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class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1971\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2389412\/image_2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image_2-3339.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>\u4f5c\u4e3a\u56fd\u5185\u8001\u724c<\/b><b>MarTech\u5382\u5546\uff0c\u8d5b\u8bfa\u8d1d\u65af\u89c1\u8bc1\u5e76\u7ecf\u5386\u4e86\u4e2d\u56fd\u8425\u9500\u53d1\u5c55\u768420\u5e74\uff0c\u4e5f\u7531Direct Marketing\u3001Digital Marketing\u518d\u5230MarTech\u6570\u5b57\u5316\u8f6c\u578b\u4e0d\u65ad\u6c42\u53d8\u521b\u65b0\u3001\u7a33\u5065\u53d1\u5c55\uff0c\u4ece\u4f01\u4e1a\u5b9e\u8df5\u5370\u8bc1\u4e86\u4ee5\u4e0a3\u5927\u5173\u952e\u8981\u7d20\u3002<\/b><\/p>\n<p><b>1\u3001\u4ea7\u54c1\u77e9\u9635\u5b8c\u5584\u53ef\u5168\u94fe\u6761\u8d4b\u80fd\u4f01\u4e1a\u6570\u5b57\u5316<\/b><\/p>\n<p>\u8d5b\u8bfa\u8d1d\u65af\u81ea\u4e3b\u7814\u53d1\u7684MIP\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0\uff08Marketing Innovation Platform\uff09\uff0c\u53ef\u7075\u6d3b\u9002\u914d\u4f01\u4e1a\u5ba2\u6237\u591a\u5143\u5316\u7684\u8425\u9500\u9700\u6c42\uff0c\u8986\u76d6\u793e\u4ea4\u4e92\u52a8\u3001\u6570\u636e\u6d1e\u5bdf\u3001\u5ba2\u6237\u751f\u547d\u5468\u671f\u7ba1\u7406\u7b49\u591a\u5e94\u7528\u573a\u666f\u3002<\/p>\n<p><b>2\u3001<\/b><b>\u6807\u51c6\u5316\u4e14\u6709\u6df1\u8015\u5782\u76f4\u8d5b\u9053<\/b><\/p>\n<p>\u901a\u8fc7\u5341\u4e5d\u8f7d\u8425\u9500\u884c\u4e1a\u6df1\u8015\u3001\u8fd1\u5343\u5bb6\u4f01\u4e1a\u670d\u52a1\u3001\u4e0a\u767e\u5bb6\u4e16\u754c500\u5f3a\u4f01\u4e1a\u5408\u4f5c\uff0c\u8d5b\u8bfa\u8d1d\u65af\u5728\u79d1\u6280\u3001\u5236\u9020\u3001\u6c7d\u8f66\u3001\u91d1\u878d\u3001\u6bcd\u5a74\u3001\u978b\u670d\u3001\u5feb\u6d88\u7b49\u884c\u4e1a\u6df1\u8015\u7ec6\u4f5c\uff0c\u7528\u884c\u4e1aknow-how\u53ca\u4e30\u5bcc\u7684\u6210\u529f\u5b9e\u8df5\u7ecf\u9a8c\u4e3a\u884c\u4e1a\u5ba2\u6237\u63d0\u4f9b\u6ee1\u8db3\u591a\u9636\u6bb5\u7684\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p><b>3\u3001<\/b><b>\u63d0\u4f9b\u5ba2\u6237\u6210\u529f\u534f\u52a9<\/b><\/p>\n<p>\u4ec5\u7528\u5de5\u5177\u65e0\u6cd5\u771f\u6b63\u89e3\u51b3\u4f01\u4e1a\u5728\u8425\u9500\u8fc7\u7a0b\u4e2d\u7684\u96be\u9898\uff0c\u8d5b\u8bfa\u