{"id":10819,"date":"2020-11-20T16:21:00","date_gmt":"2020-11-20T09:21:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2020112016210010819"},"modified":"2020-11-21T09:19:42","modified_gmt":"2020-11-21T01:19:42","slug":"%e5%ae%89%e8%81%94%e6%95%91%e6%8f%b4%e5%ae%98%e6%96%b9%e5%95%86%e5%9f%8e%e6%ad%a3%e5%bc%8f%e4%b8%8a%e7%ba%bf%ef%bc%8c%e5%90%91%e4%b8%ad%e5%9b%bd%e7%94%a8%e6%88%b7%e6%8f%90%e4%be%9b%e5%85%a8%e6%96%b9","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2020112016210010819","title":{"rendered":"\u5b89\u8054\u6551\u63f4\u5b98\u65b9\u5546\u57ce\u6b63\u5f0f\u4e0a\u7ebf\uff0c\u5411\u4e2d\u56fd\u7528\u6237\u63d0\u4f9b\u5168\u65b9\u4f4d\u4fdd\u969c\u548c\u670d\u52a1"},"content":{"rendered":"

\u5317\u4eac2020\u5e7411\u670820\u65e5 \/\u7f8e\u901a\u793e\/ — \u7a81\u5982\u5176\u6765\u7684\u65b0\u51a0\u75ab\u60c5\uff0c\u8ba9\u6bcf\u4e00\u4e2a\u4eba\u90fd\u7ecf\u53d7\u4e86\u5de8\u5927\u8003\u9a8c\uff0c\u8fdc\u7a0b\u529e\u516c\u3001\u5728\u7ebf\u5b66\u4e60\u3001\u7ebf\u4e0a\u8d2d\u7269\u7b49\u6210\u4e3a\u4e86\u751f\u6d3b\u5fc5\u9700\u3002\u540c\u65f6\u75ab\u60c5\u4f7f\u4eba\u4eec\u5bf9\u4e2a\u4eba\u5065\u5eb7\u548c\u533b\u7597\u76f8\u5173\u7684\u4fdd\u9669\u548c\u670d\u52a1\u9700\u6c42\u589e\u52a0\uff0c\u5bf9\u6570\u5b57\u5316\u4f53\u9a8c\u548c\u5b89\u5168\u4fbf\u6377\u7684\u670d\u52a1\u63d0\u51fa\u4e86\u66f4\u4e3a\u8feb\u5207\u7684\u9700\u6c42\u3002\u4e3a\u6b64\uff0c\u5b89\u4e16\u8054\u5408\u4e8e11\u670816\u65e5\u6b63\u5f0f\u4e0a\u7ebf\u5b89\u8054\u6551\u63f4\u5b98\u65b9\u5546\u57ce\uff0c\u4e3a\u4e2d\u56fd\u7528\u6237\u5e94\u5bf9\u65e5\u5e38\u51fa\u884c\u3001\u65c5\u884c\u548c\u5bb6\u5c45\u751f\u6d3b\u4e2d\u7684\u5404\u79cd\u610f\u5916\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u4fdd\u969c\u548c\u670d\u52a1\u3002<\/p>\n

\n

\"\" <\/a>
<\/span><\/p>\n<\/p><\/div>\n

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1.  <\/b>\u573a\u666f\u5316\u7684\u4fdd\u9669\u548c\u670d\u52a1\u5e26\u6765<\/span>\u65e0\u5904\u4e0d\u5728\u7684\u5168\u65b9\u4f4d\u4fdd\u969c<\/b><\/p>\n

