{"id":10273,"date":"2020-11-18T14:04:00","date_gmt":"2020-11-18T07:04:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/2020111814040010273"},"modified":"2020-11-19T09:14:16","modified_gmt":"2020-11-19T01:14:16","slug":"%e5%a4%a7%e4%b8%ad%e5%8d%8e%e5%8c%ba%e6%9d%b0%e5%b0%94%e9%9b%86%e5%9b%a2%e4%ba%8e%e4%b8%ad%e5%9b%bd%e5%9b%bd%e9%99%85%e5%b9%bf%e5%91%8a%e8%8a%82%e4%b8%bb%e8%ae%ba%e5%9d%9b%e6%bc%94%e8%ae%b2%e5%b9%b6","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/2020111814040010273","title":{"rendered":"\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u4e8e\u4e2d\u56fd\u56fd\u9645\u5e7f\u544a\u8282\u4e3b\u8bba\u575b\u6f14\u8bb2\u5e76\u8363\u83b7\u591a\u9879\u5956\u9879"},"content":{"rendered":"

\u53a6\u95e82020\u5e7411\u670818\u65e5 \/\u7f8e\u901a\u793e\/ — 11\u670815\u65e5\uff0c\u7b2c27\u5c4a\u4e2d\u56fd\u56fd\u9645\u5e7f\u544a\u8282\u5728\u798f\u5efa\u53a6\u95e8\u76db\u5927\u5f00\u5e55\u3002\u8fd9\u4e5f\u662f\u4e2d\u56fd\u5e7f\u544a\u534f\u4f1a\uff08CAA\uff09\u5ba3\u5e03\u4e00\u5e74\u4e00\u5ea6\u7684\u5e7f\u544a\u8282\u957f\u4e45\u843d\u6237\u201c\u9f13\u6d6a\u4e4b\u6ee8\u201d\u540e\u7684\u9996\u6b21\u76db\u4f1a\u3002\u53a6\u95e8\u7d20\u6709\u201c\u6d77\u4e0a\u82b1\u56ed\u201d\u7684\u7f8e\u8a89\uff0c\u9887\u5177\u6cd5\u56fd\u621b\u7eb3\u201c\u9633\u5149\u4e0e\u6c99\u6ee9\u201d\u7684\u795e\u97f5\u548c\u6c14\u8d28\u3002\u7531\u4e8e\u75ab\u60c5\uff0c\u5927\u91cf\u6d77\u5916\u884c\u4e1a\u9886\u8896\u65e0\u6cd5\u5230\u573a\uff0c\u4f46\u4ed6\u4eec\u4f9d\u7136\u7eb7\u7eb7\u901a\u8fc7\u89c6\u9891\u53d1\u8868\u7cbe\u5f69\u6f14\u8bf4\u3002<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/p><\/div>\n

\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2Group Chairman\u5468\u4f69\u83b2\u5728\u5f00\u5e55\u9996\u65e5\u7684\u300a\u56fd\u9645\u521b\u610f\u4e0e\u5b8f\u89c2\u53d1\u5c55\u9ad8\u5cf0\u8bba\u575b\u300b\u5949\u4e0a\u7cbe\u5f69\u6f14\u8bb2\u3002\u540c\u65f6\uff0c\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u4e3a\u591a\u4f4d\u5ba2\u6237\u6253\u9020\u7684\u7cbe\u5f69\u6848\u4f8b\u518d\u6b21\u8363\u81ba\u201c\u73b0\u4ee3\u5e7f\u544a\u5956\u201d\u548c\u201c\u957f\u57ce\u5956\u201d\u3002<\/p>\n

\u5468\u4f69\u83b2\u4e8e\u4e3b\u8bba\u575b\u53d1\u8868\u6f14\u8bb2\u201c<\/span>\u884c\u4e1a\u7684\u8715\u53d8\u201d<\/span><\/b><\/p>\n

11\u670815\u65e5\u7684\u300a\u56fd\u9645\u521b\u610f\u4e0e\u5b8f\u89c2\u53d1\u5c55\u9ad8\u5cf0\u8bba\u575b\u300b\u4ee5\u201c\u9a71\u52a8\u65b0\u6d88\u8d39\u3001\u6d1e\u6089\u65b0\u8425\u9500\u3001\u6253\u9020\u65b0\u54c1\u724c\u201d\u4e3a\u4e3b\u9898\uff0c\u56f4\u7ed5\u4eca\u5e74\u75ab\u60c5\u540e\u5e7f\u544a\u884c\u4e1a\u65b0\u53d8\u5c40\u3001\u65b0\u70ed\u70b9\u4ee5\u53ca\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u5c55\u5f00\u8ba8\u8bba\uff0c\u805a\u7126\u4e8e\u65b0\u65f6\u4ee3\u4e0b\u7684\u65b0\u8bae\u9898\uff0c\u5f15\u9886\u7ecf\u6d4e\u6301\u7eed\u53d1\u5c55\u3002\u5305\u62ec\u7f51\u6613\u3001\u5fae\u535a\u3001\u7ecf\u6d4e\u89c2\u5bdf\u62a5\u7b49\u5e73\u53f0\u5bf9\u8bba\u575b\u8fdb\u884c\u4e86\u7ebf\u4e0a\u76f4\u64ad\uff0c\u7d2f\u8ba1\u5728\u7ebf\u89c2\u770b\u8d85\u8fc7100\u4e07\u4eba\u3002<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/p><\/div>\n

