{"id":10321,"date":"2020-11-18T09:00:00","date_gmt":"2020-11-18T02:00:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2020111809000010321"},"modified":"2020-11-19T09:16:35","modified_gmt":"2020-11-19T01:16:35","slug":"launchmetrics%e6%94%b6%e8%b4%ad%e5%9b%bd%e5%86%85kol%e5%85%b3%e7%b3%bb%e7%ae%a1%e7%90%86%e4%b8%8e%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e5%b9%b3%e5%8f%b0parklu%e5%b8%95%e5%85%8b%e8%a1%97","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2020111809000010321","title":{"rendered":"Launchmetrics\u6536\u8d2d\u56fd\u5185KOL\u5173\u7cfb\u7ba1\u7406\u4e0e\u6570\u636e\u5206\u6790\u5e73\u53f0PARKLU\u5e15\u514b\u8857"},"content":{"rendered":"<p><p><span class=\"xn-subheadline\">\u5f3a\u5316\u5176\u54c1\u724c\u7ee9\u6548\u5206\u6790\u4e0e\u7ba1\u7406\u4e91\u5e73\u53f0\uff08 Brand Performance Cloud 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id=\"spanHghlt752b\">\u9886\u5148\u7684\u54c1\u724c\u7ee9\u6548\u5206\u6790\u4e0e\u7ba1\u7406\u4e91\u5e73\u53f0\uff0c<\/span>Launchmetrics\u5ba3\u5e03\u6536\u8d2d<span id=\"spanHghltce62\">KOL\u5173\u7cfb\u7ba1\u7406\u4e0e\u6570\u636e\u5206\u6790\u5e73\u53f0PARKLU<\/span>\u3002\u8fd9\u662f\u8be5\u516c\u53f8\u5728\u8fc7\u53bb\u4e00\u5e74\u4e2d\u7684\u7b2c\u4e8c\u6b21\u6536\u8d2d\uff08\u7ee7\u6536\u8d2d<u><a target=\"_blank\" href=\"https:\/\/www.launchmetrics.com\/newsroom\/launchmetrics-announces-imaxtree-acquisition\" rel=\"nofollow noopener noreferrer\">IMAXtree<\/a><\/u>\u4e4b\u540e\uff09\uff0c\u4e5f\u662f\u8be5\u516c\u53f8\u81ea2018\u5e749\u6708<u><a target=\"_blank\" href=\"https:\/\/www.launchmetrics.com\/newsroom\/launchmetrics-raises-50m-to-continue-its-rapid-growth-as-the-leading-marketing-platform-analytics-solution-for-the-fashion-luxury-and-cosmetics-industries\" rel=\"nofollow noopener noreferrer\">\u7b79\u96c65000\u4e07\u7f8e\u5143\u8d44\u91d1<\/a><\/u>\u4ee5\u6765\u7684\u7b2c\u4e8c\u6b21\u6536\u8d2d\u3002\u8fd9\u6b21\u6536\u8d2d\u5c06\u52a0\u5f3a\u8be5\u516c\u53f8\u7684\u5b8f\u89c2\u6218\u7565\u3001\u6269\u5927\u5e76\u5b8c\u5584\u5176<span id=\"spanHghlt4e54\">\u54c1\u724c\u7ee9\u6548\u5206\u6790\u4e0e\u7ba1\u7406<\/span>\u89e3\u51b3\u65b9\u6848\u4ee5\u5e2e\u52a9\u4e1a\u5185\u7ba1\u7406\u8005\u505a\u51fa\u660e\u667a\u7684\u5168\u7403\u6027\u51b3\u7b56\uff0c\u4ece\u800c\u5728\u5168\u7403\u8303\u56f4\u5185\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u6d88\u8d39\u8005\u5173\u7cfb\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1480\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1334928\/image3.