\u5b89\u8054\u6551\u63f4\u5b98\u65b9\u5546\u57ce\u63d0\u4f9b\u66f4\u52a0\u8d34\u5408\u6d88\u8d39\u8005\u9700\u6c42\u7684\u4ea7\u54c1\u3002\u4f8b\u5982\uff0c\u7279\u522b\u9488\u5bf9\u6d77\u5c9b\u51fa\u6e38\u7684\u573a\u666f\u63a8\u51fa\u201c\u84dd\u8272\u5fc3\u60c5\u6d77\u5c9b\u6e38\u201d\u4fdd\u9669\uff0c\u627f\u4fdd\u6d77\u5c9b\u70ed\u95e8\u8fd0\u52a8\uff0c\u5982\u6f5c\u6c34\u3001\u51b2\u6d6a\u3001\u5e06\u8239\uff0c\u70ed\u6c14\u7403\u3001\u76ae\u5212\u8247\u7b49\uff0c\u8ba9\u65c5\u884c\u8005\u7545\u6e38\u6d77\u5c9b\uff0c\u5b89\u5fc3\u65e0\u5fe7\uff1b\u5bf9\u4e8e\u9891\u7e41\u51fa\u5dee\u7684\u5546\u52a1\u4eba\u58eb\uff0c\u63a8\u51fa\u201c\u5168\u5e74\u65e0\u5fe7\u201d\u56fd\u5185\u65c5\u884c\u4fdd\u9669\u5e74\u5361\uff0c\u63d0\u4f9b\u884c\u674e\u5ef6\u8bef\u3001\u65c5\u884c\u4e2a\u4eba\u7b2c\u4e09\u8005\u8d23\u4efb\u3001\u65c5\u884c\u533b\u7597\u8d39\u7528\u8865\u507f\u3001\u7d27\u6025\u533b\u7597\u9001\u8fd4\u4fdd\u969c\uff0c\u5168\u9762\u89e3\u51b3\u4e86\u5546\u65c5\u4eba\u58eb\u7684\u75db\u70b9\u3002\u9664\u4e86\u65c5\u884c\u4fdd\u9669\uff0c\u5b89\u8054\u6551\u63f4\u5b98\u65b9\u5546\u57ce\u9996\u6279\u4e0a\u7ebf\u7684\u4ea7\u54c1\u4e2d\u8fd8\u6db5\u76d6\u9053\u8def\u6551\u63f4\u4ea7\u54c1\u3002\u672a\u6765\uff0c\u8fd8\u8ba1\u5212\u63a8\u51fa\u5bb6\u5ead\u7d27\u6025\u6551\u63f4\u670d\u52a1\uff0c\u5e2e\u52a9\u7528\u6237\u8f7b\u677e\u5e94\u5bf9\u751f\u6d3b\u4e2d\u7684\u610f\u5916\u3002<\/p>\n

2.  <\/b>\u5b89\u8054\u76f4\u5c5e\u6551\u63f4\u56e2\u961f\u65f6\u523b\u4fdd\u9a7e<\/span>\u62a4\u822a<\/b><\/p>\n

\u5b89\u8054\u6551\u63f4\u662f\u8749\u8054Interbrand\u5168\u7403\u7b2c\u4e00\u4fdd\u9669\u54c1\u724c\u7684\u4e16\u754c500\u5f3a\u5b89\u8054\u96c6\u56e2*\u65d7\u4e0b\u7684\u5168\u7403\u6551\u63f4\u548c\u670d\u52a1\u54c1\u724c\uff0c\u5728\u4fdd\u9669\u548c\u6551\u63f4\u9886\u57df\u62e5\u6709\u591a\u5e74\u4e30\u5bcc\u7684\u4e13\u4e1a\u7ecf\u9a8c\uff0c\u63d0\u4f9b\u6c7d\u8f66\u3001\u65c5\u884c\u3001\u5065\u5eb7\u548c\u5bb6\u5c45\u9886\u57df\u7684\u5168\u7403\u6551\u63f4\u89e3\u51b3\u65b9\u6848\u3002\u5b89\u8054\u6551\u63f4\u62e5\u6709\u8986\u76d6\u5e7f\u6cdb\u7684\u4e00\u6d41\u670d\u52a1\u5546\u7f51\u7edc\uff0c\u5305\u62ec\u8d8517,000\u5bb6\u56fd\u5185\u9053\u8def\u6551\u63f4\u670d\u52a1\u5546\uff0c\u8d8590\u4e07\u5bb6\u5168\u7403\u533b\u7597\u670d\u52a1\u5408\u4f5c\u4f19\u4f34\uff0c\u4e13\u5c5e\u6551\u63f4\u56e2\u961f\u786e\u4fdd\u5ba2\u6237<\/span>\u83b7\u5f97\u4f18\u8d28\u670d\u52a1\u3002<\/p>\n

