{"id":110293,"date":"2024-04-09T09:00:00","date_gmt":"2024-04-09T02:00:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/20240409090000110293"},"modified":"2024-04-10T00:23:57","modified_gmt":"2024-04-09T16:23:57","slug":"%e8%94%9a%e8%bf%88%e4%b8%ad%e5%9b%bd%e4%b8%8e%e6%82%a0%e6%98%93%e7%a7%91%e6%8a%80%e5%8f%91%e5%b8%83%e3%80%8a%e8%90%a5%e9%94%80%e7%a7%91%e6%8a%80%e4%b8%8e%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e4%ba%a7","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/20240409090000110293","title":{"rendered":"\u851a\u8fc8\u4e2d\u56fd\u4e0e\u60a0\u6613\u79d1\u6280\u53d1\u5e03\u300a\u8425\u9500\u79d1\u6280\u4e0e\u4eba\u5de5\u667a\u80fd\u4ea7\u4e1a\u56fe\u8c31\u300b"},"content":{"rendered":"<p id=\"temp_ReleaseStart\"><span class=\"legendSpanClass\">\u4e0a\u6d77<\/span><span class=\"legendSpanClass\">2024\u5e744\u67089\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; \u5f53\u4e0b\uff0c\u4f01\u4e1a\u8feb\u5207\u9700\u8981\u65b0\u7684\u9a71\u52a8\u529b\u6765\u4fc3\u8fdb\u589e\u957f\uff0c\u8425\u9500\u79d1\u6280MarTech\u6210\u4e3a\u4f01\u4e1a\u5bfb\u6c42\u589e\u957f\u7684\u5171\u8bc6\u3002\u5728\u4eba\u5de5\u667a\u80fdAI\u7b49\u6280\u672f\u7684\u52a0\u6301\u4e0b\uff0cMarTech\u6b63\u4e0d\u65ad\u62d3\u5c55\u5e94\u7528\u573a\u666f\u3002\u800c\u7eb5\u89c2\u56fd\u5185\u5e02\u573a\uff0cAI\u6280\u672f\u5728\u8425\u9500\u79d1\u6280\u9886\u57df\u7684\u5e94\u7528\u4ecd\u9700\u8fdb\u4e00\u6b65\u7684\u5398\u6e05\u4e0e\u754c\u5b9a\u3002<\/p>\n<p class=\"prntal\">\u57fa\u4e8e\u6b64\uff0c\u851a\u8fc8\u4e2d\u56fd\u548c\u60a0\u6613\u79d1\u6280\u8054\u5408\u53d1\u8d77\u4e86\u8425\u9500\u79d1\u6280\u4e0e\u4eba\u5de5\u667a\u80fd\u4ea7\u4e1a\u56fe\u8c31\u7684\u5206\u6790\u4e0e\u6d4b\u7ed8\u9879\u76ee\uff0c\u4e8e\u8fd1\u65e5\u53d1\u5e03\u300a\u8425\u9500\u79d1\u6280\u4e0e\u4eba\u5de5\u667a\u80fd\u4ea7\u4e1a\u56fe\u8c31\u300b\uff08\u4ee5\u4e0b\u7b80\u79f0\u201c\u56fe\u8c31\u201d\uff09\uff0c\u9996\u6b21\u52fe\u52d2\u4e86\u4eba\u5de5\u667a\u80fd\u4e0e\u8425\u9500\u79d1\u6280\u4ea7\u4e1a\u7684\u534f\u540c\u56fe\u8c31\uff0c\u4e3a\u89c2\u5bdf\u884c\u4e1a\u672a\u6765\u53d1\u5c55\u63d0\u4f9b\u4e86\u524d\u77bb\u6027\u7684\u89c6\u89d2\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder8949\">\n<p><p><a href=\"https:\/\/mma.prnasia.com\/media2\/2381248\/1.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/1-2226.