\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2Group Chairman\u5468\u4f69\u83b2\u5e94\u9080\u53d1\u8868\u4e86\u201c<\/span>\u884c\u4e1a\u7684\u8715\u53d8\u201d<\/span>\u4e3b\u9898\u6f14\u8bb2\uff0c\u4e0e\u7ebf\u4e0a\u7ebf\u4e0b\u89c2\u4f17\u5171\u540c\u5206\u4eab \u201c\u6570\u636e\u591a\u529f\u80fd\u65b0\u8425\u9500\u201d\u3001\u201c\u56fd\u6c11\u6d88\u8d39\u9a71\u52a8\u7ecf\u6d4e\u589e\u957f\u201d\u3001\u201c\u5965\u8fd0\u4e0e\u4f53\u80b2\u76db\u4e8b\u8425\u9500\u201d\u7b49\u70ed\u70b9\u8bdd\u9898\u7684\u72ec\u5230\u89c1\u89e3\uff0c\u63a2\u6c42\u5e7f\u544a\u8425\u9500\u4eba\u5982\u4f55\u5e2e\u52a9\u54c1\u724c\u4ece\u7279\u6b8a\u65f6\u671f\u5f3a\u52b2\u590d\u82cf\uff0c\u5b9e\u73b0\u6b63\u589e\u957f\uff0c\u4f20\u9012\u6b63\u80fd\u91cf\uff0c\u6253\u9020\u9769\u65b0\u6027\u7684\u4ef7\u503c\u3002<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/p><\/div>\n

\u7535\u5546\u4e0e\u76f4\u64ad\u7684\u5e74\u4ee3<\/b> <\/b>
\u5728\u56fd\u5185\u75ab\u60c5\u6700\u4e3a\u4e25\u91cd\u7684\u65f6\u671f\uff0c\u201c\u76f4\u64ad\u7535\u5546\u201d\u5728\u5927\u6570\u636e\u7684\u652f\u6301\u548c\u9a71\u52a8\u4e0b\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u5fae\u4f01\u4e1a\u548c\u79c1\u8425\u4e1a\u4e3b\u7528\u6700\u53ca\u65f6\u3001\u6700\u5b89\u5168\u7684\u65b9\u5f0f\u627e\u5230\u6f5c\u5728\u6d88\u8d39\u8005\uff0c\u6253\u901a\u4f9b\u9700\u6e20\u9053\uff0c\u5e76\u7b26\u5408\u539f\u4ea7\u5730\u6276\u8d2b\u6e05\u96f6\u7684\u56fd\u5bb6\u653f\u7b56\u3002<\/p>\n

\u6570\u636e<\/b>\u201c<\/b>\u591a\u529f\u80fd<\/b>\u201d<\/b>\u65b0\u8425\u9500
<\/b>\u6f14\u8bb2<\/span>\u5206\u4eab\u4e86\u4eca\u5e746\u6708Cheil Worldwide\u5c06ColourData\u5f69\u6570\u7eb3\u5165\u96c6\u56e2\u65d7\u4e0b\u5e76\u6210\u7acb\u201c\u5927\u6570\u636e\u4e2d\u5fc3\u201d\u540e\u53d1\u5c55\u51fa\u7684\u4e00\u4e9b\u7cbe\u5f69\u6848\u4f8b\uff0c\u4ee5\u53ca\u57fa\u4e8e\u6570\u636e\u201c\u591a\u529f\u80fd\u201d\u65b0\u8425\u9500\u7684\u6709\u8da3\u6d1e\u5bdf\u548c\u542f\u793a\uff0c\u4f8b\u5982\uff1a\u5982\u4f55\u7528\u6570\u636e\u5e2e\u52a9\u5ba2\u6237\u4f38\u5c55\u9ad8\u7aef\u4ea7\u54c1\uff1f\u5982\u4f55\u7528\u6570\u636e\u6709\u6548\u9009\u5b9a\u4ee3\u8a00\u4eba\u751a\u81f3\u4ee3\u8a00\u5ba0\u7269\uff1f<\/p>\n