3.  <\/b>\u9ad8\u6027\u4ef7\u6bd4\u7684\u4ea7\u54c1\u8ba9\u5ba2\u6237<\/span>\u8f7b\u677e\u62e5\u6709<\/b>\u5b89\u5fc3\u65e0\u5fe7\u7684\u4fdd\u969c\u548c\u670d\u52a1<\/b><\/p>\n

\u6765\u81ea<\/span>\u5fb7\u56fd\u7684\u5168\u9762\u4fdd\u969c\u548c\u4f18\u8d28\u670d\u52a1\uff0c\u4e00\u5b9a\u5f88\u8d35\u5427\uff1f\u4ee4\u4eba\u6b23\u559c\u7684\u662f\u5b83\u7684\u4ef7\u683c\u975e\u5e38\u4eb2\u6c11\u3002\u201c\u5168\u5e74\u65e0\u5fe7\u201d\u56fd\u5185\u65c5\u884c\u9669\u4ef7\u683c\u4f4e\u81f3191\u5143\u4e00\u5e74\uff0c\u6bcf\u5929\u4e0d\u8db36\u6bdb\u5373\u53ef\u8f7b\u677e\u62e5\u6709\u3002\u9053\u8def\u6551\u63f4\u5e74\u5361\u4ef7\u683c\u4f4e\u81f3\u6bcf\u5e74249\u51433\u6b21\uff0c\u5e73\u5747\u6bcf\u6b21\u4e0d\u8db390\u5143\u3002<\/p>\n

4.  <\/b>\u6301\u7eed\u521b\u65b0\u7684\u89e3\u51b3\u65b9\u6848\u5e26\u6765<\/span>\u66f4\u4fbf\u6377\u7684\u6570\u5b57\u5316\u4f53\u9a8c<\/b><\/p>\n

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\u5b89\u4e16\u8054\u5408\u5927\u4e2d\u534e\u533a\u9996\u5e2d\u6267\u884c\u5b98\u620e\u7ea2\u94a2\u5148\u751f\u5bf9\u6b64\u8868\u793a\uff1a\u201c\u2018\u670d\u52a1+\u4fdd\u9669+\u79d1\u6280\u2019\u662f\u5b89\u4e16\u8054\u5408\u6838\u5fc3\u53d1\u5c55\u65b9\u5411\uff0c\u5b89\u8054\u6551\u63f4\u5b98\u65b9\u5546\u57ce\u7684\u6210\u529f\u4e0a\u7ebf\uff0c\u4e3a\u56fd\u5185\u7528\u6237\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5728\u7ebf\u83b7\u53d6\u4fdd\u9669\u548c\u6551\u63f4\u670d\u52a1\u7684\u5168\u65b0\u7a97\u53e3\uff0c\u4e5f\u610f\u5473\u7740\u6211\u4eec\u63d0\u4f9b\u4f18\u8d28\u5ba2\u6237\u4f53\u9a8c\u7684\u80fd\u529b\u63d0\u5347\u5230\u4e86\u4e00\u4e2a\u65b0\u9ad8\u5ea6\u3002\u201d <\/p>\n

\n\n\n\n
\n

* \u5b89\u8054\u96c6\u56e2\u57282020\u5e74\u8d22\u5bcc500\u5f3a\u4e2d\u6392\u540d\u7b2c46\u4f4d\uff0c\u5e76\u5728Interbrand 2020\u5e74\u5168\u7403\u6700\u4f73\u54c1\u724c\u6392\u540d\u4e2d\u88ab\u8bc4\u4e3a\u5168\u7403\u7b2c\u4e00\u4fdd\u9669\u54c1\u724c<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

\u76f8\u5173\u94fe\u63a5 :<\/p>\n

http:\/\/www.allianz-partners.cn<\/p>\n","protected":false},"excerpt":{"rendered":"