8d1d\u65af\u5728\u63d0\u4f9b\u4ea7\u54c1\u6280\u672f\u4fdd\u969c\u7684\u540c\u65f6\uff0c\u7528\u4e13\u4e1a\u7684\u7b56\u7565\u54a8\u8be2\u3001\u4ea7\u54c1\u8fd0\u8425\u3001\u5185\u5bb9\u8fd0\u8425\u7b49\u670d\u52a1\u56e2\u961f\u5e2e\u52a9\u4f01\u4e1a\u5e94\u5bf9\u5dee\u5f02\u5316\u8425\u9500\u96be\u70b9\uff0c\u4e00\u7ad9\u5f0f\u966a\u8dd1\u4f01\u4e1a\u957f\u6548\u589e\u957f\u3002<\/p>\n<p>\u7136\u800c\uff0c\u4ee5\u4e0a\u7684\u8981\u7d20\u53ea\u662fMarTech\u4f01\u4e1a\u505a\u5230&quot;\u6d3b\u5f97\u597d&quot;\u7684\u5916\u5316\u539f\u56e0\u3002\u57282022\u5e74\u9010\u6b65\u663e\u9732\u7684\u5012\u95ed\u6f6e\u4e0b\uff0c\u540c\u884c\u5012\u95ed\uff0c\u5916\u8d44\u6c34\u571f\u4e0d\u670d\u3002\u6fc0\u70c8\u89d2\u6597\u4e4b\u4e0b\uff0c\u4f01\u4e1a\u5b58\u6d3b\u4ec5\u662f\u5b8c\u6210\u4e86\u4e00\u9636\u6bb5\u7684\u7ade\u4e89\uff0c<b>\u968f\u7740\u5e02\u573a\u7684\u6df1\u5ea6\u6d17\u724c\u548c\u6280\u672f\u7684\u8fed\u4ee3\u5347\u7ea7\uff0c\u4f01\u4e1a\u5fc5\u987b\u4e0d\u65ad\u9002\u5e94\u53d8\u5316\uff0c\u65b9\u80fd\u5728\u98ce\u8d77\u4e91\u6d8c\u7684\u6d6a\u6f6e\u4e2d\u6210\u4e3a\u966a\u4f34\u5ba2\u6237\u66f4\u4e45\u7684\u575a\u5b9e\u529b\u91cf\u3002<\/b><\/p>\n<p><b>\u4e3a\u6b64\uff0c\u8d5b\u8bfa\u8d1d\u65af\u4ece\u6280\u672f\u53d8\u9769\u3001\u68af\u961f\u5efa\u8bbe\u3001\u5ba2\u6237\u6210\u529f\u3001\u4e1a\u52a1\u5e03\u5c40\u56db\u5927\u65b9\u5411\u5c55\u73b0\u4e86\u826f\u597d\u7684\u4f01\u4e1a\u6210\u957f\u5065\u5eb7\u5ea6\u3002<\/b><\/p>\n<p>1.&nbsp;&nbsp; \u6280\u672f\u53d8\u9769\u3002\u968f\u7740\u65b0\u8425\u9500\u65b9\u5f0f\u6d8c\u73b0\u3001\u5927\u6570\u636e\u53ca\u4eba\u5de5\u667a\u80fd\u6280\u672f\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u8d5b\u8bfa\u8d1d\u65af\u4f5c\u4e3a\u4e00\u5bb6MarTech\u4f01\u4e1a\u6df1\u8c19&quot;\u5c0f\u6b65\u5feb\u8dd1\uff0c\u5feb\u901f\u8fed\u4ee3&quot;\u7684\u53d1\u5c55\u6e90\u52a8\u529b\u3002<b>2019\u5e74\uff0c\u8d5b\u8bfa\u8d1d\u65af\u6210\u7acb\u4ee5\u6570\u636e\u79d1\u5b66\u548cAI\u6280\u672f\u4e3a\u6838\u5fc3\u80fd\u529b\u7684\u5927\u6570\u636e\u516c\u53f8DataKey\uff0c\u901a\u8fc7\u81ea\u7814\u7684AI\u8425\u9500\u5e73\u53f0\uff0c\u4ee5AI\u7b97\u6cd5\u9a71\u52a8\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u8425\u9500\u667a\u80fd\u5316\u5347\u7ea7<\/b>\uff1bMIP\