\u6d88\u8d39\u9a71\u52a8\u7ecf\u6d4e\u589e\u957f\uff1a\u56fd\u5185\u51fa\u6e38<\/b>
<\/b>\u6f14\u8bb2\u4ee5\u201c<\/i><\/span>\u5341\u4e00\u9ec4\u91d1\u5468\u201d<\/i>\u56fd\u5185\u65c5\u6e38\u4e1a\u4eae\u773c\u7684\u6210\u7ee9\u4e3a\u4f8b\uff0c\u5c55\u793a\u75ab\u60c5\u9010\u6b65\u7a33\u5b9a\u540e\u5185\u9700\u6d88\u8d39\u7684\u5f3a\u52bf\u56de\u5f52\u548c\u5de8\u5927\u6f5c\u529b\uff0c\u4ee5\u53ca\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u4e3a\u795e\u5dde\u79df\u8f66\u5ba2\u6237\u91cf\u8eab\u6253\u9020\u7684\u793e\u4ea4\u77ed\u89c6\u9891\u7cfb\u5217\u521b\u610f\u5185\u5bb9\u201c#\u795e\u5dde\u5bfb\u6e38\u8bb0\u201d\u3002<\/p>\n

\u5965\u8fd0\u8425\u9500\u4e0e\u4f53\u80b2\u76db\u4e8b<\/b>
<\/b>\u6f14\u8bb2\u5bf9<\/span>\u672a\u6765\u8fdb\u884c\u4e86\u7f8e\u597d\u7684\u5c55\u671b\uff0c\u5c24\u5176\u671f\u5f85\u5965\u8fd0\u4f1a\u548c\u5404\u5927\u4f53\u80b2\u76db\u4e8b\u7684\u6d3b\u529b\u56de\u5f52\u3002Cheil\u4e0e\u5965\u8fd0\u8425\u9500\u7684\u6e0a\u6e90\u9887\u6df1\uff0c\u4f4d\u4e8e\u97e9\u56fd\u9996\u5c14\u7684Cheil\u603b\u90e8\u5728\u627f\u529e\u4e09\u661f\u7535\u5b50Top\u5965\u8fd0\u4f1a\u8d5e\u52a9\u5546\u76f8\u5173\u7684\u4f53\u80b2\u8425\u9500\u9879\u76ee\u4e0a\uff0c\u62e5\u6709\u8fd130\u5e74\u7684\u6210\u529f\u7ecf\u9a8c\uff0c\u8fd9\u662f\u4e00\u822c\u7684\u4ee3\u7406\u516c\u53f8\u6240\u65e0\u53ef\u6bd4\u62df\u7684\u6770\u51fa\u8bb0\u5f55\u3002<\/p>\n

500\u591a\u540d\u6765\u81ea\u653f\u5546\u3001\u5b66\u672f\u3001\u4f20\u5a92\u7b49\u5404\u754c\u4eba\u58eb\u73b0\u573a\u51fa\u5e2d\u4e86\u8bba\u575b\uff0c\u5e76\u5728\u591a\u4e2a\u65b9\u9762\u8fdb\u884c\u4e86\u6df1\u5165\u53cb\u597d\u7684\u4ea4\u6d41\u8ba8\u8bba\u3002\u8bba\u575b\u73b0\u573a\u5ea7\u65e0\u865a\u5e2d\uff0c\u7f51\u6613\u3001\u5fae\u535a\u3001\u7ecf\u6d4e\u89c2\u5bdf\u62a5\u7b49\u5e73\u53f0\u8fdb\u884c\u7ebf\u4e0a\u76f4\u64ad\uff0c\u7d2f\u8ba1\u5728\u7ebf\u89c2\u770b\u8d85\u8fc7100\u4e07\u4eba\u3002\u73b0\u573a\u5e74\u8f7b\u4eba\u770b\u5230\u4e00\u4e9b\u751f\u52a8\u7684\u521b\u610f\u4e0e\u65f6\u4e0b\u70ed\u95e8\u7684\u4e3e\u4f8b\uff0c\u53d1\u51fa\u4f1a\u5fc3\u5fae\u7b11\u3002<\/p>\n

\u518d\u6b21\u8363\u81ba<\/b>\u201c<\/b>\u73b0\u4ee3\u5e7f\u544a\u5956<\/b>\u201d<\/b>\u548c<\/b>\u201c<\/b>\u957f\u57ce\u5956<\/b>\u201d<\/b><\/p>\n

2020\u5e74\uff0c\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u9664\u4e86\u65a9\u83b7One Show\u3001D&AD\u3001New York Festival\u7684\u56fd\u9645\u5927\u5956\uff0c\u66f4\u767b\u4e0a\u4e86Campaign Brief Asia – China’s Hottest Agencies TOP3\u7684\u699c\u5355\u3002\u800c\u6b64\u6b21\u5e7f\u544a\u8282\u4e0a\u9881\u53d1\u7684\u56fd\u5185\u91cd\u91cf\u7ea7\u5956\u9879\u201c\u73b0\u4ee3\u5e7f\u544a\u5956\u201d\u548c\u201c\u957f\u57ce\u5956\u201d\uff0c\u4e5f\u662f\u6211\u4eec\u7fd8\u9996\u4ee5\u76fc\u7684\u8363\u8a89\u3002<\/p>\n