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image3-55.jpg\" title=\"Launchmetrics\u6536\u8d2dParklu\" alt=\"Launchmetrics\u6536\u8d2dParklu\" \/><\/a><br \/><span>Launchmetrics\u6536\u8d2dParklu<\/span><\/p>\n<\/p><\/div>\n<p>PARKLU\u662f\u56fd\u5185<span id=\"spanHghltbcf3\">\u7684<\/span>KOL\u5173\u7cfb\u7ba1\u7406\u4e0e\u6570\u636e\u5206\u6790\u5e73\u53f0\u3002\u4e0eLaunchmetrics\u4e00\u6837\uff0cPARKLU\u4e13\u6ce8\u4e8e\u65f6\u5c1a\u3001\u5962\u4f88\u54c1\u548c\u7f8e\u5986\u884c\u4e1a\uff0cPARKLU\u7684\u6570\u636e\u5e93\u62e5\u6709\u8d85\u8fc710\u4e07\u540d\u5173\u952e\u610f\u89c1\u9886\u8896\uff08Key Opinion Leaders\uff0c\u5373KOL\uff09\u6d3b\u8dc3\u4e8e\u5fae\u4fe1\u3001\u6296<span id=\"spanHghlt8475\">\u97f3\u3001<\/span>\u5fae\u535a\u3001\u5c0f\u7ea2\u4e66\u3001\u54d4\u54e9\u54d4\u54e9\u7b49\u56fd\u5185\u4e3b\u6d41\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u3002<\/p>\n<p>\u6b64\u6b21\u6536\u8d2dPARKLU\u5c06\u4f7fLaunchmetrics\u5bf9\u63a5\u56fd\u5185\u5e02\u573a\u7684\u5206\u6790\u6570\u636e\uff0c<span id=\"spanHghlt05b3\">\u52a0\u5f3a\u5176\u54c1\u724c\u7ee9\u6548\u5206\u6790\u4e0e\u7ba1\u7406\u4e91\u89e3\u51b3\u65b9\u6848\uff0c<\/span>\u5c0610\u4e07\u591a\u540d\u4e2d\u56fdKOL\u6574\u5408\u5230\u4ed6\u4eec\u73b0\u6709\u7684\u7f51\u7edc\u4e2d\u3002\u6b64\u5916\uff0c\u5b83\u8fd8\u5c06\u4f7fLaunchmetrics\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u8fd0\u8425\uff0c\u5c06\u56fd\u9645\u9886\u57df\u7684\u54c1\u724c\u5f15\u5165\u56fd\u5185\u5e76\u8986\u76d6\u5230PARKLU\u76849\u4ebf\u4e2d\u56fd\u6d88\u8d39\u8005\uff0c\u4ece\u800c\u8fdb\u884c\u54c1\u724c\u8425\u9500\u3002\u9274\u4e8e\u4e2d\u56fd\u5728\u5404\u884c\u4e1a\u590d\u82cf\u4e2d\u7684\u91cd\u8981\u6027\u4e0e\u65e5\u4ff1\u589e\uff0c\u800c\u4e14KOL\u5df2\u6210\u4e3a\u6d88\u8d39\u8005\u65c5\u7a0b\u4e2d\u6700\u6709\u529b\u7684\u58f0\u97f3\uff08\u8bf7\u53c2\u9605\u9644\u4ef6\uff09\uff0c\u6b64\u6b21\u6536\u8d2d\u4ee3\u8868Launchmetrics\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u7684\u91cd\u8981\u4e00\u6b65\u3002<\/p>\n<p>\u201cPARKLU\u5c06\u5728\u6211\u4eec<span id=\"spanHghlte0c9\">\u7684\u54c1\u724c\u7ee9\u6548\u5206\u6790\u4e0e\u7ba1\u7406\u4e91\u5e73\u53f0<\/span>\u4e2d\u6dfb\u52a0\u65b0\u7684\u5e94\u7528\u7a0b\u5e8f\u548c\u6570\u636e\u5c42<span