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0\u4ee5<b>&quot;\u884c\u4e1a\u805a\u7126\uff0c\u670d\u52a1\u5168\u80fd&quot;<\/b>\u4e3a\u539f\u5219\uff0c<b>\u7ec6\u5206\u51fa<\/b><b>ICT\u3001\u4f01\u4e1a\u670d\u52a1\u3001\u5de5\u4e1a\u5236\u9020\u3001\u533b\u7597\u5065\u5eb7\u3001\u91d1\u878d\u670d\u52a1\u3001\u98df\u54c1\u3001\u978b\u670d\u3001\u51fa\u884c\u3001\u9152\u6c34\u7b49\u4e5d\u5927\u5177\u6709\u9ad8\u5ea6\u884c\u4e1a\u7279\u8272\u7684\u884c\u4e1a\u7248\u672c\uff0c<\/b>\u5e76\u4ee5\u6708\u5ea6\u4e3a\u5355\u4f4d\u6301\u7eed\u4f18\u5316\u66f4\u65b0\u4ea7\u54c1\u80fd\u529b\uff0c\u901a\u8fc7\u7ad9\u5185\u548c\u90ae\u4ef6\u5f62\u5f0f\u7b2c\u4e00\u65f6\u95f4\u5171\u4eab\u4fe1\u606f\u81f3\u5408\u4f5c\u5ba2\u6237\u3002<\/p>\n<p>2.&nbsp;&nbsp; \u68af\u961f\u5efa\u8bbe\u3002\u61c2\u884c\u4e1a\u3001\u7cbe\u8fd0\u8425\u7684\u56e2\u961f\u662f\u8d4b\u80fd\u5ba2\u6237\u8425\u9500\u7684\u5173\u952e\uff0c\u4e3a\u8fdb\u4e00\u6b65\u964d\u4f4e\u6210\u957f\u578b\u4f01\u4e1a\u5728\u6570\u5b57\u5316\u8425\u9500\u4e2d\u9762\u4e34\u9ad8\u6602\u670d\u52a1\u8d39\u7528\u7684\u684e\u688f\uff0c<b>\u8d5b\u8bfa\u8d1d\u65af\u5c06\u6570\u636e\u8fd0\u8425\u56e2\u961f\u5b9a\u70b9\u5357\u4eac\uff0c\u4ee5\u56f4\u7ed5\u884c\u4e1a\u5ba2\u6237\u7684\u5f62\u5f0f\u4e8e\u5317\u4eac\u3001\u4e0a\u6d77\u3001\u5e7f\u5dde\u3001\u6df1\u5733\u3001\u957f\u6c99\u3001\u5357\u4eac\u3001\u77f3\u5bb6\u5e84\u4e03\u5927\u57ce\u5e02\u5b9e\u73b0\u8fd0\u8425\u56e2\u961f\u5206\u5e03\u5f0f\u7ba1\u7406\u8f6f\u7740\u9646\uff0c<\/b>\u6781\u5927\u63d0\u5347\u4e86\u7ec4\u7ec7\u7684\u7075\u6d3b\u6027\u53ca\u5206\u884c\u4e1a\u5782\u76f4\u6027\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u8d5b\u8bfa\u8d1d\u65af\u4ece<b>\u884c\u4e1a\u987e\u95ee\u3001\u7b56\u7565\u4e13\u5bb6\u3001\u6570\u636e\u4e13\u5bb6\u3001<\/b><b>IT\u6280\u672f\u4e13\u5bb6\u3001\u54c1\u724c\u521b\u610f\u603b\u76d1\u3001\u79c1\u57df\u8fd0\u8425\u4e13\u5bb6<\/b><b>\u7b49\u591a\u7ef4\u5ea6\u4e1a\u52a1\u89d2\u8272\u771f\u6b63\u6253\u9020\u4e86\u4e00\u652f\u5ba2\u6237\u6210\u529f\u56e2\u961f<\/b>\uff0c\u4ee5&quot;\u9760\u8c31\u3001\u52a1\u5b9e&quot;\u7684\u670d\u52a1\u610f\u8bc6\u6210\u4e3a\u5ba2\u6237\u4f18\u9009\u7684\u7b2c\u4e8c\u5e02\u573a\u90e8\u3002<\/p>\n<p>3.&nbsp;&nbsp; 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