{"id":102104,"date":"2024-01-03T02:56:00","date_gmt":"2024-01-02T19:56:00","guid":{"rendered":"https:\/\/www.xinwengao.com\/cn\/pr\/20240103025600102104"},"modified":"2024-01-04T00:31:39","modified_gmt":"2024-01-03T16:31:39","slug":"triplelift-2023-%e5%bf%ab%e7%85%a7%ef%bc%9a%e5%b9%bf%e5%91%8a%e5%95%86%e6%95%88%e6%9e%9c%e5%92%8c%e4%b8%9a%e7%bb%a9%e5%8f%8c%e4%b8%b0%e6%94%b6%e7%9a%84%e4%b8%80%e5%b9%b4","status":"publish","type":"post","link":"https:\/\/www.xinwengao.com\/cn\/pr\/20240103025600102104","title":{"rendered":"TripleLift 2023 \u5feb\u7167\uff1a\u5e7f\u544a\u5546\u6548\u679c\u548c\u4e1a\u7ee9\u53cc\u4e30\u6536\u7684\u4e00\u5e74"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/www.xinwengao.com\/cn\/wp-content\/uploads\/TripleLift_Logo-5.jpg\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><p>\u7532\u65b9\u6570\u636e\u89e3\u51b3\u65b9\u6848\u4e3a\u5e7f\u544a\u5546\u589e\u52a0\u4e86 26% \u7684 CPM\uff0c\u5e76\u964d\u4f4e\u4e86 33% \u7684\u5355\u6b21\u70b9\u51fb\u6210\u672c (CPC) <br \/>\u76f4\u63a5\u53d1\u5e03\u8005\u5173\u7cfb\u5df2\u5360\u636e\u76f4\u63a5\u6295\u653e\u5e7f\u544a\u8d39\u7528\u7684 72%<\/p>\n<p><span class=\"legendSpanClass\">\u7ebd\u7ea6<\/span><span class=\"legendSpanClass\">2024\u5e741\u67083\u65e5<\/span> \/\u7f8e\u901a\u793e\/ &#8212; 2023 \u5e74\u63a5\u8fd1\u5c3e\u58f0\uff0c\u59cb\u7ec8\u81f4\u529b\u4e8e\u63d0\u5347\u5404\u79cd\u5c4f\u5e55\u4e0a\u7684\u6570\u5b57\u5e7f\u544a\u6c34\u5e73\u7684\u5e7f\u544a\u6280\u672f\u5e73\u53f0&nbsp;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hans&amp;o=4056093-1&amp;h=658051208&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4056093-1%26h%3D2525670019%26u%3Dhttp%253A%252F%252Ftriplelift.com%252F%26a%3DTripleLift&amp;a=TripleLift\" target=\"_blank\" rel=\"nofollow noopener\">TripleLift<\/a>\uff0c\u901a\u8fc7\u5728\u521b\u65b0\u3001\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u4ee5\u53ca\u5bf9\u7ecf\u6d4e\u5305\u5bb9\u6027\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u627f\u8bfa\u7b49\u65b9\u9762\u7684\u7a81\u51fa\u8868\u73b0\u4e3a 2023 \u5e74\u753b\u4e0b\u4e86\u5706\u6ee1\u7684\u53e5\u53f7\u3002\u968f\u7740\u7532\u65b9\u6570\u636e\u89e3\u51b3\u65b9\u6848 TripleLift Audiences \u7684\u63a8\u51fa\uff0c\u540c\u65f6\u501f\u52a9\u5408\u4f5c\u4f19\u4f34\u5bf9\u8be5\u4ea7\u54c1\u7684\u652f\u6301\uff0c\u8fd9\u4e00\u5e7f\u544a\u6280\u672f\u5e73\u53f0\u5728\u5411\u5e7f\u544a\u5546\u548c\u53d1\u5e03\u5546\u5c55\u793a\u6709\u6548\u6027\u548c\u4ea4\u4ed8\u6210\u679c\u65b9\u9762\u53d6\u5f97\u4e86\u91cd\u5927\u98de\u8dc3\u3002<\/p>\n<p><b>\u63d0\u5347\u4e13\u4e1a\u77e5\u8bc6<\/b>&nbsp;\u4eca\u5e74\uff0cAmazon