11\u670816\u65e5\u5348\u540e\uff0c\u201c\u73b0\u4ee3\u5e7f\u544a\u5956\u201d\u4e3e\u884c\u4e86\u672c\u5e74\u5ea6\u91d1\u5956\u548c\u94f6\u5956\u7684\u9881\u53d1\u4eea\u5f0f\u3002\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u53c8\u4e00\u5e74\u65a9\u83b7\u591a\u9879\u5927\u5956\u3002<\/p>\n

\u91d1\u5956\uff1a
\u5927\u4f17\u6c7d\u8f66\u54c1\u724c – \u5927\u4f17\u4e0d\u662f\u6f14\u6280\u6d3e
\u7c7b\u522b\uff1a\u5185\u5bb9\u539f\u751f\/\u5e74\u5ea6\u77ed\u89c6\u9891\u5185\u5bb9\u539f\u751f<\/p>\n

\u94f6\u5956\uff1a
\u65b0\u82f1\u83f2\u5c3c\u8feaQX50 – \u83f2\u540c\u5bfb\u5e38\u7684\u8d3a\u793c
\u7c7b\u522b\uff1a\u5185\u5bb9\u539f\u751f\/\u5e74\u5ea6\u77ed\u89c6\u9891\u5185\u5bb9\u539f\u751f<\/p>\n

\u94dc\u5956 × 4\uff1a
\u4f0a\u5229\u7eaf\u725b\u5976 – \u53ef\u4ee5\u559d\u7684\u786c\u6838\u8865\u7ed9\u7bb1
\u7c7b\u522b\uff1a\u4e92\u52a8\u521b\u610f\u5956\/\u6574\u5408\u8425\u9500\/\u5e74\u5ea6\u516c\u5173\u521b\u610f\u6574\u5408
\u7c7b\u522b\uff1a\u5a92\u4ecb\u8425\u9500\u5956\/\u6548\u679c\u5e7f\u544a\/\u4e8b\u4ef6\u8425\u9500<\/p>\n

\u5927\u4f17\u6c7d\u8f66\u54c1\u724c – \u5927\u4f17\u4e0d\u662f\u6f14\u6280\u6d3e
\u7c7b\u522b\uff1a\u4e92\u52a8\u521b\u610f\u5956\/\u5e74\u5ea6\u77ed\u89c6\u9891\u521b\u610f\u8425\u9500
\u7c7b\u522b\uff1a\u4e92\u52a8\u521b\u610f\u5956\/\u79fb\u52a8\u5a92\u4f53\/\u5e74\u5ea6\u7ad6\u5c4f\u521b\u610f\u5e7f\u544a<\/p>\n

11\u670816\u65e5\u665a\u95f4\uff0c\u7b2c27\u5c4a\u4e2d\u56fd\u56fd\u9645\u5e7f\u544a\u8282\u7684\u538b\u8f74\u5927\u620f\u201c\u957f\u57ce\u5956\u201d\u4e3e\u884c\u4e86\u9686\u91cd\u7684\u4f18\u79c0\u4f5c\u54c1\u53d1\u5e03\u4eea\u5f0f\u3002\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u6536\u83b7\u4e24\u5ea7\u5177\u6709\u72ec\u7279\u610f\u4e49\u7684\u5956\u676f\uff0c\u5f70\u663e\u4e86\u516c\u53f8\u5728\u54c1\u724c\u7b56\u7565\u548c\u6570\u5b57\u793e\u4ea4\u5a92\u4f53\u521b\u610f\u65b9\u9762\u7684\u5f3a\u5927\u5b9e\u529b\u3002<\/p>\n

\u5e74\u5ea6\u54c1\u724c\/\u5e74\u5ea6\u8425\u9500\u521b\u65b0\u54c1\u724c\u5956\uff1a
\u4f0a\u5229\u7eaf\u725b\u5976 – \u53ef\u4ee5\u559d\u7684\u786c\u6838\u8865\u7ed9\u7bb1
\u5ba2\u6237\uff1a\u4f0a\u5229
\u94dc\u5956\uff1a
58\u540c\u57ce\u7070\u9886\u62db\u8058\u4e92\u52a8\u5267
\u7c7b\u522b\uff1a\u6570\u5b57\u521b\u610f\/H5<\/p>\n