id=\"spanHghlt2899\">\u201d\uff0c<\/span>Launchmetrics\u9996\u5e2d\u6267\u884c\u5b98\u8fc8\u514b\u5c14<b>&middot;<\/b>\u54c8\u4f0a\u65af\uff08Michael Jais\uff09\u6307\u51fa\uff0c\u201c\u5728\u4eca\u5929\u7684\u5927\u73af\u5883\u4e0b\uff0c\u5404\u5927\u54c1\u724c\u90fd\u5728\u52aa\u529b\u63a2\u7a76\u5982\u4f55\u63d0\u9ad8\u81ea\u8eab\u6548\u7387\uff0c\u4ee5\u53ca\u5982\u4f55\u83b7\u53d6\u66f4\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002\u6b64\u6b21\u6536\u8d2d\u5c06\u4f7f\u6211\u4eec\u6210\u4e3a\u552f\u4e00\u4e00\u5bb6\u80fd\u591f\u901a\u8fc7\u4e3a\u4e1a\u754c\u63d0\u4f9b\u7edf\u4e00\u7684\u8861\u91cf\u6807\u51c6\uff0c<span id=\"spanHghlt4dc7\">\u4ee5\u8861\u91cf\u56fd\u5185\u5916\u5404\u5927\u54c1\u724c\u7ee9\u6548\u7684\u8de8\u56fd\u516c\u53f8\u3002\u201d<\/span><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6506\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1334926\/image1.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image1-79.jpg\" title=\"PARKLU\u521b\u59cb\u4eba\u517cCEO -- Kim Leitzes\" alt=\"PARKLU\u521b\u59cb\u4eba\u517cCEO -- Kim Leitzes\" \/><\/a><br \/><span>PARKLU\u521b\u59cb\u4eba\u517cCEO &#8212; Kim Leitzes<\/span><\/p>\n<\/p><\/div>\n<p>\u201c\u9274\u4e8e\u5728\u5f53\u524d\u5e02\u573a\u4e2d\u6295\u8d44\u56de\u62a5\u7387\u81f3\u5173\u91cd\u8981\uff0c\u5206\u6790\u5f80\u5f80\u6bd4\u76f4\u89c9\u66f4\u53ef\u9760\u201d\uff0cPARKLU\u7684\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Kim Leitzes\u8868\u793a\uff0c\u201c\u591a\u6570\u7ba1\u7406\u8005\u90fd\u5728\u4f9d\u9760\u6570\u636e\u505a\u51b3\u7b56\u3002\u56e0\u6b64\u6211\u4eec\u5c06\u501f\u529b<span id=\"spanHghlt3116\">Launchmetrics\u7684\u54c1\u724c\u7ee9\u6548\u5206\u6790\u4e0e\u7ba1\u7406\u4e91\u5e73\u53f0<\/span>\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u5168\u9762\u7684\u670d\u52a1\uff0c\u5e26\u6765\u66f4\u591a\u9644\u52a0\u503c\u3002\u6211\u4eec\u8ba4\u540cLaunchmetrics\u7684\u613f\u666f\uff0c\u5e76\u575a\u4fe1\u4e13\u6ce8\u4e8eFLB\u884c\u4e1a\u7684\u4e13\u95e8\u89e3\u51b3\u65b9\u6848\u5c06\u66f4\u597d\u5730\u5e2e\u52a9\u4e1a\u5185\u7ba1\u7406\u8005\u5229\u7528\u7ebf\u4e0a\u3001\u7ebf\u4e0b\u673a\u4f1a\uff0c\u5c06\u5176\u54c1\u724c\u6218\u7565\u3001\u8fd0\u8425\u5b9e\u529b\u548c\u7ed3\u679c\u76f8\u7ed3\u5408\uff0c\u5f62\u6210\u4e00\u4e2a\u7edf\u4e00\u7684\u5168\u7403\u6027\u89e3\u51b3\u65b9\u6848\u3002\u201d<\/p>\n<p>PARKLU\u548cLaunchmetrics\u5c06\u5171\u540c\u4e3a\u4e1a\u5185\u8425\u