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p class=\"prntal\"><b>AI\u548cMarTech\u7684\u76f8\u4e92\u534f\u540c\u4e0e\u4ea4\u878d\uff0c\u6210\u5c31\u884c\u4e1a\u8fdb\u5316\u7684\u4e0b\u4e00\u7ad9<\/b><\/p>\n<p class=\"prntal\">\u4ee5Chat-GPT\u7b49\u4e3a\u4ee3\u8868\u7684\u65b0\u4e00\u4ee3AI\u5de5\u5177\u8ba9\u5168\u7403\u7684\u4e92\u8054\u7f51\u7528\u6237\u611f\u53d7\u5230\u4e86\u98a0\u8986\u6027\u548c\u521b\u9020\u6027\u7684\u529b\u91cf\u3002\u4f5c\u4e3a\u4e00\u9879\u751f\u4ea7\u5de5\u5177\uff0c\u5b83\u5c06\u5bf9\u91d1\u878d\u3001\u5236\u9020\u3001\u533b\u836f\u7b49\u9886\u57df\u4ea7\u751f\u5168\u65b9\u4f4d\u7684\u5f71\u54cd\uff0c\u5e76\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u5f71\u54cd\u6108\u53d1\u6df1\u8fdc\u3002\u4ece\u8425\u9500\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u6b63\u5728\u4e0e\u8425\u9500\u79d1\u6280\uff08MarTech\uff09\u9886\u57df\u76f8\u4e92\u534f\u540c\u4e0e\u6210\u5c31\uff0c\u6bd4\u5982\u7528\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7b97\u6cd5\u4f18\u5316\u5e7f\u544a\u7b56\u7565\uff0c\u7528\u804a\u5929\u673a\u5668\u4eba\u6539\u5584\u5ba2\u670d\u4f53\u9a8c\uff0c\u7528\u8bed\u97f3\u8bc6\u522b\u5f00\u8f9f\u65b0\u7684\u4e92\u52a8\u65b9\u5f0f\u7b49\u7b49\u3002<\/p>\n<p class=\"prntal\">\u53d1\u5c55\u603b\u662f\u4e00\u628a\u53cc\u5203\u5251 \u2013 \u53d8\u9769\u7684\u52a0\u901f\u53d1\u751f\u4e5f\u8ba9\u6df7\u5c40\u7531\u6b64\u4ea7\u751f\u3002AI\u5bf9 MarTech \u7684\u5f71\u54cd\u662f\u663e\u800c\u6613\u89c1\u7684\uff1a\u7531\u4e8e\u5404\u884c\u4e1a\u5b9e\u4f53\u7f3a\u4e4f\u660e\u786e\u7684\u89d2\u8272\u3001\u8fb9\u754c\u548c\u660e\u786e\u7684\u8d23\u4efb\u5212\u5206\uff0c\u4eba\u5de5\u667a\u80fd\u5728 MarTech \u9886\u57df\u7684\u5e94\u7528\u4e0d\u65ad\u53d8\u5316\uff0c\u6a21\u7cca\u7684\u754c\u9650\u548c\u91cd\u590d\u7684\u89e3\u51b3\u65b9\u6848\u7b49\u95ee\u9898\u5f00\u59cb\u51fa\u73b0\uff0c\u8fdb\u800c\u5f15\u8d77\u6df7\u4e71\u548c\u5197\u4f59\u3002\u884c\u4e1a\u4e9f\u9700\u4e00\u4e2a\u6e05\u6670\u660e\u786e\u7684\u56fe\u8c31\u4e3a\u672a\u6765\u53d1\u5c55\u6307\u660e\u65b9\u5411\u3002<\/p>\n<p class=\"prntal\">\u4f5c\u4e3a2023\u5c4aMMA\u4e2d\u56fd\u8425\u9500\u79d1\u6280\u59d4\u5458\u4f1a\u7684\u4e3b\u5e2d\u4e0e\u526f\u4e3b\u5e2d\uff0c\u851a\u8fc8\u4e2d\u56fdCEO Jose Campon\u548c\u60a0\u6613\u79d1\u6280COO \u8521\u82b3\u5148\u884c\u4e1a\u4e00\u6b65\u610f\u8bc6\u5230\u8fd9\u4e2a\u95ee\u9898\uff0c\u5e76\u79ef\u6781\u4e3a\u8fd9\u4e00\u95ee\u9898\u5bfb\u627e\u89e3\u51b3\u65b9\u6848\u3002\u501f\u52a9<span>Wavemaker<\/span>\u851a\u8fc8\u4e2d\u56fd\u548c\u60a0\u6613\u79d1\u6280\u5728\u8425\u9500\u884c\u4e1a\u7684\u6280\u672f\u53ca\u8d44\u6e90\u4f18\u52bf\uff0c\u53cc\u65b9\u53d1\u8d77\u3001\u4e0eVenture Sights\u4e00\u8d77\u5b8c\u6210\u4e86\u300a\u8425\u9500\u79d1\u6280\u4e0e\u4eba\u5de5\u667a\u80fd\u4ea7\u4e1a\u56fe\u8c31\u300b\u9879\u76ee\u62a5\u544a\u7684\u8c03\u67e5\u7814\u7a76\u3001\u5206\u6790\u53ca\u7f16\u64b0\u5de5\u4f5c\u3002<\/p>\n<p class=\"prntal\"><b>\u56db\u5927\u5173\u952e\u5185\u5bb9\uff0c\u9996\u6b21\u52fe\u52d2\u6e05\u6670\u4ea7\u4e1a\u56fe\u8c31<\/b><\/p>\n<p class=\"prntal\">\u300a\u8425\u9500\u79d1\u6280\u4e0e\u4eba\u5de5\u667a\u80fd\u4ea7\u4e1a\u56fe\u8c31\u300b\u4e3a\u4e1a\u754c\u540c\u4ec1\u89c2\u5bdf\u8425\u9500\u79d1\u6280\u9886\u57df\u7684\u672a\u6765\u63d0\u4f9b\u4e86\u5207\u5165\u70b9\uff0c\u62a5\u544a\u6db5\u76d6\u4e86\u201cAI\u4eba\u5de5\u667a\u80fd\u4ea7\u4e1a\u4e0e\u8425\u9500\u6280\u672f\u7684\u534f\u540c\u56fe\u8c31\u201d\u3001\u201c\u8425\u9500\u6280\u672f\u516c\u53f8\u5728AI\u4e2d\u7684\u805a\u7126\u9886\u57df\u201d\u3001\u201c\u8425\u9500\u6280\u672f\u516c\u53f8\u8fd0\u7528AI\u7684\u5177\u4f53\u65b9\u5411\u201d\u548c\u201c\u4e3b\u8981AI\u4eba\u5de5\u667a\u80fd\u4e0e\u8425\u9500\u6280\u672f\u516c\u53f8\u4e00\u89c8\u201d\u56db\u5927\u5173\u952e\u5185\u5bb9\u3002<\/p>\n<p class=\"prntal\"><span>Wavemaker<\/span>\u851a\u8fc8\u4e2d\u56fd\u53ca\u60a0\u6613\u79d1\u6280\u9009\u4ee5\u4e25\u8c28\u7684\u91cf\u5316\u5206\u6790\u65b9\u6cd5\u548c\u6d41\u7a0b\u4e3a\u57fa\u7840\uff0c\u901a\u8fc7\u53ef\u89c6\u5316\u7684\u65b9\u5f0f\uff0c\u6807\u8bc6\u51fa\u8425\u9500\u79d1\u6280\u7ec6\u5206\u677f\u5757\u5728AI\u5e94\u7528\u4e2d\u7684\u4f4d\u7f6e\u4e0e\u7a0b\u5ea6\uff0c\u5305\u542b\u91cd\u8981\u7684AI\u5e94\u7528\u4ee5\u53ca\u4e0d\u540c\u884c\u4e1a\u7ec6\u5206\u9886\u57df\u4e4b\u95f4\u7684\u534f\u4f5c\u673a\u4f1a\uff0c\u4ece\u5f53\u4e0bAI\u4e0eMarTech\u534f\u540c\u53d1\u5c55\u73b0\u72b6\u51fa\u53d1\uff0c\u4e3a\u884c\u4e1a\u63d0\u4f9b\u5b8f\u89c2\u89c6\u91ce\uff0c\u4e5f\u4e3a\u884c\u4e1a\u672a\u6765\u52a8\u6001\u53d1\u5c55\u53ca\u53d8\u9769\u63d0\u4f9b\u53c2\u7167\u6807\u51c6\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder8040\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2381247\/2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/2-1876.jpg\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p