Ads \u8d44\u6df1\u9ad8\u7ba1 Ed Dinichert \u52a0\u5165 TripleLift \u62c5\u4efb\u9996\u5e2d\u6536\u5165\u5b98\uff0c\u4ed6\u5c06\u9886\u5bfc\u8d85\u8fc7 200 \u4eba\u7684\u5168\u7403\u56e2\u961f\uff0c\u534f\u52a9\u5ba2\u6237\u53d6\u5f97\u6210\u529f\uff0c\u5e76\u5e2e\u52a9\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u6269\u5c55\u5176\u5e73\u53f0\u4ea7\u54c1\u3002Adolfo Villagomez \u548c <span class=\"xn-person\">Tony Wells<\/span> \u4e5f\u4ee5\u72ec\u7acb\u8463\u4e8b\u8eab\u4efd\u52a0\u5165\u4e86 TripleLift\u3002\u4ed6\u4eec\u4e8c\u4eba\u66fe\u5728 Verizon \u548c Home Depot \u7b49\u4e00\u6d41\u54c1\u724c\u5de5\u4f5c\u8fc7\u6570\u5341\u5e74\u3002\u4ed6\u4eec\u7684\u52a0\u5165\u8fdb\u4e00\u6b65\u589e\u5f3a\u4e86 TripleLift \u5728\u96f6\u552e\u5a92\u4f53\u548c\u6570\u636e\u53ef\u5bfb\u5740\u9886\u57df\u63d0\u4f9b\u670d\u52a1\u7684\u80fd\u529b\u3002<\/p>\n<p><b>\u53d7\u4f17\u9ad8\u7aef\uff1a\u7532\u65b9\u6570\u636e\u89e3\u51b3\u65b9\u6848<\/b>&nbsp;2023 \u5e74\u63a8\u51fa\u7684 TripleLift Audiences (TLA) \u4e0d\u4ec5\u662f\u4e00\u9879\u6280\u672f\u9769\u65b0\uff0c\u4e5f\u8868\u660e\u4e86\u5e7f\u544a\u5546\u548c\u53d1\u5e03\u5546\u5bf9\u7532\u65b9\u6570\u636e\u529b\u91cf\u7684\u7406\u89e3\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\u30029\u6708\u4efd\u53d1\u5e03\u7684\u4e1a\u5185\u53f2\u4e0a\u9996\u6b21\u5927\u89c4\u6a21\u6d4b\u8bd5\u7ed3\u679c\u8868\u660e\uff0c\u8fd1\u671f\u63a8\u51fa\u7684\u9488\u5bf9\u6027\u89e3\u51b3\u65b9\u6848\u5728\u5168\u7f51\uff08\u5305\u62ec\u53d7 cookie \u9650\u5236\u7684\u73af\u5883\uff09&nbsp;\u90fd\u6210\u7ee9\u6590\u7136\u3002TLA \u501f\u52a9\u5176\u62e5\u6709\u7684 28,600 \u4e2a\u57df\u540d\uff0c\u80fd\u591f\u4e3a\u53d1\u5e03\u5546\u7684 CPM \u5e26\u6765 26% \u7684\u5de8\u5927\u589e\u957f\uff0c\u540c\u65f6\u4e3a\u5e7f\u544a\u5546\u964d\u4f4e 33% \u7684\u5355\u6b21\u70b9\u51fb\u6210\u672c (CPC)\u3002<\/p>\n<p>TripleLift \u81f4\u529b\u4e8e\u5229\u7528\u8fdc\u8d85\u5355\u7eaf\u6570\u5b57\u7684\u7532\u65b9\u6570\u636e\u89e3\u51b3 cookie \u6d88\u4ea1\u7684\u95ee\u9898\uff0c\u65e8\u5728\u4ee5\u6df1\u539a\u7684\u89c1\u89e3\u4e3a\u5408\u4f5c\u4f19\u4f34\u8d4b\u80fd\uff0c\u52a9\u529b\u5176\u53d6\u5f97\u6210\u529f\u3002<\/p>\n<p><b>\u8d28\u91cf\u4e00\u6d41\uff1a\u76f4\u63a5\u53d1\u5e03\u5546\u5e93\u5b58<\/b>&nbsp;2023 \u5e74\uff0cTripleLift \u4ee5\u9ad8\u6548\u4e3a\u76ee\u6807\uff0c\u5728\u5f00\u653e\u7f51\u7edc\u548c CTV \u9886\u57df\u65b0\u589e\u4e86 200 \u591a\u5bb6\u76f4\u63a5\u53d1\u5e03\u5546\u5408\u4f5c\u4f19\u4f34\uff0c\u8fd9\u4e00\u60ca\u4eba\u7684\u6570\u5b57\u96be\u514d\u8ba9\u4eba\u5ffd\u7565\u5176\u8d28\u91cf\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u5408\u4f5c\u4f19\u4f34\u4e3a\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u6240\u5e26\u6765\u7684\u5f71\u54cd\u529b\u3002\u5305\u62ec Plex \u5728\u5185\uff0c\u8fd9\u4e9b\u5728\u7ebf\u5a92\u4f53\u548c CTV \u5de9\u56fa\u4e86 TripleLift \u4f5c\u4e3a\u4f18\u8d28\u5185\u5bb9\u9996\u9009\u5e73\u53f0\u7684\u58f0\u8a89\u3002<\/p>\n<p>TripleLift \u5065\u5eb7\u7684\u4f9b\u5e94\u94fe\u8bc1\u660e\u4e86\u5176\u957f\u671f\u7f51\u7edc\u7ba1\u7406\u7684\u6548\u679c\uff0c\u8fd9\u4e00\u70b9\u4ece Jounce \u7684\u8c03\u67e5\u7ed3\u679c\u4e5f\u80fd\u770b\u51fa\uff1a\u9ad8\u8fbe 98% \u7684\u8986\u76d6\u7387\u300197% \u7684 ads.txt \u548c app-ads.txt \u6388\u6743\u7387\u4ee5\u53ca 99% \u7684 sellers.json \u5546\u54c1\u8be6\u60c5\u9875\u3002\u968f\u7740\u76f4\u63a5\u6295\u653e\u5360\u636e\u4e86 72% \u7684\u5e7f\u544a\u8d39\u7528\uff0c\u5f53\u524d\u7684\u9996\u8981\u4efb\u52a1\u662f\u4fdd\u8bc1\u4f9b\u5e94\u94fe\u7b80\u6d01\u3001\u900f\u660e\u3001\u503c\u5f97\u4fe1\u8d56\u3002\u5728 comScore \u65d7\u4e0b200 \u5bb6\u7531\u5e7f\u544a\u63d0\u4f9b\u652f\u6301\u7684\u53d1\u5e03\u5546\u4e2d\uff0cTripleLift \u5df2\u7ecf\u4e0e\u5176\u4e2d\u8d85\u8fc7 80% \u7684\u53d1\u5e03\u5546\u8fbe\u6210\u5408\u4f5c\uff0c\u6bcf\u6708\u5728\u5317\u7f8e\u3001\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u3001\u62c9\u7f8e\u5730\u533a\u3001\u4e9a\u592a\u5730\u533a\u4ee5\u53ca\u4e2d\u4e1c\u548c\u5317\u975e\u5730\u533a\u63d0\u4f9b\u8d85\u8fc7 2 \u4e07\u4ebf\u5168\u7403\u5c55\u793a\u6b21\u6570\u3002<\/p>\n<p><b>\u6548\u679c\u51fa\u8272\uff1a\u5f3a\u5927\u7684\u521b\u610f\u6280\u672f<\/b>&nbsp;\u5728 2023 \u5e74\uff0c\u901a\u8fc7\u5bf9\u5404\u79cd\u7248\u9762\u5f62\u5f0f\u7684\u6295\u8d44\uff0c\u4e0d\u4ec5\u4ee3\u8868\u7740\u8d22\u52a1\u627f\u8bfa\uff0c\u66f4\u4ee3\u8868\u4e86\u91cd\u65b0\u5b9a\u4e49\u521b\u610f\u683c\u5c40\u7684\u5ba3\u8a00\u3002\u63d2\u5165\u5f0f\u5e7f\u544a\u3001\u96c6\u6210\u5e7f\u544a\u4ee5\u53ca\u54c1\u724c\u89c6\u9891\u7b49\u5f62\u5f0f\uff0c\u4e0d\u4ec5\u662f\u5e7f\u544a\uff0c\u66f4\u662f\u4e3a\u5438\u5f15\u53d7\u4f17\u800c\u7cbe\u5fc3\u6253\u9020\u7684\u4f53\u9a8c\u3002\u5e7f\u544a\u5546\u7684\u6570\u636e\u5f