\u5bf9\u4e8e\u884c\u4e1a\u548c\u516c\u53f8\uff0c\u6bcf\u5e74\u5e74\u5e95\u7684\u4e2d\u56fd\u56fd\u9645\u5e7f\u544a\u8282\u65e2\u662f\u4e00\u6b21\u9636\u6bb5\u6027\u7684\u603b\u7ed3\u548c\u5e86\u5178\uff0c\u66f4\u843d\u7b14\u5199\u4e0b\u4e86\u6765\u5e74\u5168\u65b0\u7bc7\u7ae0\u7684\u5e8f\u8a00\u3002\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u7684\u5c0f\u4f19\u4f34\u4eec\uff0c2021\u5e74\u6211\u4eec\u4e00\u8d77\u52a0\u6cb9\uff0c<\/span>\u7ee7\u7eed\u52aa\u529b\u521b\u9020\u9886\u5bfc\u884c\u4e1a\u7684\u7cbe\u5f69\u6848\u4f8b\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u53a6\u95e82020\u5e7411\u670818\u65e5 \/\u7f8e\u901a\u793e\/ — 11\u670815\u65e5\uff0c\u7b2c27\u5c4a\u4e2d\u56fd\u56fd\u9645\u5e7f\u544a\u8282\u5728\u798f\u5efa\u53a6\u95e8\u76db\u5927\u5f00\u5e55\u3002\u8fd9\u4e5f\u662f\u4e2d\u56fd\u5e7f\u544a\u534f\u4f1a\uff08CAA\uff09\u5ba3\u5e03\u4e00\u5e74\u4e00\u5ea6\u7684\u5e7f\u544a\u8282\u957f\u4e45\u843d\u6237\u201c\u9f13\u6d6a\u4e4b\u6ee8\u201d\u540e\u7684\u9996\u6b21\u76db\u4f1a\u3002\u53a6\u95e8\u7d20\u6709\u201c\u6d77\u4e0a\u82b1\u56ed\u201d\u7684\u7f8e\u8a89\uff0c\u9887\u5177\u6cd5\u56fd\u621b\u7eb3\u201c\u9633\u5149\u4e0e\u6c99\u6ee9\u201d\u7684\u795e\u97f5\u548c\u6c14\u8d28\u3002\u7531\u4e8e\u75ab\u60c5\uff0c\u5927\u91cf\u6d77\u5916\u884c\u4e1a\u9886\u8896\u65e0\u6cd5\u5230\u573a\uff0c\u4f46\u4ed6\u4eec\u4f9d\u7136\u7eb7\u7eb7\u901a\u8fc7\u89c6\u9891\u53d1\u8868\u7cbe\u5f69\u6f14\u8bf4\u3002 \u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2Group Chairman\u5468\u4f69\u83b2\u5728\u5f00\u5e55\u9996\u65e5\u7684\u300a\u56fd\u9645\u521b\u610f\u4e0e\u5b8f\u89c2\u53d1\u5c55\u9ad8\u5cf0\u8bba\u575b\u300b\u5949\u4e0a\u7cbe\u5f69\u6f14\u8bb2\u3002\u540c\u65f6\uff0c\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u4e3a\u591a\u4f4d\u5ba2\u6237\u6253\u9020\u7684\u7cbe\u5f69\u6848\u4f8b\u518d\u6b21\u8363\u81ba\u201c\u73b0\u4ee3\u5e7f\u544a\u5956\u201d\u548c\u201c\u957f\u57ce\u5956\u201d\u3002 \u5468\u4f69\u83b2\u4e8e\u4e3b\u8bba\u575b\u53d1\u8868\u6f14\u8bb2\u201c\u884c\u4e1a\u7684\u8715\u53d8\u201d 11\u670815\u65e5\u7684\u300a\u56fd\u9645\u521b\u610f\u4e0e\u5b8f\u89c2\u53d1\u5c55\u9ad8\u5cf0\u8bba\u575b\u300b\u4ee5\u201c\u9a71\u52a8\u65b0\u6d88\u8d39\u3001\u6d1e\u6089\u65b0\u8425\u9500\u3001\u6253\u9020\u65b0\u54c1\u724c\u201d\u4e3a\u4e3b\u9898\uff0c\u56f4\u7ed5\u4eca\u5e74\u75ab\u60c5\u540e\u5e7f\u544a\u884c\u4e1a\u65b0\u53d8\u5c40\u3001\u65b0\u70ed\u70b9\u4ee5\u53ca\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u5c55\u5f00\u8ba8\u8bba\uff0c\u805a\u7126\u4e8e\u65b0\u65f6\u4ee3\u4e0b\u7684\u65b0\u8bae\u9898\uff0c\u5f15\u9886\u7ecf\u6d4e\u6301\u7eed\u53d1\u5c55\u3002\u5305\u62ec\u7f51\u6613\u3001\u5fae\u535a\u3001\u7ecf\u6d4e\u89c2\u5bdf\u62a5\u7b49\u5e73\u53f0\u5bf9\u8bba\u575b\u8fdb\u884c\u4e86\u7ebf\u4e0a\u76f4\u64ad\uff0c\u7d2f\u8ba1\u5728\u7ebf\u89c2\u770b\u8d85\u8fc7100\u4e07\u4eba\u3002 \u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2Group Chairman\u5468\u4f69\u83b2\u5e94\u9080\u53d1\u8868\u4e86\u201c\u884c\u4e1a\u7684\u8715\u53d8\u201d\u4e3b\u9898\u6f14\u8bb2\uff0c\u4e0e\u7ebf\u4e0a\u7ebf\u4e0b\u89c2\u4f17\u5171\u540c\u5206\u4eab \u201c\u6570\u636e\u591a\u529f\u80fd\u65b0\u8425\u9500\u201d\u3001\u201c\u56fd\u6c11\u6d88\u8d39\u9a71\u52a8\u7ecf\u6d4e\u589e\u957f\u201d\u3001\u201c\u5965\u8fd0\u4e0e\u4f53\u80b2\u76db\u4e8b\u8425\u9500\u201d\u7b49\u70ed\u70b9\u8bdd\u9898\u7684\u72ec\u5230\u89c1\u89e3\uff0c\u63a2\u6c42\u5e7f\u544a\u8425\u9500\u4eba\u5982\u4f55\u5e2e\u52a9\u54c1\u724c\u4ece\u7279\u6b8a\u65f6\u671f\u5f3a\u52b2\u590d\u82cf\uff0c\u5b9e\u73b0\u6b63\u589e\u957f\uff0c\u4f20\u9012\u6b63\u80fd\u91cf\uff0c\u6253\u9020\u9769\u65b0\u6027\u7684\u4ef7\u503c\u3002 \u7535\u5546\u4e0e\u76f4\u64ad\u7684\u5e74\u4ee3 \u5728\u56fd\u5185\u75ab\u60c5\u6700\u4e3a\u4e25\u91cd\u7684\u65f6\u671f\uff0c\u201c\u76f4\u64ad\u7535\u5546\u201d\u5728\u5927\u6570\u636e\u7684\u652f\u6301\u548c\u9a71\u52a8\u4e0b\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u5fae\u4f01\u4e1a\u548c\u79c1\u8425\u4e1a\u4e3b\u7528\u6700\u53ca\u65f6\u3001\u6700\u5b89\u5168\u7684\u65b9\u5f0f\u627e\u5230\u6f5c\u5728\u6d88\u8d39\u8005\uff0c\u6253\u901a\u4f9b\u9700\u6e20\u9053\uff0c\u5e76\u7b26\u5408\u539f\u4ea7\u5730\u6276\u8d2b\u6e05\u96f6\u7684\u56fd\u5bb6\u653f\u7b56\u3002 \u6570\u636e\u201c\u591a\u529f\u80fd\u201d\u65b0\u8425\u9500\u6f14\u8bb2\u5206\u4eab\u4e86\u4eca\u5e746\u6708Cheil Worldwide\u5c06ColourData\u5f69\u6570\u7eb3\u5165\u96c6\u56e2\u65d7\u4e0b\u5e76\u6210\u7acb\u201c\u5927\u6570\u636e\u4e2d\u5fc3\u201d\u540e\u53d1\u5c55\u51fa\u7684\u4e00\u4e9b\u7cbe\u5f69\u6848\u4f8b\uff0c\u4ee5\u53ca\u57fa\u4e8e\u6570\u636e\u201c\u591a\u529f\u80fd\u201d\u65b0\u8425\u9500\u7684\u6709\u8da3\u6d1e\u5bdf\u548c\u542f\u793a\uff0c\u4f8b\u5982\uff1a\u5982\u4f55\u7528\u6570\u636e\u5e2e\u52a9\u5ba2\u6237\u4f38\u5c55\u9ad8\u7aef\u4ea7\u54c1\uff1f\u5982\u4f55\u7528\u6570\u636e\u6709\u6548\u9009\u5b9a\u4ee3\u8a00\u4eba\u751a\u81f3\u4ee3\u8a00\u5ba0\u7269\uff1f \u6d88\u8d39\u9a71\u52a8\u7ecf\u6d4e\u589e\u957f\uff1a\u56fd\u5185\u51fa\u6e38\u6f14\u8bb2\u4ee5\u201c\u5341\u4e00\u9ec4\u91d1\u5468\u201d\u56fd\u5185\u65c5\u6e38\u4e1a\u4eae\u773c\u7684\u6210\u7ee9\u4e3a\u4f8b\uff0c\u5c55\u793a\u75ab\u60c5\u9010\u6b65\u7a33\u5b9a\u540e\u5185\u9700\u6d88\u8d39\u7684\u5f3a\u52bf\u56de\u5f52\u548c\u5de8\u5927\u6f5c\u529b\uff0c\u4ee5\u53ca\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u4e3a\u795e\u5dde\u79df\u8f66\u5ba2\u6237\u91cf\u8eab\u6253\u9020\u7684\u793e\u4ea4\u77ed\u89c6\u9891\u7cfb\u5217\u521b\u610f\u5185\u5bb9\u201c#\u795e\u5dde\u5bfb\u6e38\u8bb0\u201d\u3002 \u5965\u8fd0\u8425\u9500\u4e0e\u4f53\u80b2\u76db\u4e8b\u6f14\u8bb2\u5bf9\u672a\u6765\u8fdb\u884c\u4e86\u7f8e\u597d\u7684\u5c55\u671b\uff0c\u5c24\u5176\u671f\u5f85\u5965\u8fd0\u4f1a\u548c\u5404\u5927\u4f53\u80b2\u76db\u4e8b\u7684\u6d3b\u529b\u56de\u5f52\u3002Cheil\u4e0e\u5965\u8fd0\u8425\u9500\u7684\u6e0a\u6e90\u9887\u6df1\uff0c\u4f4d\u4e8e\u97e9\u56fd\u9996\u5c14\u7684Cheil\u603b\u90e8\u5728\u627f\u529e\u4e09\u661f\u7535\u5b50Top\u5965\u8fd0\u4f1a\u8d5e\u52a9\u5546\u76f8\u5173\u7684\u4f53\u80b2\u8425\u9500\u9879\u76ee\u4e0a\uff0c\u62e5\u6709\u8fd130\u5e74\u7684\u6210\u529f\u7ecf\u9a8c\uff0c\u8fd9\u662f\u4e00\u822c\u7684\u4ee3\u7406\u516c\u53f8\u6240\u65e0\u53ef\u6bd4\u62df\u7684\u6770\u51fa\u8bb0\u5f55\u3002 500\u591a\u540d\u6765\u81ea\u653f\u5546\u3001\u5b66\u672f\u3001\u4f20\u5a92\u7b49\u5404\u754c\u4eba\u58eb\u73b0\u573a\u51fa\u5e2d\u4e86\u8bba\u575b\uff0c\u5e76\u5728\u591a\u4e2a\u65b9\u9762\u8fdb\u884c\u4e86\u6df1\u5165\u53cb\u597d\u7684\u4ea4\u6d41\u8ba8\u8bba\u3002\u8bba\u575b\u73b0\u573a\u5ea7\u65e0\u865a\u5e2d\uff0c\u7f51\u6613\u3001\u5fae\u535a\u3001\u7ecf\u6d4e\u89c2\u5bdf\u62a5\u7b49\u5e73\u53f0\u8fdb\u884c\u7ebf\u4e0a\u76f4\u64ad\uff0c\u7d2f\u8ba1\u5728\u7ebf\u89c2\u770b\u8d85\u8fc7100\u4e07\u4eba\u3002\u73b0\u573a\u5e74\u8f7b\u4eba\u770b\u5230\u4e00\u4e9b\u751f\u52a8\u7684\u521b\u610f\u4e0e\u65f6\u4e0b\u70ed\u95e8\u7684\u4e3e\u4f8b\uff0c\u53d1\u51fa\u4f1a\u5fc3\u5fae\u7b11\u3002 \u518d\u6b21\u8363\u81ba\u201c\u73b0\u4ee3\u5e7f\u544a\u5956\u201d\u548c\u201c\u957f\u57ce\u5956\u201d 2020\u5e74\uff0c\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u9664\u4e86\u65a9\u83b7One Show\u3001D&AD\u3001New York Festival\u7684\u56fd\u9645\u5927\u5956\uff0c\u66f4\u767b\u4e0a\u4e86Campaign Brief Asia – China’s Hottest Agencies TOP3\u7684\u699c\u5355\u3002\u800c\u6b64\u6b21\u5e7f\u544a\u8282\u4e0a\u9881\u53d1\u7684\u56fd\u5185\u91cd\u91cf\u7ea7\u5956\u9879\u201c\u73b0\u4ee3\u5e7f\u544a\u5956\u201d\u548c\u201c\u957f\u57ce\u5956\u201d\uff0c\u4e5f\u662f\u6211\u4eec\u7fd8\u9996\u4ee5\u76fc\u7684\u8363\u8a89\u3002 11\u670816\u65e5\u5348\u540e\uff0c\u201c\u73b0\u4ee3\u5e7f\u544a\u5956\u201d\u4e3e\u884c\u4e86\u672c\u5e74\u5ea6\u91d1\u5956\u548c\u94f6\u5956\u7684\u9881\u53d1\u4eea\u5f0f\u3002\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u53c8\u4e00\u5e74\u65a9\u83b7\u591a\u9879\u5927\u5956\u3002 \u91d1\u5956\uff1a\u5927\u4f17\u6c7d\u8f66\u54c1\u724c – \u5927\u4f17\u4e0d\u662f\u6f14\u6280\u6d3e\u7c7b\u522b\uff1a\u5185\u5bb9\u539f\u751f\/\u5e74\u5ea6\u77ed\u89c6\u9891\u5185\u5bb9\u539f\u751f \u94f6\u5956\uff1a\u65b0\u82f1\u83f2\u5c3c\u8feaQX50 – \u83f2\u540c\u5bfb\u5e38\u7684\u8d3a\u793c\u7c7b\u522b\uff1a\u5185\u5bb9\u539f\u751f\/\u5e74\u5ea6\u77ed\u89c6\u9891\u5185\u5bb9\u539f\u751f \u94dc\u5956 × 4\uff1a\u4f0a\u5229\u7eaf\u725b\u5976 – \u53ef\u4ee5\u559d\u7684\u786c\u6838\u8865\u7ed9\u7bb1\u7c7b\u522b\uff1a\u4e92\u52a8\u521b\u610f\u5956\/\u6574\u5408\u8425\u9500\/\u5e74\u5ea6\u516c\u5173\u521b\u610f\u6574\u5408\u7c7b\u522b\uff1a\u5a92\u4ecb\u8425\u9500\u5956\/\u6548\u679c\u5e7f\u544a\/\u4e8b\u4ef6\u8425\u9500 \u5927\u4f17\u6c7d\u8f66\u54c1\u724c – \u5927\u4f17\u4e0d\u662f\u6f14\u6280\u6d3e\u7c7b\u522b\uff1a\u4e92\u52a8\u521b\u610f\u5956\/\u5e74\u5ea6\u77ed\u89c6\u9891\u521b\u610f\u8425\u9500\u7c7b\u522b\uff1a\u4e92\u52a8\u521b\u610f\u5956\/\u79fb\u52a8\u5a92\u4f53\/\u5e74\u5ea6\u7ad6\u5c4f\u521b\u610f\u5e7f\u544a 11\u670816\u65e5\u665a\u95f4\uff0c\u7b2c27\u5c4a\u4e2d\u56fd\u56fd\u9645\u5e7f\u544a\u8282\u7684\u538b\u8f74\u5927\u620f\u201c\u957f\u57ce\u5956\u201d\u4e3e\u884c\u4e86\u9686\u91cd\u7684\u4f18\u79c0\u4f5c\u54c1\u53d1\u5e03\u4eea\u5f0f\u3002\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u6536\u83b7\u4e24\u5ea7\u5177\u6709\u72ec\u7279\u610f\u4e49\u7684\u5956\u676f\uff0c\u5f70\u663e\u4e86\u516c\u53f8\u5728\u54c1\u724c\u7b56\u7565\u548c\u6570\u5b57\u793e\u4ea4\u5a92\u4f53\u521b\u610f\u65b9\u9762\u7684\u5f3a\u5927\u5b9e\u529b\u3002 \u5e74\u5ea6\u54c1\u724c\/\u5e74\u5ea6\u8425\u9500\u521b\u65b0\u54c1\u724c\u5956\uff1a\u4f0a\u5229\u7eaf\u725b\u5976 – \u53ef\u4ee5\u559d\u7684\u786c\u6838\u8865\u7ed9\u7bb1\u5ba2\u6237\uff1a\u4f0a\u5229\u94dc\u5956\uff1a58\u540c\u57ce\u7070\u9886\u62db\u8058\u4e92\u52a8\u5267\u7c7b\u522b\uff1a\u6570\u5b57\u521b\u610f\/H5 \u5bf9\u4e8e\u884c\u4e1a\u548c\u516c\u53f8\uff0c\u6bcf\u5e74\u5e74\u5e95\u7684\u4e2d\u56fd\u56fd\u9645\u5e7f\u544a\u8282\u65e2\u662f\u4e00\u6b21\u9636\u6bb5\u6027\u7684\u603b\u7ed3\u548c\u5e86\u5178\uff0c\u66f4\u843d\u7b14\u5199\u4e0b\u4e86\u6765\u5e74\u5168\u65b0\u7bc7\u7ae0\u7684\u5e8f\u8a00\u3002\u5927\u4e2d\u534e\u533a\u6770\u5c14\u96c6\u56e2\u7684\u5c0f\u4f19\u4f34\u4eec\uff0c2021\u5e74\u6211\u4eec\u4e00\u8d77\u52a0\u6cb9\uff0c\u7ee7\u7eed\u52aa\u529b\u521b\u9020\u9886\u5bfc\u884c\u4e1a\u7684\u7cbe\u5f69\u6848\u4f8b\u3002… Read More<\/a><\/p>\n","protected":false},"author":556,"featured_media":10278,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1965],"tags":[],"class_list":["post-10273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/10273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/comments?post=10273"}],"version-history":[{"count":1,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/10273\/revisions"}],"predecessor-version":[{"id":10277,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/10273\/revisions\/10277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media\/10278"}],"wp:attachment":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media?parent=10273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/categories?post=10273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/tags?post=10273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}