9500\u4e13\u5bb6\u63d0\u4f9b\u6709\u6548\u7684\u8425\u9500\u5de5\u5177\uff0c\u6df1\u5ea6\u7684\u884c\u4e1a\u6d1e\u5bdf\uff0c\u5e2e\u52a9\u54c1\u724c\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u4e92\u8054\u7f51\u548c\u793e\u4ea4\u5a92\u4f53\u4e0a\u5f00\u5c55\u5e76\u8861\u91cf\u6700\u5177\u5f71\u54cd\u529b\u7684\u8425\u9500\u548c\u5ba3\u4f20\u6d3b\u52a8\u3002Kim Leitzes\u5c06\u7ee7\u7eed\u62c5\u4efb\u4e9a\u592a\u5730\u533a\u8463\u4e8b\u603b\u7ecf\u7406\uff0c\u8d1f\u8d23PARKLU\u7684\u540c\u65f6\uff0c\u4e5f\u5c06\u4f1a\u5728\u5168\u7403\u4e1a\u52a1\u6269\u5c55\u4e2d\u53d1\u6325\u5173\u952e\u4f5c\u7528\u3002Launchmetrics\u9884\u8ba1\u6b64\u6b21\u6536\u8d2d\u540e\u5c06\u8be5\u5730\u533a\u7684\u4e1a\u52a1\u53d1\u5c55\u5b9e\u73b0\u5927\u5e45\u589e\u957f\u3002&nbsp;PARKLU\u548cLaunchmetrics\u76ee\u524d\u7684\u516c\u53f8\u65e5\u5e38\u8fd0\u8425\u5c06\u7167\u5e38\u8fdb\u884c\uff0c\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\u5c06\u4f1a\u5728\u672a\u6765\u53d1\u5e03\u3002<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder7097\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1334927\/image2.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/image2-73.jpg\" title=\"PARKLU\u529e\u516c\u5ba4\" alt=\"PARKLU\u529e\u516c\u5ba4\" \/><\/a><br \/><span>PARKLU\u529e\u516c\u5ba4<\/span><\/p>\n<\/p><\/div>\n<p>\u76f8\u5173\u94fe\u63a5 :<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"qjVLeSYFJG\"><p><a href=\"https:\/\/www.parklu.com\/\">Home<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Home&#8221; &#8212; PARKLU\" src=\"https:\/\/www.parklu.com\/embed\/#?secret=qjVLeSYFJG\" data-secret=\"qjVLeSYFJG\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f3a\u5316\u5176\u54c1\u724c\u7ee9\u6548\u5206\u6790\u4e0e\u7ba1\u7406\u4e91\u5e73\u53f0\uff08 Brand Performance Cloud \uff09\u4ee5\u5efa\u7acb\u4e1a\u5185\u552f\u4e00\u7684\u54c1\u724c\u4ef7\u503c\u8bc4\u4f30\u5168\u7403\u89e3\u51b3\u65b9\u6848 \u53cc\u65b9\u5c06\u643a\u624b\u5171\u540c\u5347\u7ea7Launchmetrics\u7684\u5a92\u4f53\u5f71\u54cd\u529b\u4ef7\u503c&#x2122;\uff08Media Impact Value&#x2122;\uff09\u7b97\u6cd5\uff0c\u4ee5\u5efa\u7acb\u4e00\u4e2a\u80fd\u591f\u8861\u91cf\u4e1c\u897f\u65b9\u54c1\u724c\u7684\u8425\u9500\u63a8\u5e7f\u8ba1\u5212\u7684\u7efc\u5408\u6307\u6807 \u4e0a\u6d772020\u5e7411\u670818\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; 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