3a\u8c03\u4e86\u5176\u6709\u6548\u6027\uff0c\u5e76\u8bc1\u660e\u4e86\u53d1\u5e03\u5546\u6536\u5165\u548cCPM\u7684\u663e\u8457\u589e\u957f\u3002<\/p>\n<p>\u5728&nbsp;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hans&amp;o=4056093-1&amp;h=175414769&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4056093-1%26h%3D2085972165%26u%3Dhttps%253A%252F%252Fresources.triplelift.com%252Fcase-studies%252Fpublisher-case-study-redesigning-native-placements%26a%3DHearst&amp;a=Hearst\" target=\"_blank\" rel=\"nofollow noopener\">Hearst<\/a>&nbsp;\u548c&nbsp;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hans&amp;o=4056093-1&amp;h=1860852374&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4056093-1%26h%3D3762155620%26u%3Dhttps%253A%252F%252Fresources.triplelift.com%252Fcase-studies%252Ftl-native-redesign-case-study%26a%3DCafeMedia&amp;a=CafeMedia\" target=\"_blank\" rel=\"nofollow noopener\">CafeMedia<\/a>&nbsp;\u6848\u4f8b\u7814\u7a76\u4e2d\u5217\u4e3e\u7684\u539f\u751f\u5e7f\u544a\u4ecd\u7136\u662f\u5e7f\u544a\u4e1a\u4e00\u80a1\u5f3a\u5927\u7684\u529b\u91cf\uff0c\u5176\u8868\u73b0\u4f18\u4e8e\u5c55\u793a\u5e7f\u544a\u3001\u793e\u4ea4\u5e7f\u544a\u548c\u7ade\u4e89\u5bf9\u624b\u3002\u5176\u7edf\u8ba1\u6570\u636e\u5219\u66f4\u5177\u8bf4\u670d\u529b\uff1a\u5728\u5438\u5f15\u6d88\u8d39\u8005\u6ce8\u610f\u529b\u65b9\u9762\uff0c\u539f\u751f\u5e7f\u544a\u6bd4\u6a2a\u5e45\u5e7f\u544a\u9ad8\u51fa 42%\uff1bHearst \u589e\u52a0\u4e86 100% \u7684\u6536\u5165\uff0c\u800c CafeMedia \u7684\u6536\u5165\u589e\u52a0\u4e86 41%\u3002<\/p>\n<p>\u5728 CTV \u9886\u57df\uff0cTripleLift \u4e5f\u5e76\u975e\u4ec5\u662f\u5d2d\u9732\u5934\u89d2\uff0c\u800c\u662f\u5df2\u7ecf\u6210\u4e3a\u884c\u4e1a\u7684\u98a0\u8986\u8005\u3002Samsung\u3001DIRECTV \u548c Plex TV \u7b49\u4f18\u8d28\u53d1\u5e03\u5546\u4e0e TripleLift \u7684\u5408\u4f5c\u5145\u5206\u4f53\u73b0\u4e86 TripleLift \u6df1\u53d7\u5927\u5bb6\u7684\u4fe1\u4efb\u3002\u51ed\u501f CTV \u4e00\u6d41\u53d1\u5e03\u5546\u5e74\u6536\u5165\u540c\u6bd4\u5e73\u5747\u589e\u957f 70%\u3001Live Sports Lookbook \u4ee5\u53ca\u5305\u542b 30 \u591a\u4e2a\u5957\u9910\u7684\u5e9e\u5927\u5185\u5bb9\u5e93\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u7d27\u8ddf\u65f6\u4ee3\u8d8b\u52bf\uff0c\u5e76\u4e14\u80fd\u591f\u5f15\u9886\u6f6e\u6d41\u3002\u901a\u8fc7 2023 \u5e74\u4e0e <span class=\"xn-location\">Adelaide<\/span> \u7684\u5408\u4f5c\uff0c\u4e0d\u4ec5\u63d0\u5347\u4e86\u4ea7\u54c1\u6c34\u5e73\uff0c\u8fd8\u4e3a\u884c\u4e1a\u6807\u51c6\u505a\u51fa\u4e86\u79ef\u6781\u8d21\u732e\u3002TripleLift \u7684\u5e93\u5b58\u59cb\u7ec8\u6bd4 <span class=\"xn-location\">Adelaide<\/span> \u7684 CTV \u6807\u51c6\u9ad8\u51fa 8%\uff0c\u4ece\u800c\u51fa\u8272\u5730\u8bc1\u660e\u4e86 TripleLift \u7684\u5e7f\u544a\u4f4d\u8d28\u91cf\u4ee5\u53ca\u53cc\u65b9\u5408\u4f5c\u6240\u5e26\u6765\u7684\u4f18\u52bf\u3002<\/p>\n<p><b>\u53ef\u6301\u7eed\u6027\uff1a\u8303\u56f4<\/b><b> 3 <\/b><b>\u627f\u8bfa<\/b>&nbsp;TripleLift \u4e8e4\u6708\u4efd\u5ba3\u5e03\u5c06\u81f4\u529b\u4e8e&nbsp;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hans&amp;o=4056093-1&amp;h=3801299621&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4056093-1%26h%3D838982247%26u%3Dhttps%253A%252F%252Fwww.epa.gov%252Fclimateleadership%252Fscope-1-and-scope-2-inventory-guidance%26a%3DScope%2B1%2Band%2B2%252C%2Band%2BScope%2B3%2Breductions&amp;a=%E8%8C%83%E5%9B%B4%C2%A01%E3%80%81%E8%8C%83%E5%9B%B4%C2%A02+%E5%92%8C%E8%8C%83%E5%9B%B4%C2%A03+%E5%87%8F%E6%8E%92\" target=\"_blank\" rel=\"nofollow noopener\">\u8303\u56f4&nbsp;1\u3001\u8303\u56f4&nbsp;2 \u548c\u8303\u56f4&nbsp;3 \u51cf\u6392<\/a>&nbsp;\uff0c\u5230 2030 \u5e74\u5c06\u6bcf\u79cd\u8303\u56f4\u7684\u6392\u653e\u91cf\u964d\u4f4e\u81f3\u5c11 50%\u3002\u5728\u5168\u7403\u9762\u4e34\u7684\u4e00\u4e9b\u91cd\u5927\u95ee\u9898\u4e0a\uff0c\u8be5\u516c\u53f8\u59cb\u7ec8\u8d70\u5728\u6700\u524d\u6cbf\uff0c\u81f4\u529b\u4e8e\u5728\u5168\u7403\u8303\u56f4\u5185\u5b9e\u73b0\u7eff\u8272\u73af\u4fdd\u548c\u964d\u4f4e\u6392\u653e\u3002\u516c\u53f8\u5c06\u5168\u60c5\u6295\u5165\uff0c\u81f4\u529b\u4e8e\u5230 2030 \u5e74\u5c06\u8303\u56f4 1 \u548c\u8303\u56f4 2 \u6e29\u5ba4\u6c14\u4f53\u7edd\u5bf9\u6392\u653e\u91cf\u964d\u4f4e 51.33%\u3002\u6b64\u5916\uff0cTripleLift \u627f\u8bfa\u5230 2030 \u5e74\uff0c\u5c06\u6bcf\u540d\u5168\u804c\u5458\u5de5\u4e0e\u822a\u7a7a\u3001\u9152\u5e97\u548c\u6c7d\u8f66\u5dee\u65c5\u76f8\u5173\u7684\u8303\u56f4 3 \u6e29\u5ba4\u6c14\u4f53\u6392\u653e\u91cf\u51cf\u5c11 55%\u3002\u8fd9\u4e24\u8005\u90fd\u662f\u57fa\u4e8e\u79d1\u5b66\u7684\u51cf\u6392\u76ee\u6807&nbsp;(SBTI)\uff0c\u5e76\u4e14\u4e0e1.5&ordm;C\u7684\u76ee\u6807\u76f8\u4e00\u81f4\u3002<\/p>\n<p>TripleLift \u4e0e<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hans&amp;o=4056093-1&amp;h=2137460438&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4056093-1%26h%3D112012622%26u%3Dhttps%253A%252F%252Fwww.patch.io%252F%26a%3DPatch&amp;a=Patch\" target=\"_blank\" rel=\"nofollow