u6295\u5165\uff0c\u540e\u8005\u8fd14\u6210\u589e\u5e45\u8d8530%\uff0c\u66f4\u52a0\u6fc0\u8fdb\u3002\u9ad8\u9884\u7b97\u5e7f\u544a\u4e3b\u589e\u52a0\u793e\u4f1a\u5316\u8425\u9500\u6295\u5165\u7684\u6bd4\u4f8b\u9ad8\u4e8e\u4f4e\u9884\u7b97\u5e7f\u544a\u4e3b\uff0c\u4e24\u8005\u589e\u52a0\u6295\u5165\u7684\u6bd4\u4f8b\u5206\u522b\u4e3a82%\u548c71%\u3002 \u77ed\u89c6\u9891\u548cKOL\u540c\u6837\u662f\u5e7f\u544a\u4e3b2021\u5e74\u793e\u4f1a\u5316\u8425\u9500\u91cd\u70b9\uff0c\u540c\u65f6\uff0c\u793e\u7fa4\u8fd0\u8425\/\u79c1\u57df\u6d41\u91cf\u4e5f\u53d7\u5230\u66f4\u591a\u5173\u6ce8\u3002\u5bf9\u6bd42019\u5e74\u81f3\u4eca\u7684\u6570\u636e\u53ef\u4ee5\u53d1\u73b0\uff0c\u77ed\u89c6\u9891\u7684\u5173\u6ce8\u5ea6\u6301\u7eed\u4e0a\u5347\uff0cKOL\u8425\u9500\u7684\u70ed\u5ea6\u6301\u7eed\u8f83\u9ad8\uff0c\u6bd4\u4f8b\u7a33\u5b9a\u3002 \u5185\u5bb9\u8425\u9500\u9886\u57df\uff0c\u7f51\u7edc\u7aef\u66f4\u5177\u6295\u8d44\u4f18\u52bf\uff0c\u7f51\u7efc\u827a\u6700\u53d7\u5e7f\u544a\u4e3b\u5173\u6ce8\uff0c\u7f51\u5267\u548c\u7535\u89c6\u7efc\u827a\u968f\u5176\u540e\u3002 \u6570\u636e\u4e2d\u53f0\u3001\u5185\u5bb9\u6807\u7b7e\u5316\u662f\u76ee\u524d\u5e94\u7528\u6700\u5e7f\u6cdb\u7684\u8425\u9500\u6280\u672f \u88ab\u95ee\u53ca\u5bf9\u65b0\u8425\u9500\u6280\u672f\u7684\u5e94\u7528\u9884\u671f\uff0c\u5206\u522b\u670956%\u548c47%\u7684\u5e7f\u544a\u4e3b\u8868\u793a\u5df2\u7ecf\u5728\u4f7f\u7528\u6570\u636e\u4e2d\u53f0\u548c\u5185\u5bb9\u6807\u7b7e\u5316\u6280\u672f\uff0c\u5360\u6bd4\u6700\u9ad8\uff0c\u667a\u80fd\u5ba2\u670d\u968f\u5176\u540e\uff0c\u5df2\u5728\u5e94\u7528\u7684\u5e7f\u544a\u4e3b\u8d854\u6210\u3002\u77e5\u8bc6\u56fe\u8c31\u76ee\u524d\u5e94\u7528\u7a0b\u5ea6\u867d\u7136\u4f4d\u5217\u7b2c\u56db\uff0c\u4f46\u5176\u672a\u67652\u5e74\u4f1a\u88ab\u5e94\u7528\u7684\u9884\u671f\u8f83\u9ad8\uff0c\u4e0d\u88ab\u5e94\u7528\u7684\u5360\u6bd4\u6700\u4f4e\uff0c\u53d1\u5c55\u6f5c\u529b\u5927\u3002 \u6b64\u5916\uff0c\u7ebf\u4e0b\u5e7f\u544a\u7a0b\u5e8f\u5316\u6295\u653e\u3001\u5185\u5bb9\u667a\u80fd\u5206\u53d1\u53ca\u63a8\u8350\u3001AI\u5e7f\u544a\u521b\u610f\u672a\u67652\u5e74\u7684\u5e94\u7528\u9884\u671f\u4e5f\u8f83\u9ad8\uff0c\u503c\u5f97\u5173\u6ce8\u3002 \u901a\u8fc7\u5ba2\u89c2\u7684\u8c03\u7814\uff0c\u79d2\u9488\u8425\u9500\u79d1\u5b66\u9662\u5e0c\u671b\u300a2021\u5e74\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u8d8b\u52bf\u62a5\u544a\u300b\u80fd\u5e2e\u52a9\u8425\u9500\u4ece\u4e1a\u8005\u66f4\u5168\u9762\u7684\u7406\u89e3\u4e2d\u56fd\u8425\u9500\u53d1\u5c55\u7684\u73b0\u72b6\u548c\u8d8b\u52bf\u3002\u900f\u8fc7\u62a5\u544a\uff0c\u53ef\u4ee5\u53d1\u73b0\uff0c\u76ee\u524d\u4e2d\u56fd\u7684\u8425\u9500\u73af\u5883\u4ecd\u5904\u5728\u5feb\u901f\u6570\u5b57\u5316\u8fdb\u7a0b\u4e2d\uff0c\u5404\u7c7b\u6570\u5b57\u5a92\u4ecb\u6e20\u9053\u8fed\u4ee3\u4f20\u7edf\u5a92\u4f53\u6210\u4e3a\u4e86\u6295\u8d44\u91cd\u70b9\u3002\u540c\u65f6\u62a5\u544a\u4e5f\u63ed\u793a\u4e86\u8425\u9500\u4ece\u4e1a\u8005\u7684\u5171\u540c\u56f0\u60d1\uff0c\u5373\u8425\u9500ROI\u548c\u8425\u9500\u6548\u679c\u6d4b\u91cf\u95ee\u9898\uff0c\u4eca\u5929\u7684\u8425\u9500\u8fdc\u4e0d\u53ea\u662f\u5355\u7eaf\u7684\u5a92\u4f53\u91c7\u4e70\uff0c\u4e5f\u4e0d\u53ea\u662f\u54c1\u724c\u7684\u5851\u9020\uff0c\u66f4\u4e0d\u53ea\u662f\u9500\u552e\u6548\u679c\u7684\u8f6c\u5316\uff0c\u800c\u662f\u591a\u79cd\u76ee\u6807\u548c\u56e0\u7d20\u7efc\u5408\u4f5c\u7528\u7684\u5e02\u573a\u884c\u4e3a\u3002&hellip; <a class=\"read-more\" href=\"https:\/\/www.xinwengao.com\/cn\/pr\/2020120916100013448\">Read More<\/a><\/p>\n","protected":false},"author":556,"featured_media":13453,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1965],"tags":[],"class_list":["post-13448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/13448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/comments?post=13448"}],"version-history":[{"count":1,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/13448\/revisions"}],"predecessor-version":[{"id":13452,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/13448\/revisions\/13452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media\/13453"}],"wp:attachment":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media?parent=13448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/categories?post=13448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/tags?post=13448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}