class=\"prntal\">\u57fa\u4e8e\u4f01\u4e1a\u516c\u5f00\u7684\u6570\u636e\u4fe1\u606f\u53ca\u5206\u6790\u6a21\u578b\uff0c\u8be5\u56fe\u8c31\u76f4\u89c2\u5448\u73b0\u4e86\u5f53\u4e0bAI\u6280\u672f\u5728MarTech\u4e2d\u7684\u5e94\u7528\u73b0\u72b6\u3002\u6839\u636e\u56fe\u8c31\uff0c\u4e0d\u540c\u7684AI\u6280\u672f\u5728MarTech\u90fd\u5b58\u5728\u91cd\u8981\u7684\u5e94\u7528\u6848\u4f8b\uff0c\u603b\u4f53\u800c\u8a00\uff0cMarTech\u4e0e\u201c\u81ea\u7136\u8bed\u8a00\u5904\u7406\u201d\u4ee5\u53ca\u201c\u77e5\u8bc6\u56fe\u8c31\u201d\u6280\u672f\u9886\u57df\u6709\u7740\u66f4\u7d27\u5bc6\u7684\u878d\u5408\uff1b\u805a\u7126\u81f3MarTech\u7684\u7ec6\u5206\u7c7b\u76ee\uff0c\u201c\u81ea\u7136\u8bed\u8a00\u5904\u7406\u201d\u5728MarTech\u7684\u201cCRM\u201d\u3001\u201c\u5ba2\u6237\u7ec6\u5206\u4e0e\u9700\u6c42\u5206\u6790\u201d\u3001\u201c\u667a\u80fd\u5ba2\u670d\u201d\u7b49\u5b50\u9886\u57df\u6709\u66f4\u591a\u7684\u5e94\u7528\u573a\u666f\uff0c\u201c\u77e5\u8bc6\u56fe\u8c31\u201d\u5219\u4e0eMarTech\u4e2d\u7684\u201c\u667a\u80fd\u5ba2\u670d\u201d\u6709\u7740\u66f4\u5f3a\u7684\u534f\u540c\u6548\u5e94\u3002<\/p>\n<p class=\"prntal\">\u8be5\u62a5\u544a\u9996\u6b21\u5448\u73b0\u4e86\u4eba\u5de5\u667a\u80fd\u4e0e\u8425\u9500\u79d1\u6280\u4ea7\u4e1a\u7684\u534f\u540c\u56fe\u8c31\uff0c<b><u>\u851a\u8fc8\u4e2d\u56fd<\/u><\/b><b><u>CEO <span class=\"xn-person\">Jose Campon<\/span><\/u><\/b>\u8868\u793a\uff0c\u201c\u4eba\u5de5\u667a\u80fd\u4ee5\u5176\u8000\u773c\u7684\u5149\u8292\u5438\u5f15\u7740\u8425\u9500\u79d1\u6280\u516c\u53f8\u6295\u8eab\u5176\u4e2d\u3002\u4f46\u4e0e\u5176\u76f2\u76ee\u5730\u5165\u5c40\u800c\u5931\u53bb\u6574\u4f53\u5927\u5c40\u89c2\uff0c\u6211\u4eec\u66f4\u5e94\u7ad9\u5728\u5c71\u4e0a\u2018\u770b\u4e00\u770b\u2019\u3002\u8fd9\u4efd\u63d0\u4f9b\u5168\u9762\u89c6\u89d2\u548c\u6307\u51fa\u65b9\u5411\u7684\u4ea7\u4e1a\u56fe\u8c31\uff0c\u4ece\u884c\u4e1a\u7684\u878d\u5408\u70b9\u51fa\u53d1\uff0c\u5e2e\u52a9\u8bc6\u522b\u5173\u952e\u7684\u53c2\u4e0e\u8005\uff0c\u4f7f\u5176\u53ef\u4ee5\u66f4\u597d\u5730\u5e2e\u52a9\u6211\u4eec\u5de5\u4f5c\u3002\u201d<\/p>\n<p 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