noopener\">Patch<\/a>\u4e5f\u6709\u5408\u4f5c\uff0c\u501f\u52a9\u8be5\u5e73\u53f0\u5b9e\u65bd\u4e86\u5927\u89c4\u6a21\u7edf\u4e00\u6c14\u5019\u884c\u52a8\uff0c\u901a\u8fc7\u6295\u8d44\u7531\u5973\u6027\u548c\u5c11\u6570\u65cf\u88d4\u4e3b\u5bfc\u7684\u4f9b\u5e94\u5546 &quot;Clearloop \u5e15\u8bfa\u62c9\u53bf\u592a\u9633\u80fd\u9879\u76ee&quot;\u6765\u62b5\u6d88\u78b3\u6392\u653e\u3002\u9664\u4e86\u8fd9\u4e9b\u5185\u90e8\u505a\u51fa\u7684\u52aa\u529b\u4e4b\u5916\uff0c\u5ba2\u6237\u7684\u5021\u8bae&nbsp;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hans&amp;o=4056093-1&amp;h=3502441377&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4056093-1%26h%3D1549005884%26u%3Dhttps%253A%252F%252Fresources.triplelift.com%252Ftemp%252Ftriplelift-green-exchange-traded-deal%26a%3DGREEN%2BExchange%2BTraded%2BDeal&amp;a=GREEN+Exchange+Traded+Deal\" target=\"_blank\" rel=\"nofollow noopener\">GREEN Exchange Traded Deal<\/a>\u4e5f\u7ed9\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u5584\u7528\u8d44\u91d1\u5b9e\u73b0\u5730\u7403\u7eff\u8272\u73af\u4fdd\u7684\u6e20\u9053\u3002<\/p>\n<p><b>\u610f\u5411\u6295\u8d44\uff1a\u7ecf\u6d4e\u5305\u5bb9\u6027\u548c\u53ef\u6301\u7eed\u6027\u4e0d\u65ad\u589e\u5f3a<\/b>&nbsp;2023 \u5e74\u52a0\u5165\u7684&nbsp;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=zh-hans&amp;o=4056093-1&amp;h=2898801854&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4056093-1%26h%3D948555648%26u%3Dhttps%253A%252F%252Ftriplelift.com%252Fexchange-traded-deals%252Funrep%252F%26a%3DUNREP&amp;a=UNREP\" target=\"_blank\" rel=\"nofollow noopener\">UNREP<\/a> \u7f51\u7ad9\uff08\u4ee3\u8868\u6027\u4e0d\u8db3\u7684\u53d1\u5e03\u5546\uff09\u591a\u8fbe 5838 \u4e2a\uff0c\u4e0d\u53ea\u662f\u6570\u91cf\u6709\u6240\u589e\u52a0\uff0c\u7ecf\u6d4e\u5305\u5bb9\u6027\u4e5f\u5f97\u5230\u4e86\u589e\u5f3a\u3002TripleLift \u7684\u5021\u8bae\u5f71\u54cd\u4e869000\u4e07\u7f8e\u5143\u7684\u5e7f\u544a\u652f\u51fa\uff0c\u63a8\u52a8\u4e86\u8d85\u8fc7 90 \u4e2a\u8d26\u6237\u505a\u51fa\u4e86\u6539\u53d8\u3002\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u4e0d\u53ea\u662f\u4e00\u4e2a\u8f7b\u63cf\u6de1\u5199\u7684\u9009\u62e9\uff0c\u800c\u662f\u4e00\u4e2a\u627f\u8bfa\u3002TripleLift \u62e5\u6709\u5e9e\u5927\u7684\u53d1\u5e03\u5546\u5e93\u5b58\uff0c\u8ba9\u5e7f\u544a\u5546\u80fd\u591f\u5728\u591a\u5143\u5316\u7684\u7f51\u7ad9\u4e0a\u5b9e\u73b0 2200 \u4ebf\u7684\u6708\u5c55\u793a\u91cf\u3002<span