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\u7a81\u5982\u5176\u6765\u7684\u65b0\u51a0\u75ab\u60c5\uff0c\u8ba9\u6bcf\u4e00\u4e2a\u4eba\u90fd\u7ecf\u53d7\u4e86\u5de8\u5927\u8003\u9a8c\uff0c\u8fdc\u7a0b\u529e\u516c\u3001\u5728\u7ebf\u5b66\u4e60\u3001\u7ebf\u4e0a\u8d2d\u7269\u7b49\u6210\u4e3a\u4e86\u751f\u6d3b\u5fc5\u9700\u3002\u540c\u65f6\u75ab\u60c5\u4f7f\u4eba\u4eec\u5bf9\u4e2a\u4eba\u5065\u5eb7\u548c\u533b\u7597\u76f8\u5173\u7684\u4fdd\u9669\u548c\u670d\u52a1\u9700\u6c42\u589e\u52a0\uff0c\u5bf9\u6570\u5b57\u5316\u4f53\u9a8c\u548c\u5b89\u5168\u4fbf\u6377\u7684\u670d\u52a1\u63d0\u51fa\u4e86\u66f4\u4e3a\u8feb\u5207\u7684\u9700\u6c42\u3002\u4e3a\u6b64\uff0c\u5b89\u4e16\u8054\u5408\u4e8e11\u670816\u65e5\u6b63\u5f0f\u4e0a\u7ebf\u5b89\u8054\u6551\u63f4\u5b98\u65b9\u5546\u57ce\uff0c\u4e3a\u4e2d\u56fd\u7528\u6237\u5e94\u5bf9\u65e5\u5e38\u51fa\u884c\u3001\u65c5\u884c\u548c\u5bb6\u5c45\u751f\u6d3b\u4e2d\u7684\u5404\u79cd\u610f\u5916\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u4fdd\u969c\u548c\u670d\u52a1\u3002 \u5b89\u8054\u6551\u63f4\u5b98\u65b9\u5546\u57ce\u662f\u5b89\u4e16\u8054\u5408\u4e2d\u56fd\u9996\u4e2a\u4e0a\u7ebf\u7684\u63d0\u4f9b\u7efc\u5408\u4fdd\u9669\u548c\u7d27\u6025\u6551\u63f4\u4ea7\u54c1\u7684\u5b98\u65b9\u5546\u57ce\uff0c\u6db5\u76d6\u5404\u7c7b\u751f\u6d3b\u573a\u666f\u4e2d\u7684\u65c5\u884c\u4fdd\u9669\uff0c\u9053\u8def\u6551\u63f4\u3001\u5bb6\u5c45\u6551\u63f4\u548c\u533b\u7597\u5065\u5eb7\u7b49\u670d\u52a1\u3002\u5173\u6ce8\u201c\u5b89\u8054\u6551\u63f4\u5b98\u65b9\u5546\u57ce\u201d\u5fae\u4fe1\u516c\u4f17\u53f7\uff0c\u53ef\u4ee5\u968f\u65f6\u968f\u5730\u66f4\u4fbf\u6377\u5730\u627e\u5230\u9002\u5408\u7684\u4fdd\u9669\u548c\u6551\u63f4\u4ea7\u54c1\u5e76\u5728\u7ebf\u4e0b\u5355\u548c\u7ba1\u7406\u8ba2\u5355\uff0c\u6781\u5927\u5730\u51cf\u8282\u7701\u65f6\u95f4\u3001\u63d0\u5347\u6548\u7387\u3002 1.  \u573a\u666f\u5316\u7684\u4fdd\u9669\u548c\u670d\u52a1\u5e26\u6765\u65e0\u5904\u4e0d\u5728\u7684\u5168\u65b9\u4f4d\u4fdd\u969c \u5b89\u8054\u6551\u63f4\u5b98\u65b9\u5546\u57ce\u63d0\u4f9b\u66f4\u52a0\u8d34\u5408\u6d88\u8d39\u8005\u9700\u6c42\u7684\u4ea7\u54c1\u3002\u4f8b\u5982\uff0c\u7279\u522b\u9488\u5bf9\u6d77\u5c9b\u51fa\u6e38\u7684\u573a\u666f\u63a8\u51fa\u201c\u84dd\u8272\u5fc3\u60c5\u6d77\u5c9b\u6e38\u201d\u4fdd\u9669\uff0c\u627f\u4fdd\u6d77\u5c9b\u70ed\u95e8\u8fd0\u52a8\uff0c\u5982\u6f5c\u6c34\u3001\u51b2\u6d6a\u3001\u5e06\u8239\uff0c\u70ed\u6c14\u7403\u3001\u76ae\u5212\u8247\u7b49\uff0c\u8ba9\u65c5\u884c\u8005\u7545\u6e38\u6d77\u5c9b\uff0c\u5b89\u5fc3\u65e0\u5fe7\uff1b\u5bf9\u4e8e\u9891\u7e41\u51fa\u5dee\u7684\u5546\u52a1\u4eba\u58eb\uff0c\u63a8\u51fa\u201c\u5168\u5e74\u65e0\u5fe7\u201d\u56fd\u5185\u65c5\u884c\u4fdd\u9669\u5e74\u5361\uff0c\u63d0\u4f9b\u884c\u674e\u5ef6\u8bef\u3001\u65c5\u884c\u4e2a\u4eba\u7b2c\u4e09\u8005\u8d23\u4efb\u3001\u65c5\u884c\u533b\u7597\u8d39\u7528\u8865\u507f\u3001\u7d27\u6025\u533b\u7597\u9001\u8fd4\u4fdd\u969c\uff0c\u5168\u9762\u89e3\u51b3\u4e86\u5546\u65c5\u4eba\u58eb\u7684\u75db\u70b9\u3002\u9664\u4e86\u65c5\u884c\u4fdd\u9669\uff0c\u5b89\u8054\u6551\u63f4\u5b98\u65b9\u5546\u57ce\u9996\u6279\u4e0a\u7ebf\u7684\u4ea7\u54c1\u4e2d\u8fd8\u6db5\u76d6\u9053\u8def\u6551\u63f4\u4ea7\u54c1\u3002\u672a\u6765\uff0c\u8fd8\u8ba1\u5212\u63a8\u51fa\u5bb6\u5ead\u7d27\u6025\u6551\u63f4\u670d\u52a1\uff0c\u5e2e\u52a9\u7528\u6237\u8f7b\u677e\u5e94\u5bf9\u751f\u6d3b\u4e2d\u7684\u610f\u5916\u3002 2.  \u5b89\u8054\u76f4\u5c5e\u6551\u63f4\u56e2\u961f\u65f6\u523b\u4fdd\u9a7e\u62a4\u822a \u5b89\u8054\u6551\u63f4\u662f\u8749\u8054Interbrand\u5168\u7403\u7b2c\u4e00\u4fdd\u9669\u54c1\u724c\u7684\u4e16\u754c500\u5f3a\u5b89\u8054\u96c6\u56e2*\u65d7\u4e0b\u7684\u5168\u7403\u6551\u63f4\u548c\u670d\u52a1\u54c1\u724c\uff0c\u5728\u4fdd\u9669\u548c\u6551\u63f4\u9886\u57df\u62e5\u6709\u591a\u5e74\u4e30\u5bcc\u7684\u4e13\u4e1a\u7ecf\u9a8c\uff0c\u63d0\u4f9b\u6c7d\u8f66\u3001\u65c5\u884c\u3001\u5065\u5eb7\u548c\u5bb6\u5c45\u9886\u57df\u7684\u5168\u7403\u6551\u63f4\u89e3\u51b3\u65b9\u6848\u3002\u5b89\u8054\u6551\u63f4\u62e5\u6709\u8986\u76d6\u5e7f\u6cdb\u7684\u4e00\u6d41\u670d\u52a1\u5546\u7f51\u7edc\uff0c\u5305\u62ec\u8d8517,000\u5bb6\u56fd\u5185\u9053\u8def\u6551\u63f4\u670d\u52a1\u5546\uff0c\u8d8590\u4e07\u5bb6\u5168\u7403\u533b\u7597\u670d\u52a1\u5408\u4f5c\u4f19\u4f34\uff0c\u4e13\u5c5e\u6551\u63f4\u56e2\u961f\u786e\u4fdd\u5ba2\u6237\u83b7\u5f97\u4f18\u8d28\u670d\u52a1\u3002 3.  \u9ad8\u6027\u4ef7\u6bd4\u7684\u4ea7\u54c1\u8ba9\u5ba2\u6237\u8f7b\u677e\u62e5\u6709\u5b89\u5fc3\u65e0\u5fe7\u7684\u4fdd\u969c\u548c\u670d\u52a1 \u6765\u81ea\u5fb7\u56fd\u7684\u5168\u9762\u4fdd\u969c\u548c\u4f18\u8d28\u670d\u52a1\uff0c\u4e00\u5b9a\u5f88\u8d35\u5427\uff1f\u4ee4\u4eba\u6b23\u559c\u7684\u662f\u5b83\u7684\u4ef7\u683c\u975e\u5e38\u4eb2\u6c11\u3002\u201c\u5168\u5e74\u65e0\u5fe7\u201d\u56fd\u5185\u65c5\u884c\u9669\u4ef7\u683c\u4f4e\u81f3191\u5143\u4e00\u5e74\uff0c\u6bcf\u5929\u4e0d\u8db36\u6bdb\u5373\u53ef\u8f7b\u677e\u62e5\u6709\u3002\u9053\u8def\u6551\u63f4\u5e74\u5361\u4ef7\u683c\u4f4e\u81f3\u6bcf\u5e74249\u51433\u6b21\uff0c\u5e73\u5747\u6bcf\u6b21\u4e0d\u8db390\u5143\u3002 4.  \u6301\u7eed\u521b\u65b0\u7684\u89e3\u51b3\u65b9\u6848\u5e26\u6765\u66f4\u4fbf\u6377\u7684\u6570\u5b57\u5316\u4f53\u9a8c 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\u5b89\u4e16\u8054\u5408\u5927\u4e2d\u534e\u533a\u9996\u5e2d\u6267\u884c\u5b98\u620e\u7ea2\u94a2\u5148\u751f\u5bf9\u6b64\u8868\u793a\uff1a\u201c\u2018\u670d\u52a1+\u4fdd\u9669+\u79d1\u6280\u2019\u662f\u5b89\u4e16\u8054\u5408\u6838\u5fc3\u53d1\u5c55\u65b9\u5411\uff0c\u5b89\u8054\u6551\u63f4\u5b98\u65b9\u5546\u57ce\u7684\u6210\u529f\u4e0a\u7ebf\uff0c\u4e3a\u56fd\u5185\u7528\u6237\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5728\u7ebf\u83b7\u53d6\u4fdd\u9669\u548c\u6551\u63f4\u670d\u52a1\u7684\u5168\u65b0\u7a97\u53e3\uff0c\u4e5f\u610f\u5473\u7740\u6211\u4eec\u63d0\u4f9b\u4f18\u8d28\u5ba2\u6237\u4f53\u9a8c\u7684\u80fd\u529b\u63d0\u5347\u5230\u4e86\u4e00\u4e2a\u65b0\u9ad8\u5ea6\u3002\u201d  * \u5b89\u8054\u96c6\u56e2\u57282020\u5e74\u8d22\u5bcc500\u5f3a\u4e2d\u6392\u540d\u7b2c46\u4f4d\uff0c\u5e76\u5728Interbrand 2020\u5e74\u5168\u7403\u6700\u4f73\u54c1\u724c\u6392\u540d\u4e2d\u88ab\u8bc4\u4e3a\u5168\u7403\u7b2c\u4e00\u4fdd\u9669\u54c1\u724c \u76f8\u5173\u94fe\u63a5 : http:\/\/www.allianz-partners.cn… Read 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