id=\"spanHghltf46f\">\u5176\u4e2d\u5305\u62ec\u5973\u6027\u3001\u9ed1\u4eba\u3001\u62c9\u4e01\u88d4\u4ee5\u53ca\u4e9a\u88d4\u7f8e\u56fd\u4eba\u548c\u592a\u5e73\u6d0b\u5c9b\u6c11 (AAPI) \u6240\u62e5\u6709\u7684\u53d1\u5e03\u5546\u5e93\u5b58\u3002<\/span><\/p>\n<p>\u867d\u7136 TripleLift \u7cbe\u5f69\u7684 2023 \u5373\u5c06\u7ed3\u675f\uff0c\u4f46\u65c5\u7a0b\u5e76\u672a\u5c31\u6b64\u7ed3\u675f\uff0c\u53d8\u9769\u4ecd\u5c06\u7ee7\u7eed\u3002\u6bcf\u4e00\u6b21\u5408\u4f5c\u3001\u6bcf\u4e00\u4efd\u5021\u8bae\u548c\u6bcf\u4e00\u6b21\u521b\u65b0\u90fd\u4e0d\u4ec5\u4ec5\u662f\u5411\u524d\u8fc8\u51fa\u7684\u4e00\u6b65\uff0c\u66f4\u662f\u4e00\u4efd\u610f\u5411\u58f0\u660e&nbsp;\uff0c\u5373\u7a81\u7834\u754c\u9650\u3001\u4fc3\u8fdb\u8054\u7cfb\u3001\u91cd\u65b0\u5b9a\u4e49\u5e7f\u544a\u4e1a\u7684\u672a\u6765\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7532\u65b9\u6570\u636e\u89e3\u51b3\u65b9\u6848\u4e3a\u5e7f\u544a\u5546\u589e\u52a0\u4e86 26% \u7684 CPM\uff0c\u5e76\u964d\u4f4e\u4e86 33% \u7684\u5355\u6b21\u70b9\u51fb\u6210\u672c (CPC) \u76f4\u63a5\u53d1\u5e03\u8005\u5173\u7cfb\u5df2\u5360\u636e\u76f4\u63a5\u6295\u653e\u5e7f\u544a\u8d39\u7528\u7684 72% \u7ebd\u7ea62024\u5e741\u67083\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; 2023 \u5e74\u63a5\u8fd1\u5c3e\u58f0\uff0c\u59cb\u7ec8\u81f4\u529b\u4e8e\u63d0\u5347\u5404\u79cd\u5c4f\u5e55\u4e0a\u7684\u6570\u5b57\u5e7f\u544a\u6c34\u5e73\u7684\u5e7f\u544a\u6280\u672f\u5e73\u53f0&nbsp;TripleLift\uff0c\u901a\u8fc7\u5728\u521b\u65b0\u3001\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u4ee5\u53ca\u5bf9\u7ecf\u6d4e\u5305\u5bb9\u6027\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u627f\u8bfa\u7b49\u65b9\u9762\u7684\u7a81\u51fa\u8868\u73b0\u4e3a 2023 \u5e74\u753b\u4e0b\u4e86\u5706\u6ee1\u7684\u53e5\u53f7\u3002\u968f\u7740\u7532\u65b9\u6570\u636e\u89e3\u51b3\u65b9\u6848 TripleLift Audiences \u7684\u63a8\u51fa\uff0c\u540c\u65f6\u501f\u52a9\u5408\u4f5c\u4f19\u4f34\u5bf9\u8be5\u4ea7\u54c1\u7684\u652f\u6301\uff0c\u8fd9\u4e00\u5e7f\u544a\u6280\u672f\u5e73\u53f0\u5728\u5411\u5e7f\u544a\u5546\u548c\u53d1\u5e03\u5546\u5c55\u793a\u6709\u6548\u6027\u548c\u4ea4\u4ed8\u6210\u679c\u65b9\u9762\u53d6\u5f97\u4e86\u91cd\u5927\u98de\u8dc3\u3002 \u63d0\u5347\u4e13\u4e1a\u77e5\u8bc6&nbsp;\u4eca\u5e74\uff0cAmazon Ads \u8d44\u6df1\u9ad8\u7ba1 Ed Dinichert \u52a0\u5165 TripleLift \u62c5\u4efb\u9996\u5e2d\u6536\u5165\u5b98\uff0c\u4ed6\u5c06\u9886\u5bfc\u8d85\u8fc7 200 \u4eba\u7684\u5168\u7403\u56e2\u961f\uff0c\u534f\u52a9\u5ba2\u6237\u53d6\u5f97\u6210\u529f\uff0c\u5e76\u5e2e\u52a9\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u6269\u5c55\u5176\u5e73\u53f0\u4ea7\u54c1\u3002Adolfo Villagomez \u548c Tony Wells \u4e5f\u4ee5\u72ec\u7acb\u8463\u4e8b\u8eab\u4efd\u52a0\u5165\u4e86 TripleLift\u3002\u4ed6\u4eec\u4e8c\u4eba\u66fe\u5728 Verizon \u548c Home Depot \u7b49\u4e00\u6d41\u54c1\u724c\u5de5\u4f5c\u8fc7\u6570\u5341\u5e74\u3002\u4ed6\u4eec\u7684\u52a0\u5165\u8fdb\u4e00\u6b65\u589e\u5f3a\u4e86 TripleLift \u5728\u96f6\u552e\u5a92\u4f53\u548c\u6570\u636e\u53ef\u5bfb\u5740\u9886\u57df\u63d0\u4f9b\u670d\u52a1\u7684\u80fd\u529b\u3002 \u53d7\u4f17\u9ad8\u7aef\uff1a\u7532\u65b9\u6570\u636e\u89e3\u51b3\u65b9\u6848&nbsp;2023 \u5e74\u63a8\u51fa\u7684 TripleLift Audiences (TLA) \u4e0d\u4ec5\u662f\u4e00\u9879\u6280\u672f\u9769\u65b0\uff0c\u4e5f\u8868\u660e\u4e86\u5e7f\u544a\u5546\u548c\u53d1\u5e03\u5546\u5bf9\u7532\u65b9\u6570\u636e\u529b\u91cf\u7684\u7406\u89e3\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\u30029\u6708\u4efd\u53d1\u5e03\u7684\u4e1a\u5185\u53f2\u4e0a\u9996\u6b21\u5927\u89c4\u6a21\u6d4b\u8bd5\u7ed3\u679c\u8868\u660e\uff0c\u8fd1\u671f\u63a8\u51fa\u7684\u9488\u5bf9\u6027\u89e3\u51b3\u65b9\u6848\u5728\u5168\u7f51\uff08\u5305\u62ec\u53d7 cookie \u9650\u5236\u7684\u73af\u5883\uff09&nbsp;\u90fd\u6210\u7ee9\u6590\u7136\u3002TLA \u501f\u52a9\u5176\u62e5\u6709\u7684 28,600 \u4e2a\u57df\u540d\uff0c\u80fd\u591f\u4e3a\u53d1\u5e03\u5546\u7684 CPM \u5e26\u6765&hellip; <a class=\"read-more\" href=\"https:\/\/www.xinwengao.com\/cn\/pr\/20240103025600102104\">Read More<\/a><\/p>\n","protected":false},"author":556,"featured_media":102107,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1965],"tags":[],"class_list":["post-102104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/102104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/comments?post=102104"}],"version-history":[{"count":1,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/102104\/revisions"}],"predecessor-version":[{"id":102106,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/posts\/102104\/revisions\/102106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media\/102107"}],"wp:attachment":[{"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/media?parent=102104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/categories?post=102104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xinwengao.com\/cn\/wp-json\/wp\/v2\/tags?post=102104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}